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Keys of IPTV sucess

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J
jmplanche

Presentation made by JM Planche, Chairman of Witbe, during IPTV World Forum Asia, in Singapore

Technologie
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Is quality a real competitive advantage on IPTV services success ? ,[object Object],Dec 4th 2008
Quality is a fundamental part of the success © 2000-2008. All rights reserved Emotion / Interest Quality of Experience Value for the money = USER EXPERIENCE
1st key : The value for the money ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2000-2008. All rights reserved
2nd key : the EMOTION or at least the INTEREST ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2000-2008. All rights reserved “ Very important topic but it’s not the today subject ...” Content / Services Happyness / Usefulness
3nd key : What about the quality ? ,[object Object],[object Object],© 2000-2008. All rights reserved
Really ? © 2000-2008. All rights reserved supervisor I can see most components. Services are under control. From my point of view, everything is OK ! My channel change time is too slow Too much freezes Phone call quality drop when I switch my TV on I paid for this movie, but where is it ? Hey, I get bad images since you use vacuum cleaner Supervision Console
The bad news sequence ;-) © 2000-2008. All rights reserved
Frozen images  QoS approach did not detect it © 2000-2008. All rights reserved
Video-on-demand access error  QoS approach have not detect it © 2000-2008. All rights reserved
Momentary pixellisation  transparent to QoS probes © 2000-2008. All rights reserved
© 2000-2008. All rights reserved No decoding : CAS issue  QoS probes see nothing
Could it be, one day, totally under control ? © 2000-2008. All rights reserved We are no longer in a network centric world ... NO ... Main raison : the world has changed
Front of QoS approach lacks, we try to ask to the customer ... What he thinks about situation ... but © 2000-2008. All rights reserved
Can we rely on customers feedback ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2000-2008. All rights reserved
So what ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2000-2008. All rights reserved
You can’t improve something you don’t measure ! © 2000-2008. All rights reserved Measuring relevent things : AVAILABILITY – PERFORMANCE & SERVICES CONFORMITY But with automatic system Private network Internet Mobile networks Access networks Back office Application servers Presentation servers Security Routers Users
With this approach we can see real problems © 2000-2008. All rights reserved In real (live) situation data collected from all French Telco's in October 2008
We can really help to improve the situation © 2000-2008. All rights reserved Real exemple based on French operator, in real operation IPTV Video MOS VoIP PESQ Firmware V.X Firmware V.X+1 Firmware V.X Firmware V.X+1
3 top QoE priorities for end users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2000-2008. All rights reserved
Quality and the bottom line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2000-2008. All rights reserved Thank you !

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Keys of IPTV sucess

  • 1.
  • 2. Quality is a fundamental part of the success © 2000-2008. All rights reserved Emotion / Interest Quality of Experience Value for the money = USER EXPERIENCE
  • 3.
  • 4.
  • 5.
  • 6. Really ? © 2000-2008. All rights reserved supervisor I can see most components. Services are under control. From my point of view, everything is OK ! My channel change time is too slow Too much freezes Phone call quality drop when I switch my TV on I paid for this movie, but where is it ? Hey, I get bad images since you use vacuum cleaner Supervision Console
  • 7. The bad news sequence ;-) © 2000-2008. All rights reserved
  • 8. Frozen images  QoS approach did not detect it © 2000-2008. All rights reserved
  • 9. Video-on-demand access error  QoS approach have not detect it © 2000-2008. All rights reserved
  • 10. Momentary pixellisation  transparent to QoS probes © 2000-2008. All rights reserved
  • 11. © 2000-2008. All rights reserved No decoding : CAS issue  QoS probes see nothing
  • 12. Could it be, one day, totally under control ? © 2000-2008. All rights reserved We are no longer in a network centric world ... NO ... Main raison : the world has changed
  • 13. Front of QoS approach lacks, we try to ask to the customer ... What he thinks about situation ... but © 2000-2008. All rights reserved
  • 14.
  • 15.
  • 16. You can’t improve something you don’t measure ! © 2000-2008. All rights reserved Measuring relevent things : AVAILABILITY – PERFORMANCE & SERVICES CONFORMITY But with automatic system Private network Internet Mobile networks Access networks Back office Application servers Presentation servers Security Routers Users
  • 17. With this approach we can see real problems © 2000-2008. All rights reserved In real (live) situation data collected from all French Telco's in October 2008
  • 18. We can really help to improve the situation © 2000-2008. All rights reserved Real exemple based on French operator, in real operation IPTV Video MOS VoIP PESQ Firmware V.X Firmware V.X+1 Firmware V.X Firmware V.X+1
  • 19.
  • 20.