A2 Media genre conventions

1. Music
Genre Conventions:
Rock
Main Rock subgenres:
- Rock & Roll
- Glam Rock
- Hair Metal
- Blues
- Southern
- Metal
- Arena
- Surf
Rock music was first founded
in the 1950’s in the USA, this
later then developed into
different genre styles in 1960’s
particularly in the UK.
Character
People that are portrayed within
the rock genre usually resemble
that they are very bad people
who behave in reckless ways.
The extreme rebellion in the
mainstream society may show a
more depressed and ‘hurt’ side.
For example, Rihanna –
Disturbia shows a very rock like
emo music video. In this case
Rihanna is trying to be scary
which is bad as shes making
another person feel uneasy
whilst she is struggling within
her love life.
Mise en Scene – (Costume,
lighting, actors, actors, make-
up, props and setting)
Dull, dark, alcohol, drugs ext.
Iconography
Like R&B or Hip Hop, the rock
genre iconography mainly
focuses on a main character
only or cut back to them
through out the music video.
The colour and style of the
music video is often reflect the
characters mood.
Like Drakes hotline bling
shows only him in the music
video excited over his phone
ringing from and admirer.
Narrative
There is wider awareness of
what is going on through a rock
music video as what is sang
about is preformed. Even
though this happens in most
other genres and music videos,
rock music videos enhance this
more to there target audience.
Theme
Within the rock genre there is a
very aggressive and laid back
up beat atmosphere due the
modern rock music video
emotions shown as discussed
in the characters box.
Sound
The atmosphere of the song
and the use narratives
depends on the sound of the
mood. (aggressive or ‘upbeat’)