Guidance for start-ups to use digital and social media to find opportunities to better monetize their services / products. Originally presented in June 2011, at Techyizu's Demo Day; Shanghai, China.

1. Lean Social Media
for Start-ups
Jonathan Sy @jntn

2. Lean social media for start-ups
1.What is it?
2.Why?
3.How?

3. What is lean social media?
Focusing on
essential principles
Constraints vs. goals

4. Why social media?
Opportunities for
monetization:
Listening leads to
insights

5. Why social media?
Customers
Partners
Influencers
Investors
Competitors

6. Why social media?
Build visibility
... brand
... profile

7. How to use social media?
1.Listen
2.Publish
3.Engage

8. How to Listen?
1. Find stakeholders
2. Follow
3. Read daily

9. How to Publish?
1. Focus content
2. 70:30 rule
3. Create and curate

10. How to Engage?
1. Be smart
2. Be respectful
3. Integrate on/offline

11. Measuring Success
Your ROI is more
than tracking KPIs.
Quality > Quantity

12. Need help?
Edelman Digital
1. Listen
2. Publish
3. Engage

13. Core services
Edelman Digital
1. Social media audit
2. Content development
3. Community management
Influencer engagement

14. Questions?
Jonathan Sy 施子龙
jonathan.sy@edelman.com
@jntn (twitter & sina weibo)
EdelmanDigital.com