SlideShare ist ein Scribd-Unternehmen logo

Legacy Social Media

•Als PPT, PDF herunterladen•
•
Jason Scott
Jason Scott
TechnologieDesign
1 von 38
Discovering Web 2.0 and Social Media
What is Web 2.0 and Social Media? Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology . Web 2.0 is NOT a particular look, feel, or design – nor is it limited to just the Internet. Social media are web and mobile tools used for sharing and discussing information.
Web 1.0 vs. Web 2.0 Web 1.0 was about reading Web 2.0 is about writing Web 1.0 was about owning Web 2.0 is about sharing Web 1.0 was about companies Web 2.0 is about communities Web 1.0 was about home pages Web 2.0 is about blogs Web 1.0 was about portals Web 2.0 is about RSS and syndication Web 1.0 was about taxonomy Web 2.0 is about “tags” and folksonomy Web 1.0 was about Netscape Web 2.0 is about Google Web 1.0 was about wires Web 2.0 is about wireless Web 1.0 was about dialup Web 2.0 is about broadband Adapted from www.joedrumgoole.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOCIAL MEDIA USE IS GROWING
 
 
Why Now? ,[object Object],[object Object],[object Object],[object Object]
Why does it matter? ,[object Object],[object Object],[object Object],[object Object]
What am I missing out on? ,[object Object],[object Object],[object Object]
Social Media Listening Literacy Listening is knowing what is being said online about your organization and the field .
Beth Kanter, Beth’sBlog http://beth.typepad.com
Beth Kanter, Beth’sBlog http://beth.typepad.com
How will you organize listening? ,[object Object],[object Object],[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
Beth Kanter, Beth’sBlog http://beth.typepad.com
[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
Good RSS Habits ,[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
Beth Kanter, Beth’sBlog http://beth.typepad.com Think before you respond! What did they say well ? What did they miss ? Answer questions! What are other people saying ? How does it apply to you? Look forward / Look backward ! Ask what if? Read and comment on blogs
Social Media Listening Literacy for Nonprofits ,[object Object]
Social Media Strategies
Social Media Objectives ,[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
 
Culture Change Beth Kanter, Beth’sBlog http://beth.typepad.com brainstorm how you might turn it around... Loss of control over your organization's branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice Fear of failure Perception of wasted time and resources Suffering from information overload already, this will cause more
Capacity Beth Kanter, Beth’sBlog http://beth.typepad.com
Measurement ,[object Object],[object Object],[object Object],[object Object],NTEN, www.NTEN.org, The Three Dimensions of Social Media ROI
ROI ,[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
“ If you don’t launch, you don’t learn.” David Armano ,[object Object],[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NTEN, www.NTEN.org, The Three Dimensions of Social Media ROI
Example Facebook Causes http://www.amysampleward.org/2008/12/16/my-birthday-cause-free-geek/ Birthday Cause
Example ,[object Object],Humane Society 3,000 submissions helped get about 2,000 new email addresses
Example MLK Day of Service
Example March of Dimes Video Contest
What can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beth Kanter, Beth’sBlog http://beth.typepad.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What you want to accomplish…
What you want to accomplish… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Legacy Social Media Brainstorm
Next Steps

Empfohlen

Beginners guide to social media (2010 ALGIM Web Symposium)
Beginners guide to social media (2010 ALGIM Web Symposium)Beginners guide to social media (2010 ALGIM Web Symposium)
Beginners guide to social media (2010 ALGIM Web Symposium)
Jason Dawson
 
Social Media - The Good and the Bad
Social Media - The Good and the BadSocial Media - The Good and the Bad
Social Media - The Good and the Bad
Leah Schklar
 
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageSocial Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Debra Askanase
 
Social Media And Networking
Social Media And NetworkingSocial Media And Networking
Social Media And Networking
kevinwoodward
 
Social Media Overview For GOLD Major Gift Officers
Social Media Overview For GOLD Major Gift OfficersSocial Media Overview For GOLD Major Gift Officers
Social Media Overview For GOLD Major Gift Officers
Mikey Ames
 
Nine Social Media Rules
Nine Social Media RulesNine Social Media Rules
Nine Social Media Rules
Laura Perry
 
How to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldHow to Use Social Media to Influence the World
How to Use Social Media to Influence the World
Sean Si
 
Get Ready, Set, Engage! Using Social Media to Connect with Your Members
Get Ready, Set, Engage! Using Social Media to Connect with Your MembersGet Ready, Set, Engage! Using Social Media to Connect with Your Members
Get Ready, Set, Engage! Using Social Media to Connect with Your Members
AIA National
 

Empfohlen

Beginners guide to social media (2010 ALGIM Web Symposium)
Beginners guide to social media (2010 ALGIM Web Symposium)Beginners guide to social media (2010 ALGIM Web Symposium)
Beginners guide to social media (2010 ALGIM Web Symposium)
Jason Dawson
 
Social Media - The Good and the Bad
Social Media - The Good and the BadSocial Media - The Good and the Bad
Social Media - The Good and the Bad
Leah Schklar
 
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageSocial Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Debra Askanase
 
Social Media And Networking
Social Media And NetworkingSocial Media And Networking
Social Media And Networking
kevinwoodward
 
Social Media Overview For GOLD Major Gift Officers
Social Media Overview For GOLD Major Gift OfficersSocial Media Overview For GOLD Major Gift Officers
Social Media Overview For GOLD Major Gift Officers
Mikey Ames
 
Nine Social Media Rules
Nine Social Media RulesNine Social Media Rules
Nine Social Media Rules
Laura Perry
 
How to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldHow to Use Social Media to Influence the World
How to Use Social Media to Influence the World
Sean Si
 
Get Ready, Set, Engage! Using Social Media to Connect with Your Members
Get Ready, Set, Engage! Using Social Media to Connect with Your MembersGet Ready, Set, Engage! Using Social Media to Connect with Your Members
Get Ready, Set, Engage! Using Social Media to Connect with Your Members
AIA National
 
SPACC Social Media Presentation
SPACC Social Media PresentationSPACC Social Media Presentation
SPACC Social Media Presentation
Azul 7
 
Jj Hill Social Media Presentation
Jj Hill Social Media PresentationJj Hill Social Media Presentation
Jj Hill Social Media Presentation
Azul 7
 
Role of social media in business communication
Role of social media in business communicationRole of social media in business communication
Role of social media in business communication
Tahir Manzar
 
Presentation Social Media With A Purpose
Presentation Social Media With A PurposePresentation Social Media With A Purpose
Presentation Social Media With A Purpose
Community Foundation of Sarasota County
 
Social media for charities
Social media for charitiesSocial media for charities
Social media for charities
Gitta Bartling
 
Social Networking Presentation
Social Networking PresentationSocial Networking Presentation
Social Networking Presentation
WobbeMassage
 
Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)
Trust EMedia
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Bob Miller
 
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
mikekierce
 
Simplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & Differentiation
Simple Marketing Now LLC
 
Social Media Trends Presentation
Social Media Trends PresentationSocial Media Trends Presentation
Social Media Trends Presentation
Creston Blanchard
 
Social Media From Scratch
Social Media From ScratchSocial Media From Scratch
Social Media From Scratch
Adam Rosenberg
 
Coordinating a social media presence for the library
Coordinating a social media presence for the libraryCoordinating a social media presence for the library
Coordinating a social media presence for the library
Sarah Houghton
 
Dce leadership retreat
Dce leadership retreatDce leadership retreat
Dce leadership retreat
Joan Czarnowski-Hill
 
Li Evans
Li EvansLi Evans
Li Evans
SocialMediaPlus
 
Creating your personal brand and communicating work csp students
Creating your personal brand and communicating work csp studentsCreating your personal brand and communicating work csp students
Creating your personal brand and communicating work csp students
Kara Gavin
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media Primer
Simple Marketing Now LLC
 
Sns2
Sns2Sns2
Sns2
Lisa Chow
 
Social how-to
Social how-toSocial how-to
Social how-to
dinica
 
StoryTelling: Your Story, Their Stories
StoryTelling: Your Story, Their StoriesStoryTelling: Your Story, Their Stories
StoryTelling: Your Story, Their Stories
FUSE Marketing Group
 
Leading The Learning Function
Leading The Learning FunctionLeading The Learning Function
Leading The Learning Function
Jason Scott
 
Roles in L&D
Roles in L&DRoles in L&D
Roles in L&D
Ruba Nemekh
 

Weitere ähnliche Inhalte

Was ist angesagt?

Jj Hill Social Media Presentation
Jj Hill Social Media PresentationJj Hill Social Media Presentation
Jj Hill Social Media Presentation
Azul 7
 
Social Networking Presentation
Social Networking PresentationSocial Networking Presentation
Social Networking Presentation
WobbeMassage
 

Was ist angesagt? (20)

SPACC Social Media Presentation
SPACC Social Media PresentationSPACC Social Media Presentation
SPACC Social Media Presentation
 
Jj Hill Social Media Presentation
Jj Hill Social Media PresentationJj Hill Social Media Presentation
Jj Hill Social Media Presentation
 
Role of social media in business communication
Role of social media in business communicationRole of social media in business communication
Role of social media in business communication
 
Presentation Social Media With A Purpose
Presentation Social Media With A PurposePresentation Social Media With A Purpose
Presentation Social Media With A Purpose
 
Social media for charities
Social media for charitiesSocial media for charities
Social media for charities
 
Social Networking Presentation
Social Networking PresentationSocial Networking Presentation
Social Networking Presentation
 
Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...
 
Simplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & Differentiation
 
Social Media Trends Presentation
Social Media Trends PresentationSocial Media Trends Presentation
Social Media Trends Presentation
 
Social Media From Scratch
Social Media From ScratchSocial Media From Scratch
Social Media From Scratch
 
Coordinating a social media presence for the library
Coordinating a social media presence for the libraryCoordinating a social media presence for the library
Coordinating a social media presence for the library
 
Dce leadership retreat
Dce leadership retreatDce leadership retreat
Dce leadership retreat
 
Li Evans
Li EvansLi Evans
Li Evans
 
Creating your personal brand and communicating work csp students
Creating your personal brand and communicating work csp studentsCreating your personal brand and communicating work csp students
Creating your personal brand and communicating work csp students
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media Primer
 
Sns2
Sns2Sns2
Sns2
 
Social how-to
Social how-toSocial how-to
Social how-to
 
StoryTelling: Your Story, Their Stories
StoryTelling: Your Story, Their StoriesStoryTelling: Your Story, Their Stories
StoryTelling: Your Story, Their Stories
 

Andere mochten auch

Leading The Learning Function
Leading The Learning FunctionLeading The Learning Function
Leading The Learning Function
Jason Scott
 
Learning and development initiatives at deloitte
Learning and development initiatives at deloitteLearning and development initiatives at deloitte
Learning and development initiatives at deloitte
Deepa M K
 

Andere mochten auch (10)

Leading The Learning Function
Leading The Learning FunctionLeading The Learning Function
Leading The Learning Function
 
Roles in L&D
Roles in L&DRoles in L&D
Roles in L&D
 
Learning and Development Guidelines
Learning and Development GuidelinesLearning and Development Guidelines
Learning and Development Guidelines
 
Corporate profile_Learning Laddder
Corporate profile_Learning LaddderCorporate profile_Learning Laddder
Corporate profile_Learning Laddder
 
ETC INC. Learning and Development Profile
ETC INC. Learning and Development ProfileETC INC. Learning and Development Profile
ETC INC. Learning and Development Profile
 
L&D
L&DL&D
L&D
 
Learning and Development Strategy
Learning and Development StrategyLearning and Development Strategy
Learning and Development Strategy
 
Learning and Development mission, strategy, and goals
Learning and Development mission, strategy, and goalsLearning and Development mission, strategy, and goals
Learning and Development mission, strategy, and goals
 
Learning and development initiatives at deloitte
Learning and development initiatives at deloitteLearning and development initiatives at deloitte
Learning and development initiatives at deloitte
 
Learning & Development
Learning & DevelopmentLearning & Development
Learning & Development
 

Ähnlich wie Legacy Social Media

How to Build a Brand in the Age of Social Media
How to Build a Brand in the Age of Social MediaHow to Build a Brand in the Age of Social Media
How to Build a Brand in the Age of Social Media
Atlas Integrated
 
Social media basics for the small business
Social media basics for the small businessSocial media basics for the small business
Social media basics for the small business
Scarlett
 
C:\fakepath\social media applications for business
C:\fakepath\social media applications for businessC:\fakepath\social media applications for business
C:\fakepath\social media applications for business
socialmediaone
 
Dave Evans BizBuzz Keynote
Dave Evans BizBuzz KeynoteDave Evans BizBuzz Keynote
Dave Evans BizBuzz Keynote
SKY Armory
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Julia Campbell
 

Ähnlich wie Legacy Social Media (20)

What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...
 
Ali Social Media Conference Edmonton - Introduction to Social Media
Ali Social Media Conference Edmonton - Introduction to Social MediaAli Social Media Conference Edmonton - Introduction to Social Media
Ali Social Media Conference Edmonton - Introduction to Social Media
 
Social Media For Social Change
Social Media For Social ChangeSocial Media For Social Change
Social Media For Social Change
 
social media for social change
social media for social changesocial media for social change
social media for social change
 
Web 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - SpacetakerWeb 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - Spacetaker
 
What the *tweet* is social media?
What the *tweet* is social media?What the *tweet* is social media?
What the *tweet* is social media?
 
Going Social
Going SocialGoing Social
Going Social
 
How to Build a Brand in the Age of Social Media
How to Build a Brand in the Age of Social MediaHow to Build a Brand in the Age of Social Media
How to Build a Brand in the Age of Social Media
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 
Social Media Marketing Shahzad Khan
Social Media Marketing Shahzad KhanSocial Media Marketing Shahzad Khan
Social Media Marketing Shahzad Khan
 
Social media basics for the small business
Social media basics for the small businessSocial media basics for the small business
Social media basics for the small business
 
C:\fakepath\social media applications for business
C:\fakepath\social media applications for businessC:\fakepath\social media applications for business
C:\fakepath\social media applications for business
 
Dave Evans BizBuzz Keynote
Dave Evans BizBuzz KeynoteDave Evans BizBuzz Keynote
Dave Evans BizBuzz Keynote
 
Understanding How to Use Social Media for Business
Understanding How to Use Social Media for BusinessUnderstanding How to Use Social Media for Business
Understanding How to Use Social Media for Business
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Council
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont Council
 
Social Networking For Business Students
Social Networking For Business StudentsSocial Networking For Business Students
Social Networking For Business Students
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
 
Introduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Plan
 

Mehr von Jason Scott

Everything You Always Wanted To Know About Social Media * But Were Afraid To Ask
Everything You Always Wanted To Know About Social Media * But Were Afraid To AskEverything You Always Wanted To Know About Social Media * But Were Afraid To Ask
Everything You Always Wanted To Know About Social Media * But Were Afraid To Ask
Jason Scott
 
Nonprofit Capacity Building Program Overview And Ppt.
Nonprofit Capacity Building Program Overview And Ppt.Nonprofit Capacity Building Program Overview And Ppt.
Nonprofit Capacity Building Program Overview And Ppt.
Jason Scott
 

Mehr von Jason Scott (7)

StepUp Takoma
StepUp TakomaStepUp Takoma
StepUp Takoma
 
Everything You Always Wanted To Know About Social Media * But Were Afraid To Ask
Everything You Always Wanted To Know About Social Media * But Were Afraid To AskEverything You Always Wanted To Know About Social Media * But Were Afraid To Ask
Everything You Always Wanted To Know About Social Media * But Were Afraid To Ask
 
Social Media and Inclusion
Social Media and InclusionSocial Media and Inclusion
Social Media and Inclusion
 
Nonprofit Capacity Building Program Overview And Ppt.
Nonprofit Capacity Building Program Overview And Ppt.Nonprofit Capacity Building Program Overview And Ppt.
Nonprofit Capacity Building Program Overview And Ppt.
 
Training 2.0
Training 2.0Training 2.0
Training 2.0
 
Pro Bono Volunteering
Pro Bono VolunteeringPro Bono Volunteering
Pro Bono Volunteering
 
Social Media101
Social Media101Social Media101
Social Media101
 

Kürzlich hochgeladen

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Drew Madelung
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Igalia
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
Enterprise Knowledge
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
Delhi Call girls
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Miguel Araújo
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
Puma Security, LLC
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 

Kürzlich hochgeladen (20)

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 

Legacy Social Media

  • 1. Discovering Web 2.0 and Social Media
  • 2. What is Web 2.0 and Social Media? Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology . Web 2.0 is NOT a particular look, feel, or design – nor is it limited to just the Internet. Social media are web and mobile tools used for sharing and discussing information.
  • 3. Web 1.0 vs. Web 2.0 Web 1.0 was about reading Web 2.0 is about writing Web 1.0 was about owning Web 2.0 is about sharing Web 1.0 was about companies Web 2.0 is about communities Web 1.0 was about home pages Web 2.0 is about blogs Web 1.0 was about portals Web 2.0 is about RSS and syndication Web 1.0 was about taxonomy Web 2.0 is about “tags” and folksonomy Web 1.0 was about Netscape Web 2.0 is about Google Web 1.0 was about wires Web 2.0 is about wireless Web 1.0 was about dialup Web 2.0 is about broadband Adapted from www.joedrumgoole.com
  • 4.
  • 5.
  • 6.  
  • 7.  
  • 8.
  • 9.
  • 10.
  • 11. Social Media Listening Literacy Listening is knowing what is being said online about your organization and the field .
  • 12. Beth Kanter, Beth’sBlog http://beth.typepad.com
  • 13. Beth Kanter, Beth’sBlog http://beth.typepad.com
  • 14.
  • 15. Beth Kanter, Beth’sBlog http://beth.typepad.com
  • 16.
  • 17.
  • 18. Beth Kanter, Beth’sBlog http://beth.typepad.com Think before you respond! What did they say well ? What did they miss ? Answer questions! What are other people saying ? How does it apply to you? Look forward / Look backward ! Ask what if? Read and comment on blogs
  • 19.
  • 21.
  • 22.
  • 23.  
  • 24. Culture Change Beth Kanter, Beth’sBlog http://beth.typepad.com brainstorm how you might turn it around... Loss of control over your organization's branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice Fear of failure Perception of wasted time and resources Suffering from information overload already, this will cause more
  • 25. Capacity Beth Kanter, Beth’sBlog http://beth.typepad.com
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Example Facebook Causes http://www.amysampleward.org/2008/12/16/my-birthday-cause-free-geek/ Birthday Cause
  • 31.
  • 32. Example MLK Day of Service
  • 33. Example March of Dimes Video Contest
  • 34.
  • 35.
  • 36.
  • 37. Legacy Social Media Brainstorm