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Using All of the Tools
in the Social Media Toolbox

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Beyond Traditional Online Education
ALISE Distance Education SIG
Judi Moreillon, Assistant Professor
and Ruth Nicole Hall, Doctoral Student
School of Library and Information Studies
Texas Woman’s University
Denton, Texas
January 2014
QR Code created with Unitag

https://ls5633.wikispaces.com/Digital_Advocacy_Stories

Assignment: Digital Advocacy Storytelling
Digital Advocacy Stories: A Pedagogical Tool for
Communicating and Strengthening Library Values
JELIS, Vol. 55, No.1
What is
digital storytelling?
Image Created at Wordle.net

Digital storytelling involves combining three
or more of these elements: voice, music,
still or video images, text, and technology
tools to tell a story. Unlike a face-to-face
oral story where the teller is present, a
digital story is intended to be shared
asynchronously.
Digital storytelling is a ideal venue for
advocacy.
Our Goals: Guide students as they
Become enculturated into a community of
practice (Wenger, 1998)
 Develop as passionate practitioners who can
lead and sustain the profession (Schön,
1987; Welch, Reynolds, & Carroll, 2013;
Yukawa, 2010)
 Employ social media to share beliefs,
passions, and values with a wider audience
(Berger, 2010; Jenkins et al., 2009)
 Engage in reflective practice to develop
workplace skills (Dequoy & Stefl-Mabry,
2012)

Assignment Process
Evaluating a Digital Advocacy
Story
 Using

the rubric to evaluate an example

 Vision-building

Story: “Coteachers: Step
Out of the Box - Together”



Rubric available at:
http://ls5633.wikispaces.com/Digital_Advocacy_Stories



Sample story at: http://animoto.com/play/XGIyUfLHY32MGpDQdj6vKA
Initial Steps
 Passion

and values based on
professional competencies discussion in
Blackboard

 Posted

meme (slogan), one-sentence
theme, and social media dissemination
plan

 Individual
 Drafted

feedback from instructor

their story
Recommended Tools for
Storyboarding
 Bubbl.us
 Cacoo
 Mind42
 Mindomo
 Padlet
 Popplet



Linked from
http://ls5633.wikispaces.com/Digital_Advocacy_Stories
Digital Storyboarding

ALSC Competencies: Family Literacy Programming
Digital Storyboarding

AASL Competencies: School Library Programming
Recommended Tools
for Digital Story Production
 Animoto
 Go!Animate
 iMovie

(software)
 MovieMaker (software)
 Pinnacle (app)
 Storybird
 VoiceThread


Linked from:
http://ls5633.wikispaces.com/Digital_Advocacy_Stories
Social Media
Toolbox
Social Media
Toolbox
Digital Storytelling

Advocacy, Memes, and Messages
Digital Storytelling

Advocacy, Memes, and Messages
Recommended Tools
for Digital Story Reflection
Fotobabble
Mybrainshark
Prezi
Voki
VoiceThread
Yodio
Linked

from:
http://ls5633.wikispaces.com/Digital_Storytelling
Digital Reflections
Post-assignment
Which part(s) of the process of
Survey

participating in A.2.3 helped you solidify your
library/education value? Choose as many as appropriate.

Online Discussions
Developing the Story
Seeking Feedback
Revising the Story
Reflecting on the Story

50%
65%
40%
25%
50%

As a result of participating in this assignment, the value
I selected:

Strengthened

60%
What We Learned


Instructor feedback essential early in the
process



Authentic use of social media but receiving
critical feedback from targeted audiences
problematic



Passion connected with values
References
Berger, P. (2010). Student inquiry and Web 2.0. School Library Monthly,
26(5), 14-17.
Dequoy, E., & Stefl-Mabry, J. (2012). Retrospective reflection: Insight into pre-service
school
librarians’ competencies and skill development as revealed through field notes.
School Library Research, 15. Retrieved from
http://www.ala.org/aasl/slr/volume15/dequoy-stefl-mabry
Jenkins, H., Purushotma, R., Clinton, K., Weigel, M., & Robison, A. J. (2009).
Confronting the challenges of participatory culture: Media education for the 21st
century. Chicago, USA: The John D. and Catherine T. MacArthur Foundation.
Schön, D. (1987). Educating the reflective practitioner. San Francisco, CA, USA:
Jossey-Bass.
Welch, B., Reynolds, S., & Carroll, M. (2013). Constructing the passionate practitioner to
inspire and sustain the profession. Paper presented at the Association for Library
and Information Science Education Conference, Seattle, WA, USA.
Wenger, E. (1998). Communities of practice: Learning, meaning, and identity. Cambridge,
UK: Cambridge University Press.
Yukawa, J. (2010). Communities of practice for blended learning: Toward an integrated
model for LIS Education. Journal Of Education For Library & Information Science,
51(2), 54-75.

All Logos from Tool Homepages – Word Cloud created at Wordle.net

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Alise using all_tools_in_the_social_media_toolbox_012314

  • 1. Using All of the Tools in the Social Media Toolbox Image Created at Wordle.net Beyond Traditional Online Education ALISE Distance Education SIG Judi Moreillon, Assistant Professor and Ruth Nicole Hall, Doctoral Student School of Library and Information Studies Texas Woman’s University Denton, Texas January 2014
  • 2. QR Code created with Unitag https://ls5633.wikispaces.com/Digital_Advocacy_Stories Assignment: Digital Advocacy Storytelling Digital Advocacy Stories: A Pedagogical Tool for Communicating and Strengthening Library Values JELIS, Vol. 55, No.1
  • 3. What is digital storytelling? Image Created at Wordle.net Digital storytelling involves combining three or more of these elements: voice, music, still or video images, text, and technology tools to tell a story. Unlike a face-to-face oral story where the teller is present, a digital story is intended to be shared asynchronously. Digital storytelling is a ideal venue for advocacy.
  • 4. Our Goals: Guide students as they Become enculturated into a community of practice (Wenger, 1998)  Develop as passionate practitioners who can lead and sustain the profession (Schön, 1987; Welch, Reynolds, & Carroll, 2013; Yukawa, 2010)  Employ social media to share beliefs, passions, and values with a wider audience (Berger, 2010; Jenkins et al., 2009)  Engage in reflective practice to develop workplace skills (Dequoy & Stefl-Mabry, 2012) 
  • 6. Evaluating a Digital Advocacy Story  Using the rubric to evaluate an example  Vision-building Story: “Coteachers: Step Out of the Box - Together”  Rubric available at: http://ls5633.wikispaces.com/Digital_Advocacy_Stories  Sample story at: http://animoto.com/play/XGIyUfLHY32MGpDQdj6vKA
  • 7. Initial Steps  Passion and values based on professional competencies discussion in Blackboard  Posted meme (slogan), one-sentence theme, and social media dissemination plan  Individual  Drafted feedback from instructor their story
  • 8. Recommended Tools for Storyboarding  Bubbl.us  Cacoo  Mind42  Mindomo  Padlet  Popplet  Linked from http://ls5633.wikispaces.com/Digital_Advocacy_Stories
  • 9. Digital Storyboarding ALSC Competencies: Family Literacy Programming
  • 10. Digital Storyboarding AASL Competencies: School Library Programming
  • 11. Recommended Tools for Digital Story Production  Animoto  Go!Animate  iMovie (software)  MovieMaker (software)  Pinnacle (app)  Storybird  VoiceThread  Linked from: http://ls5633.wikispaces.com/Digital_Advocacy_Stories
  • 16. Recommended Tools for Digital Story Reflection Fotobabble Mybrainshark Prezi Voki VoiceThread Yodio Linked from: http://ls5633.wikispaces.com/Digital_Storytelling
  • 18. Post-assignment Which part(s) of the process of Survey participating in A.2.3 helped you solidify your library/education value? Choose as many as appropriate. Online Discussions Developing the Story Seeking Feedback Revising the Story Reflecting on the Story 50% 65% 40% 25% 50% As a result of participating in this assignment, the value I selected: Strengthened 60%
  • 19. What We Learned  Instructor feedback essential early in the process  Authentic use of social media but receiving critical feedback from targeted audiences problematic  Passion connected with values
  • 20. References Berger, P. (2010). Student inquiry and Web 2.0. School Library Monthly, 26(5), 14-17. Dequoy, E., & Stefl-Mabry, J. (2012). Retrospective reflection: Insight into pre-service school librarians’ competencies and skill development as revealed through field notes. School Library Research, 15. Retrieved from http://www.ala.org/aasl/slr/volume15/dequoy-stefl-mabry Jenkins, H., Purushotma, R., Clinton, K., Weigel, M., & Robison, A. J. (2009). Confronting the challenges of participatory culture: Media education for the 21st century. Chicago, USA: The John D. and Catherine T. MacArthur Foundation. Schön, D. (1987). Educating the reflective practitioner. San Francisco, CA, USA: Jossey-Bass. Welch, B., Reynolds, S., & Carroll, M. (2013). Constructing the passionate practitioner to inspire and sustain the profession. Paper presented at the Association for Library and Information Science Education Conference, Seattle, WA, USA. Wenger, E. (1998). Communities of practice: Learning, meaning, and identity. Cambridge, UK: Cambridge University Press. Yukawa, J. (2010). Communities of practice for blended learning: Toward an integrated model for LIS Education. Journal Of Education For Library & Information Science, 51(2), 54-75. All Logos from Tool Homepages – Word Cloud created at Wordle.net