Insurers' journeys to build a mastery in the IoT usage
Writing your introduction
1.
2. Introduction
Four basic functions: Refer to the audience,
occasion , something
Get audience attention familiar
Cite a startling fact or
opinion
Ask a yes/no, raise-your-
hand, or rhetorical
question
Tell a brief story
Use a quote
Tell a relevant joke
3. Introduction
Four basic functions: Your thesis is one
sentence that tells your
Get audience attention audience what the entire
State your thesis or speech is about.
proposition It is NOT an English
paper thesis. Be direct.
A proposition is used in a
persuasive speech. It
states your POSITION on
the topic, as well as what
you hope to accomplish
with the speech.
4. Introduction
Four basic functions: Why are you an
Get audience attention authority on the topic?
State your thesis or Why did you choose
proposition this topic?
Establish your State if you have
credibility experience with the
topic or if you have
done research.
5. Introduction
Four basic functions: Directly state or list the
Get audience attention 3-5 main points
State your thesis or BRIEFLY that you plan
proposition to make.
Establish your This should be a clear
credibility list.
Preview your main It should correspond
points exactly with your main
points.
6. Example:
Attention getter: How many people in here have a hard
time balancing school work, working, family, and
personal time?
Thesis: For many of you in here, time management can be
a major struggle, but it doesn’t have to be.
Credibility: I’ve been effectively using time management
strategies for years now, and it has made my life much
easier to balance.
Preview: First, I’ll discuss how to manage your school
time, then work time, and lastly family and personal time.
7. Practice!
Practice your introduction many times! It will set the
tone of your entire speech, so you want it to be
enthusiastic and fluent.
Your introduction should be about 20-45 seconds
long.