Social Media and Planned Giving

Jesse Stremcha ePhilanthropy Coordinator Social Networking and Planned Giving MPGC Conference – finding the silver lining November 4, 2009

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why is it relevant? Planned Giving is getting younger…

Why is it relevant? … social media are getting older.

Why is it relevant? People are addicted to this stuff. People are increasingly donating and making philanthropic decisions (like everything else online)

Facebook Growth in early-2009 http://mashable.com/2009/07/07/facebook-users-older/ Facebook users age 55+ grew at over 500% to almost 6 million(!); 54.6% are women.

Age of Facebook Users 13% of Facebook users are over 45

Some Stats – Why it’s relevant ,[object Object],[object Object],[object Object]

Social Media Revolution ,[object Object],[object Object],[object Object]

Social Media Revolution ,[object Object],[object Object]

Shifting Landscape: Online Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 – ePhilanthropy Foundation 2 – Network for Good 3 – Blackbaud, 2008 4 – Covio – “The Wired Wealthy”

Recent research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 – Association of Fundraising Professionals 2 – Philanthropic Research Inc. 3 – USA Today 4 – Case Foundation

Why is it relevant? Some (many?) of your donors and prospects are online, using social media now; many more will be soon. What are you going to do about it?

What are Social Media? ,[object Object],[object Object]

Social Media/the Groundswell ,[object Object],[object Object]

The Big Idea in practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An example: Finding a Plumber ,[object Object],[object Object]

An example: Finding a Plumber 2009:

An example: Finding a Plumber Can we leap from conversation about plumbers to lawyers and tax attorneys? Yes – I think – we can.

What are Social Media? ,[object Object],[object Object],[object Object]

Platform Overview and Application Ideas

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook – Children’s ,[object Object],[object Object],[object Object],[object Object]

Facebook for Planned Givers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter – Children’s ,[object Object],[object Object],[object Object],[object Object]

Twitter for Planned Givers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LinkedIn for Planned Givers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MySpace ,[object Object],[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object],[object Object]

YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Del.icio.us (or delicious.com) ,[object Object],[object Object]

Personal Branding ,[object Object],[object Object]

What you can do tomorrow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What you can do tomorrow ,[object Object],[object Object]

Want More? Contact me. ,[object Object],[object Object],[object Object],[object Object],[object Object]

…or, check-out this stuff. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

…and this stuff. ,[object Object],[object Object]

Social Media and Planned Giving

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