1. Intro To Music Industry Studies
John Saia
3-16-12

2. What is Marketing?

the action or business of promoting and selling
products or services, including market research and
advertising.

3. Who Am I Marketing?

The Dirty Wizards

4. Band Information

Reggae Band
All Loyola Students
Members: Barrett Maury, Joe Tontillo, Colin Powell,
Nathan Strong (aka Taco)
They don’t mind getting heavy and loud.

5. Reggae

“The music and lyrics that together constitute the popular
phenomenon of reggae are a unique combination of
communicative elements that attest to a distinct historical era
and emancipatory orientation toward a newly decolonized
world (Tracy 2005).”
“Music does not exist autonomously of other social,
economic and political institutions. Music may still be able to
change the world as well as reflecting it, but, when we talk of
music’s politics, we are not just talking of the way it
articulates ideas and emotion. We are also talking of the
politics that shape it (Schumann 2009).”

6. Target

Reggae has a rebellious and political history; therefore,
the best people to market this to would be college
students

7. How Will I Market
Them?

Assemble a street team
Start a mailing list
Post flyers for shows
Get and wear merchandise

8. Street Team

Find fans who want to promote
Find a way to communicate
Rally
Spread the word!

9. Starting a Mailing List

Bring a clipboard with columned paper to shows
Get fans to write their emails
Send them updates about the band

10. Posting Flyers For
Shows

Post Flyers:
Businesses
Bulletin Boards
Via internet

11. Getting Merchandise

DIY or printed Shirts
Stickers
Designs

12. Key Areas to Market

Loyola Campus
Tulane Campus
Broadway Street

13. Where to get Shows

Café Prytania
The Republic
Ampersand (started doing some non electronic shows)

14. Works Cited

Tracy, James F. "Popular Communication And The
Postcolonial Zeitgeist: On Reconsidering Roots Reggae
And Dub." Popular Communication 3.1 (2005): 21-41.
Communication & Mass Media Complete. Web. 16 Mar.
2012.
Schumann, Anne. "Popular Music And Political Change
In Côte D'ivoire: The Divergent Dynamics Of Zouglou
And Reggae." Journal Of African Media Studies 1.1
(2009): 117-133. Communication & Mass Media
Complete. Web. 16 Mar. 2012.

15. Contact Information

John Saia
Loyola University
Phone: (985)-991-9401
Email: jmsaia@loyno.edu