Want to learn how to use Facebook for Business? This presentation will teach you how to engage with your fans and how to get started with Facebook advertising

1. FACEBOOK FOR BUSINESS

2. DOES SOCIAL MEDIA MAKE YOU FEEL LIKE THIS?
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3. WHAT YOU ARE GOING TO LEARN TODAY

Why your business should be using Facebook

The 6 BEST Status Updates that Get Fans Talking

Facebook Trends

Facebook Ads
 How to Set up a Facebook Ad AND Target the
Right Audience
 Call to Action Buttons
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4. FACEBOOK VS. THE OTHER SOCIAL NETWORKS
Facebook 1.19 Billion+ total users
Twitter 500 million+ total users
Google Plus 500 million+ total users
LinkedIn 238 million total users
Instagram 130 million total users
Pint erest 70 million+ total users
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6. THE 6 BEST STATUS UPDATES
THAT GET FANS TALKING
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7. STATUS UPDATE #1 – GET PERSONAL
•
Share photos of employees
•
Use video to introduce a webinar or teleclass
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8. STATUS UPDATE #2 – SUPPORT A CHARITY
Show your fans you care
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9. STATUS UPDATE #3 – BE AVAILABLE TO YOUR
FANS – THROW A PARTY!
Have a Facebook Friday Party!

Host Q&A Tuesday
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10. STATUS UPDATE #4 – LISTEN TO LEARN -ASK
QUESTIONS
•
Ask questions to your fans and listen to their feedback
•
Post more than 1 image and ask them their favorite –
VOTE!
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11. STATUS UPDATE #5 – PROVIDE INSPIRATION
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Create quotes using your blog posts, books, etc.
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12. STATUS UPDATE #6 – GIVE VALUE & CLOSE
WITH A CTA!
Ask for the engagement by creating strong Call to
Action – LIKE THIS, COMMENT BELOW, WATCH
THIS, INSTALL NOW
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13. FACEBOOK TRENDS
WHAT YOU NEED TO KNOW
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14. FACEBOOK IS BECOMING A SEARCH ENGINE
GET YOUR PAGE UPDATED - STAT
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15. Graph Search
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16. FACEBOOK PAPER

A new app that shows your newsfeed in a
storyboard format
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https://www.facebook.com/paper

17. WHAT’S TRENDING ON
FACEBOOK?
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18. DONATE BUTTON FOR CHARITIES
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19. FACEBOOK ADS – TARGET THE
RIGHT AUDIENCE WITH ADS
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20. WHO SHOULD USE FACEBOOK ADS?
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21. CLICK CREATE AD
From the Ad Manager
– Click Green Button
http://www.facebook.com/advertising
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22. #1 MOST EFFECTIVE AD TYPE – PAGE POST
ENGAGEMENT AD - NEWSFEED
Step 1 – Choose Your Objective
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23. HOW TO TARGET YOUR AUDIENCE USING ADS
Step 2 – Create Your Ad – Choose Images & Ad Copy
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24. HOW TO TARGET YOUR AUDIENCE USING ADS
Step 3 – Determine Your Target Audience
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25. HOW TO TARGET YOUR AUDIENCE USING ADS
Step 4 – Micro-target based on interests
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26. HOW TO TARGET YOUR AUDIENCE USING ADS
Step 5 – Choose Budget and Bidding Preference
Step 6 – Review the Ad and Place your Order!
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27. FACEBOOK CALL TO ACTION BUTTONS
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28. Contact Information
Jen Smith
www.jensmithsocial.com
jen@jensmithsocial.com
(512)922-1615
www.fb.com/JenSmithSocial
@JenSmithSocial
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29. BONUS SECTION
FACEBOOK DEIGN, APPS &
RESOURCES
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30. FIRST IMPRESSIONS MATTER
Cover Image
Profile Image
App Designs
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31. WHO’S DOING IT RIGHT?
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32. TIMELINE COVER IMAGE OPTIMIZATION
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Update your cover image once a month
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Use images that tell a story about your business

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This gives your fans the chance to see your business
page
Feature your products, showcase your employees, etc.
Include a link to your website/blog on your cover
image
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33. USE A PROFILE IMAGE THAT GETS NOTICED
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34. DESIGN APPS (AND THUMBNAILS) THAT
MATCH YOUR BRAND
You can do this using ShortStack.com
http://zfer.us/bLiQL
Watch my YouTube video on how to get a free
app!
http://www.youtube.com/jensmithsocialvideo
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35. USE FACEBOOK APPS TO CUSTOMIZE YOUR PAGE
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36. INTEGRATE EMAIL MARKETING WITH FACEBOOK
Integrate your email sing
up using a custom app
software and link your
email provider
• Constant Contact
• Aweber
• MailChimp
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37. USE GRAPH SEARCH
LEARN ABOUT YOUR AUDIENCE
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Find out the interests of your fans. Type in search
query: Favorite interests of people who like <your fan page
name here>
Find out the interests of your competitor’s fans. Type in search
query: Favorite interests of people who like <competitor’s fan
page name here>
Find pages your fans like. Type in search query: Favorite
pages of fans who like <your fan page name here>
Find out apps used by your fans. Type in search query: Apps
used by fans of <your fan page name here>
Find out groups joined by your fans. Type in search
query: Groups joined by fans of <your fan page name here>
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38. FACEBOOK RESOURCE LINKS

Facebook for Business
 https://www.facebook.com/business

Facebook Ads

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Graph Search

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http://www.facebook.com/advertising
https://www.facebook.com/about/graphsearch
ShortStack Apps (aff link)
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http://zfer.us/bLiQL
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39. RESOURCES: WHERE & HOW TO GET CONTENT

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Blogs, articles, web copy
 Textbroker.com
 iWriter
 Contentdivas.com
Creative Content
 Fiverr
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Graphic Design

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Graphic River
Quotes (these are great for sharing!)

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Great for cover images, ads
Other creative content – holidays,
whiteboard video, etc.
www.behappy,me/generator
Editing photos
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Pixlr or PicMonkey
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40. Contact Information
Jen Smith
www.jensmithsocial.com
jen@jensmithsocial.com
(512)922-1615
www.fb.com/JenSmithSocial
@JenSmithSocial
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