SAVE ENERGY - User Behaviour Transformation: From ideas to results

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SAVE ENERGY - User Behaviour Transformation: From ideas to results. Presented by Arne Gylling (LTU-CDT) at the conference: SMART CITIES - State of the Art and New Opportunities for SMEs held in Lisbon on 4 of May 2011

Technologie Business

User Behaviour Transformation From ideas to results Rev: 20110503 Lissabon, Conference “Smart Cities-State of the art and new opportunities for SMEs” ,[object Object],[object Object]

Presentation agenda, UBT results ,[object Object],[object Object],[object Object]

Background SAVE-ENERGY 200903-201109, CIP

UBT: The sub-conscious questions related to energy saving behaviour Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour?

Answering the questions requires… and Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour? Motivation Education

[object Object],Prompt Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour? Motivation Education

UBT implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Remember: Education-Motivation-Prompted!!!

Manchester Pilot Implementation User Behaviour Transformation Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results (draft) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results (draft), savings Location UBT Tools Results Manchester Catering RTI Quarterly formal meetings Suggestions box Frequent informal meetings Savings 5-10% Luleå RTI Monthly analysis LL meetings + discussions Media Savings 15-25% average for last 6 month Energy awareness x% Lisbon RTI Applets-pop up information Smart plugs for home usage Workshops 13% saved during week-ends 15% of users are now more energy aware

Results, savings #2 Location UBT Tools Results Leiden RTI Weekly e-mails Questionnaires Helsinki No reply

Results (draft) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Power of fun... http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded

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SAVE ENERGY - User Behaviour Transformation: From ideas to results

3. Background SAVE-ENERGY 200903-201109, CIP

4. 5 Pilots

5. UBT: The sub-conscious questions related to energy saving behaviour Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour?

6. Answering the questions requires… and Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour? Motivation Education

8. User Engagement Methodology

10.

11.

12. Results (draft), savings Location UBT Tools Results Manchester Catering RTI Quarterly formal meetings Suggestions box Frequent informal meetings Savings 5-10% Luleå RTI Monthly analysis LL meetings + discussions Media Savings 15-25% average for last 6 month Energy awareness x% Lisbon RTI Applets-pop up information Smart plugs for home usage Workshops 13% saved during week-ends 15% of users are now more energy aware

13. Results, savings #2 Location UBT Tools Results Leiden RTI Weekly e-mails Questionnaires Helsinki No reply

14.

15.

16. Power of fun... http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded

17. Thank you! CDT: Arne Gylling