Slideshow outlining LifeLock services and reasons to protect oneself from identity theft

1. LIFELOCK.COM • 877 LIFELOCK (543-3562) The Truth About ID Theft You Don’t Have To Become A Victim Co-Marketing Opportunity

2. IDENTITY THEFT CRISIS Large and Growing Market Anyone can be a victim Losses are extensive “ Nashville Laptop Theft Expected to Cost $1 Million ” - January 2008 “ Personal data breaches this year surpass 2007 total - and 2008 is far from over ” - August 2008 “ Child ID Theft Can Go Unnoticed for Years Crime Is Especially Painful and Damaging, Experts Say” -September 2003 “ Reports show identity theft is a growing business, costing billions” -November 2007

4. LIFELOCK’S PROACTIVE SOLUTION Stops identity theft at the source. Alerting and informing of fraudulent activity after it has occurred. Full-service restoration of accounts, credit and your good name. “ LifeLock is superior to credit monitoring…services that prevent unauthorized activity makes a clear difference in stopping fraudulent activity before it occurs.” -Javelin Strategy & Research

9. COMPETITIVE PROACTIVE LANDSCAPE Source: www.identitypeace.com- a hard line investigation to find out which Identity protection service is best at keeping your money, ID and credit safe. Comparison excludes reactive services, such as credit monitoring

10. SERVICE DEVELOPMENT Product Concepts

15. BUILDING BRAND DRIVES SALES Consumer direct advertising generates 1 billion impressions per month Third party partner endorsements add consumer credibility Advertising demand drives channel partner sales at retail and B2B Direct Response Advertising Co-Marketing Partnerships Channel Sales Partners

19. Next Steps