Weitere ähnliche Inhalte Ähnlich wie Playing On: Interface Lessons from Games. (18) Kürzlich hochgeladen (20) Playing On: Interface Lessons from Games.9. www.xeodesign.com © 2008 XEODesign, Inc. XEODesign Putting Emotion into Play ® ™ SXSW The Keys to Social Play Nicole Lazzaro, President XEODesign, Inc. South by Southwest Interactive Festival March 15, 2009 XEODesign Putting Emotion into Play ® ™ 11. Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Fiero Curiosity Relaxation 3. Serious Fun: Creating Value Amusement 4. People Fun: Socialize 1. Hard Fun: Accomplishment 2. Easy Fun: Imagination 12. The 4 Fun Keys 30 emotions from gameplay Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice < mechanic > choice > emotion whitepapers: xeodesign.com 15. Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Do you play “follow the leader” to increase your personal hype quotient? Personal Hype Quotient 16. Tilt: an adventure in 1.5 dimensions Coming soon: youtube.com/xeodesign 17. Serious Fun: Brain Baths Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. 18. People Fun: Pet Society Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. 19. People Fun : TattleTalz.com More than Money Create feedback loops, social tokens, social capital Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Social Capital Plus… 20. People Fun: Photo Tag Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Amusement Personalize Tease 23. TattleTalz Friction Points Number of invites and gameplay at each step Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. 6 stages of adoption for viral games invites accept actives Your results may vary. ;) free to play pay Facebook Individual invites Twitter 2 posts 15:2 (13%) 1:25 (2,500%) 1:200 (20,000%) player friend Login 1.Discover 2. Sample 3. Play 4. Invite 5.Convert 6. Retain Invite Accept AddTTL AddTTL Tweet #truth x2 Login for more points need trust need feedback 24. Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. MMO MSO Lazzaro GDC 2008