The world of Marketing and Advertising has changed in the last 100 years. The marketing approach of our grandparents 100 years ago no longer works in todays global connected economy. In this presentation, we will be looking at examples of the good, the bad and the ugly of marketing and what has changed and fueled the changes in our approach to marketing. We tie it all together with a look at how it all relates regardless of the Social Media, E-mail or Website as a platform for getting our message out. What does it take to get a head of your competition and increase the bottom line of your business.

1. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Good, The Bad and The Ugly
John J. Nosal
The CEO of SEO
NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing

2. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Good, The Bad and The Ugly
John J. Nosal
The CEO of SEO
NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing

3. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Good,
The Bad and
The Ugly...
#DFWSM

4. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The world of Marketing has changed...
Sears Roebuck Catalog
Turn of the Century

5. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Early Social Media
“Coke adds Life”

6. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
ThanksSteve:)

7. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
1960 and 1970's

8. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
1984...
Apple
Computer
changed the
way we think...

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www.NosalCentral.com
Internet Marketing
We started
Thinking Differently

10. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
June 27, 2007
a new market opened.

11. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Smart Phone changed we surf the internet.

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www.NosalCentral.com
Internet Marketing
April 3, 2010 the
iPhone got a big
brother...

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Internet Marketing
The way we consume information changed...

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Internet Marketing
Social Media goes mainstream...

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www.NosalCentral.com
Internet Marketing
The internet grows in speed to support video.

16. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Internet
Traffic
Flow
All media
venues
drive
traffic to
your
website.

17. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Components of Internet Marketing
● Website
● Social Media
● SEO
● SEM/PPC
● E-mail Marketing

18. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Website
● Branding
● Usability
● Content

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www.NosalCentral.com
Internet Marketing
Is it clear what your product or service is?

20. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Is your
message
clear about
your product
or service?

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www.NosalCentral.com
Internet Marketing
Where do we go from here?

22. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Are we saying to much?

23. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Social Media
● Build Relationships
● Provide Information
● Keep it Branded

24. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
BuildRelationships

25. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Provide
Information

26. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
Keep it Branded

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www.NosalCentral.com
Internet Marketing
SEO – Search Engine Optimization
● Page Titles
● Descriptions
● Headlines
● Images

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www.NosalCentral.com
Internet Marketing
Page Titles
● 10 - 70 Characters
● Starts with
Keywords
● Each page unique

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www.NosalCentral.com
Internet Marketing
Descriptions (Meta Tag)

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www.NosalCentral.com
Internet Marketing
Headlines
● Keywords
● Summary
● Focus

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www.NosalCentral.com
Internet Marketing
Images
● Real Names
● _ and -
● Alt Tags
● Small files

32. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
SEM – Search Engine Marketing
● PPC – Pay-Per-Click
● Pay Per Impression
● Google+ Location

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Internet Marketing
PPC – Pay-Per-Click

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Internet Marketing
Pay Per Impression

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Internet Marketing
Google+ Location

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Google+ Location

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Internet Marketing
E-mail Marketing
● Tools
● What to say
● Spammers

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Internet Marketing
Tools

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Internet Marketing
What to say
● Use the 80/20 rule
● Engage
● Drive Traffic
● Provide Info

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www.NosalCentral.com
Internet Marketing
Spammers
● Don't be one
● All Sales,
all the time

41. jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Components of Internet Marketing
● Website
● Social Media
● SEO
● SEM/PPC
● E-mail Marketing

42. jnosalNosalCentral
www.NosalCentral.com
Internet MarketingInternet Marketing
The Good, The Bad and The UglyThe Good, The Bad and The Ugly
John J. Nosal
The CEO of SEO
www.NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing
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