Escritorio Virtual del Relacionista Profesional

Javier M. Santos
javiermtech@gmail.com
@jmsantospr
pr.linkedin.com/in/javiermsantos
www.facebook.com/socialmediamkg

Escritorio Virtual Para Relacionistas Profesionales

Propósito del taller

 Mostrar :
 Herramientas disponibles para publicación, y medición
de campaña de QR Code y Redes Sociales.
 Herramientas de monitoreo en tiempo real y análisis de
sentimiento.


Agenda
 Estudios 2012
 SME – Digital and Mobile Behavioral Study
 IAB – Estudio Redes Sociales
 BrandFrog – CEO, Social Media and Leadership Survey

 Herramientas para publicar y medición de campañas
 QR Code
 QRCode Generator
 Bitly (short URL + clicks stats)
 GTA’s Advance QR Code Analytics Platmform


Agenda
 Herramientas para publicar y medición de campañas
 Facebook, Twitter, Linkedin
 Hootsuite
 SproutSocial
 Socialbakers Builder Pro
 Social Report

 Monitoreo en tiempo real y análisis de sentimiento
 Socialbakers Engagement Analytics
 Radian6
 Socialmetrix
 Demo Negocio
 Demo Campaña Política


Estudios 2012


SME – Digital and Mobile Behavioral Study


IAB – Estudio Redes Sociales


BrandFrog – CEO, Social Media and
Leadership Survey


Estudios 2012
 Las versiones gratutuitas de estos estudios estan
disponibles en: pr.linkedin.com/in/javiermsantos


Bono: Real-Time Statistics


Herramientas Para Publicar
y Medición de Campaña


¿Como se escanea un QR Code?
 iPhone/iPad:
 http://www.youtube.com/watch?v=-VliB7EcGWI

 Android:
http://www.youtube.com/watch?v=tXTBKAKIAwM

 Blackberry:
http://www.youtube.com/watch?v=cZ9JD5u9Ya8


Free QR Code Generator
www.the2dcode.com/qr-code-generator


Demo


Bitly.com (Shorten URL + Clicks Stats)


GTA Advance QR Code Analytics Campaign


Depending on the campaign set up, the following
analytics data and visual reports are available:

 R E A L T I M E H O U R LY S C A N S
 SCANS
 GOALS
 TIME ON SITE
 PA G E V I E W S
 UNIQUE SCANS
 TRAFFIC OVERVIEW
 CONTENT OVERVIEW
 MEDIA

The visual reports are generated in real time.



V i s u a l Re p o r t S a m p l e


Hootsuite


Hootsuite
 Advantages of using Hootsuite
 Basic analytics for Twitter and Facebook.
 Allows users to add a column for “Sent Tweets”.
 Users can view multiple columns on one screen so need to
navigate between views.
 Easy to set up columns that search by hashtag, list, handle,
etc.
 Ability to schedule tweets using a.m. and p.m.
 Followers’ Klout scores are viewable with a couple clicks.
 Ability to manage & post to multiple social media accounts at
once.
 Mobile App


Hootsuite
 Disadvantages of using Hootsuite
 Any link you want shortened needs to be added to a
special field and then the “Shrink” button clicked.
 Handles have to be typed manually once before auto-
complete is possible.
 Streams update occasionally so those who do not prefer
bulk updates may find this to be a disadvantage.
 Tweets beyond 140 characters are truncated.
 Hootsuite is mentioned on postings


Hootsuite Demo


SproutSocial


SproutSocial
 Pros
 Easy and beautiful report
 Compare with competitors
 Conversation history
 Search
 Customizable inbox
 Influential users
 Location Manager
 Mobile App


SproutSocial
 Cons
 Certain Features are slow
 No Influencer user search
 No Facebook Search
 SproutSocial in mentioned on posts


SproutSocial Demo


SocialReport


SocialReport
 Features
 Manage all of your customers' analytics in one place.
 Ability to track and own social data on many different levels -
from membership to engagement to demographics to
geography, and to campaigns.
 Track and analyze your social accounts and how they impact
your web presence with Google Analytics integration.
 Setup campaigns, install conversion script and track
conversions in style. SocialReport provides an ability to tag
campaigns with dollar value of conversions and cost of
running it.


SocialReport
 Features
 Track conversations that are taking place within your
network and beyond. Identify and engage key
influencers.
 Export and download sharp looking reports.
 Keep track of all your social contacts. SocialReport
automatically manages your address book, which
consists of all the people that you've encountered across
your social networks.
 Setup goals and objectives and let the system track your
progress towards reaching them.


Socialbakers Builder Pro


Socialbakers Builder Pro
 Features
 Manage multiple Facebook Fan Pages
 Wall postings scheduling
 Managing of media managers team and assign specific
roles with relevant rights, and manage responses to the
postings on the wall
 Custom Targering
 Notification Setting


Monitoreo en tiempo real
y análisis de sentimiento


Study from Our Social Times


Engagement is a measurement
of time spent with the brand


Socialbakers Analytics Pro


Socialbakers Analytics Pro
• A tool for tracking, comparing, and improving social
media performance.
• Compare your Facebook Page against your
competition, or the industry.


Radian6


Radian6 Demo


SMXecho Demo


Resources
 http://twitaholic.com/top100/followers/bylocation/Puerto
+Rico/
 http://www.socialbakers.com/facebook-statistics/puerto-
rico
 http://vidstatsx.com/
 http://hootsuite.com
 https://sproutsocial.com
 http://www.socialreport.com/
 http://www.socialbakers.com/
 http://www.radian6.com/
 http://socialmetrix.com

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