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European Journal of Purchasing & Supply Management 6 (2000) 67}83




                   Supply chain management: an analytical framework
                              for critical literature review
                               Simon Croom *, Pietro Romano , Mihalis Giannakis
                                         Warwick Business School, University of Warwick, Coventry CV4 7AL, UK
                                      Department of Management and Engineering, University of Padua, Vicenza, Italy




Abstract

   There can be little dispute that supply chain management is an area of importance in the eld of management research, yet there
have been few literature reviews on this topic (Bechtel and Mulumudi, 1996, Proceedings of the 1996 NAPM Annual Academic
Conference; Harland, 1996, British Journal of Management 7 (special issue), 63}80; Cooper et al., 1997). This paper sets out not to
review the supply chain literature per se, but rather to contribute to a critical theory debate through the presentation and use of
a framework for the categorisation of literature linked to supply chain management. The study is based on the analysis of a large
number of publications on supply chain management (books, journal articles, and conference papers) using a Procite database from
which the literature has been classied according to two criteria: a content- and a methodology-oriented criterion.    2000 Elsevier
Science Ltd. All rights reserved.

Keywords: Supply chain management; Supply networks; Buyer}supplier relationships




1. Introduction                                                                      key, 1998). What we set out to establish in this paper is in
                                                                                     fact the general problem domain of supply chain manage-
   This paper is a thought paper' and arose from our                                ment, thereby, we hope, contributing to the development
discussions about the nature of the academic study of                                of a discipline in supply chain management. Traneld
supply chain management, a conversation that has in-                                 and Starkey also note the underlying `soft, applied, di-
deed been on going for a number of years (see Croom and                              vergent and rurala nature of management research, and
Saunders, 1995). Our concern was with the nature of                                  further argue that there is a real need in any eld of social
research in supply chain management, and more speci-                                research to identify the cognitive components of the
cally with exactly what would constitute the domain of                               subject (Traneld and Starkey, 1998). Their paper has
supply chain management as a management discipline.                                  been instrumental in our approach to the challenge of
From these discussions this paper developed in order to                              undertaking a critical literature review of the eld of
present a basis for our debate and development around                                supply chain management, and this paper's focus on
the eld of supply chain management by attempting to                                 mapping and classifying the area has been motivated by
consolidate current learning, identify possible gaps, and                            their claim that `2a key question for any applied eld
thereby pose possible future directions for development.                             concerns the strategic approach taken to its mappinga (p.
Our contention that supply chain management should                                   349).
begin to be seen as a discipline in much the same way as                                Supply chain management and other similar terms,
marketing (Malhotra, 1999) has been seen as contentious,                             such as network sourcing, supply pipeline management,
not least by early reviewers of the paper, yet we stand by                           value chain management, and value stream management
this claim, citing Long and Dowells (1989) argument that                             have become subjects of increasing interest in recent
`2disciplines are distinguished by the general (disci-                               years, to academics, consultants and business manage-
pline) problem they addressa (cited in Traneld and Star-                            ment (Christopher, 1992; Hines, 1994; Lamming, 1996;
                                                                                     Saunders, 1995, 1998). It is recognised in some parts of
                                                                                     the literature that the supply chain should be seen as
  * Corresponding author. Tel.: #1-203-528222; fax: #1-203-404175.                   the central unit of competitive analysis (Macbeth and

0969-7012/00/$ - see front matter             2000 Elsevier Science Ltd. All rights reserved.
PII: S 0 9 6 9 - 7 0 1 2 ( 9 9 ) 0 0 0 3 0 - 1
68                       S. Croom et al. / European Journal of Purchasing  Supply Management 6 (2000) 67}83

Ferguson, 1994; Cox, 1997). Companies will not seek to               E to describe and evaluate the methodologies used in
achieve cost reductions or prot improvement at the                     supply chain management literature.
expense of their supply chain partners, but rather seek to           The paper is organised in ve sections. In Section 1 some
make the supply chain as a whole more competitive. In                denitions of supply chain management are examined,
short, the contention that it is supply chains, and not              underlining di!erences and common aspects, in order to
single rms, that compete is a central tenet in the eld of          better trace the boundaries of the concept and to high-
supply chain management (Christopher, 1992; Macbeth                  light the di$culties of its denition. One of the reasons
and Ferguson, 1994).                                                 for the lack of a universal denition of supply chain
   Supply chain management has received attention since              management is the multidisciplinary origin and evolu-
the early 1980s, yet conceptually the management of                  tion of the concept. Section 2 considers the bodies of
supply chains is not particularly well-understood, and               literature associated with supply chain management and
many authors have highlighted the necessity of clear                 discusses the di!erent perspectives adopted by various
denitional constructs and conceptual frameworks on                  authors. In Section 3 we explain the framework and the
supply chain management (Saunders, 1995, 1998; New,                  methodology used for classifying the literature analysed
1995; Cooper et al., 1997; Babbar and Prasad, 1998).                 and we present the results of literature review. Section 4
Saunders (1995) warns that pursuit of a universal deni-             presents a summary and some conclusions we can draw
tion may `lead to unnecessary frustration and con#icta,              from the work in terms of moving towards a disciplinary
and also highlights the fragmented nature of the eld of             approach to supply chain management.
supply chain management, drawing as it does on various
antecedents including industrial economics, systems dy-
namics, marketing, purchasing and inter-organisational               2. The supply chain management landscape
behaviour. The scientic development of a coherent sup-
ply chain management discipline requires that advance-                  In providing a topology of the supply chain landscape
ments be made in the development of theoretical models               we support New (1995) and Saunders (1995) contention
to inform our understanding of supply chain phenomena.               that within the supply chain management literature there
As an illustration, the application of Forrester's (1961)            is a confusing profusion of overlapping terminology and
industrial dynamics model applied to supply chains (the              meanings. As a consequence, in the literature many labels
Forrester E!ect') exemplies such a model. Its value lies           can be found referring to supply chain and to practices
in the ability to aid understanding of the actions of                for supply chain management, including: integrated pur-
materials #ows across a chain, and has provided a basis              chasing strategy (Burt, 1984), supplier integration (Dyer
for further advancement of understanding supply chain                et al., 1998), buyer}supplier partnership (Lamming,
dynamics (for example, see Sterman, 1989; Towill, 1992;              1993), supply base management, strategic supplier allian-
Van Ackere et al., 1993; Lee et al., 1997). Cooper et al.            ces (Lewis, 1995), supply chain synchronisation (Tan et
(1997) support this view, pointing to the fact that whilst           al., 1998), network supply chain (Nassimbeni, 1998),
supply chain management as a concept is a recent devel-              value-added chain (Lee and Billington, 1992), lean chain
opment, much of the literature is predicated on the ad-              approach (New and Ramsay, 1995), supply pipeline man-
option and extension of older, established theoretical               agement (Farmer and van Amstel, 1990), supply network
concepts.                                                            (Nishiguchi, 1994), and value stream (Jones, 1995). As
   In this paper our concern is not so much with advanc-             a rst step, we set out in Table 1 to highlight a sample of
ing theory per se, but in providing a taxonomy with                  denitions associated with the concept of supply chain
which to map and evaluate supply chain research. In the              management found in the literature analysed. This table
process, it is our contention that we also provide a topol-          is not intended to provide a comprehensive review of
ogy of the eld of supply chain management, which may                supply chain denitions (see, for example, Cooper et al.,
provide a fruitful means of delineating or dening the               1997), rather the purpose here is to highlight some of the
subject domain. This is not necessarily a novel idea:                contrasting approaches to supply chain management
Lamming (1993), for example, provides a map of anteced-              existing in the literature.
ent literature for his development of the Lean Supply                   From these selected denitions we are able to partially
Model, which again supports our claim that there is                  conrm Saunders (1995) statement that most denitions
a need for a topological approach to the development of              of supply chain management share at least one thing in
supply chain theory. The paper presents the results of               common with each other: `2they focus on the external
a literature survey in the eld of supply chain manage-              environment of an organisation, with the boundaries of
ment.                                                                the latter dened conventionally in terms of an entity
   The main purposes of the survey are:                              identied legally as a company or some other form of
E to look at some major issues in supply chain manage-               business unit2a As such denitions are based on meta-
   ment literature and to present a framework for classi-            phors (chains, pipelines, etc.) or `ideal typesa rather than
   cation and analysis;                                             `objective entitiesa, he concludes that `2attempts to
S. Croom et al. / European Journal of Purchasing  Supply Management 6 (2000) 67}83                                       69

Table 1
A sample of denitions of supply chain management

Authors                                Denition

Tan et al. (1998)                      Supply chain management encompasses materials/supply management from the supply of basic raw
                                       materials to nal product (and possible recycling and re-use). Supply chain management focuses on how
                                       rms utilise their suppliers' processes, technology and capability to enhance competitive advantage. It is
                                       a management philosophy that extends traditional intra-enterprise activities by bringing trading partners
                                       together with the common goal of optimisation and e$ciency.
Berry et al. (1994)                    Supply chain management aims at building trust, exchanging information on market needs, developing new
                                       products, and reducing the supplier base to a particular OEM (original equipment manufacturer) so as to
                                       release management resources for developing meaningful, long term relationship.
Jones and Riley (1985)                 An integrative approach to dealing with the planning and control of the materials #ow from suppliers to
                                       end-users.
Saunders (1995)                        External Chain is the total chain of exchange from original source of raw material, through the various
                                       rms involved in extracting and processing raw materials, manufacturing, assembling, distributing and
                                       retailing to ultimate end customers.
Ellram (1991)                          A network of rms interacting to deliver product or service to the end customer, linking #ows from raw
                                       material supply to nal delivery.
Christopher (1992)                     Network of organisations that are involved, through upstream and downstream linkages, in the di!erent
                                       processes and activities that produce value in the form of products and services in the hands of the ultimate
                                       consumer.
Lee and Billington (1992)              Networks of manufacturing and distribution sites that procure raw materials, transform them into
                                       intermediate and nished products, and distribute the nished products to customers.
Kopczak (1997)                         The set of entities, including suppliers, logistics services providers, manufacturers, distributors and resellers,
                                       through which materials, products and information #ow.
Lee and Ng (1997)                      A network of entities that starts with the suppliers' supplier and ends with the customers' custom the
                                       production and delivery of goods and services.



pursue universal denitions may lead to unnecessary                         the lines of physical distribution and transport, using the
frustration and con#icta. However, in a number of man-                      techniques of industrial dynamics, derived from the work
agement elds the study of supply chains concentrates on                    of Forrester (1961). Another antecedent can be found in
internal supply chains (Harland, 1996), notably the busi-                   the Total Cost approach to distribution and logistics
ness re-engineering (Lee and Dale, 1998) and operations                     (Heckert and Miner, 1940; Lewis, 1956). Both these ap-
management literature (Slack et al., 1998)                                  proaches show that focusing on a single element in the
   The lack of a universal denition of supply chain                        chain cannot assure the e!ectiveness of the whole system.
management is in part due to the way the concept of                            The term supply chain management has not been used
supply chain has been developed. In fact, as it will be                     only with regard to the logistics activities and the planning
explained in the next section, the concept of supply chain                  and control of materials and information #ows internally
has been considered from di!erent points of view in di!er-                  within a company or externally between companies. Some
ent bodies of literature. Such a multidisciplinary origin                   authors have used it to describe strategic, inter-organisa-
and evolution is re#ected in the lack of robust conceptual                  tion issues (Cox, 1997), others to discuss an alternative
frameworks for the development of theory on supply chain                    organisational form to vertical integration (Thorelli, 1986),
management. As a consequence the schemes of inter-                          others to identify and describe the relationship a company
pretation of supply chain management are mostly partial                     develops with its suppliers (Sako, 1992; Lamming, 1993;
or anecdotal with a relatively poor supply of empirically                   Hines, 1994). In this paper we have examined a number
validated models explaining the scope and form of supply                    of subject areas we consider to be core to any supply
chain management, its costs and its benets.                                chain management literature survey. Below we set out
                                                                            this list, but note that it is both brief and non-exhaustive
                                                                            of the literature or subject areas associated with supply
3. Bodies of literature associated with supply chain                        chain management. The objective is to highlight how
management                                                                  di!erent subject literatures have contributed work in
                                                                            supply chain management from di!erent perspectives.
 The origins of the concept of supply chain manage-                           1. Purchasing and supply literature
ment are unclear, but its development was initially along                     2. Logistics and transportation literature
70                           S. Croom et al. / European Journal of Purchasing  Supply Management 6 (2000) 67}83

  3. Marketing literature                                                contention that organisational behaviour is conditioned
  4. Organisational behaviour, industrial organisation,                  and contextualised by its patterns of interaction with
     transaction cost economics and contract view litera-                other rms in its supply chain/network is a common and
     ture                                                                complementary eld of theoretical development for the
  5. Contingency theory                                                  supply chain management researcher.
  6. Institutional sociology                                               In an attempt to clarify the agenda and methodology
  7. System engineering literature                                       for future research we present a content overview of the
  8. Network literature                                                  existing literature under the antecedent headings identi-
  9. Best practices literature                                           ed above. Such a content analysis naturally will prove
10. Strategic management literature                                      problematic due to multiple perspectives surrounding
11. Economic development Literature                                      topics such as alliances, Just-in-time, Electronic
It should be noted that there is a partial overlapping                   Commerce, amongst many others. We have thus set out
among the subject areas we are going to discuss. In fact,                to provide an indicative delineation in Table 2, identify-
the same topic can be considered from di!erent perspect-                 ing the concerns within each of the six areas that we
ives in more than one subject area. Drawing on wider                     consider to relate to the eld of supply chain manage-
literature in the areas of network theory, industrial busi-              ment, those cases of duplication indicating that there
ness marketing and social organisational theory, Croom                   are multiple perspectives surrounding the problem or
(1995) and Croom and Batchelor (1997) note that the                      process:



Table 2
Principal component bodies of supply chain literature

Strategic management                                               Relationships/partnerships
Strategic Networks                                                 Relationships Development
Control in the supply chain                                        Supplier Development
Time-Based Strategy                                                Strategic Supplier Selection
Strategic Sourcing                                                 Vertical Disintegration
Vertical Disintegration                                            Partnership Sourcing
Make or Buy decisions                                              Supplier Involvement
Core Competencies focus                                            Supply/Distribution Base Integration
Supply Network Design                                              Supplier Assessment (ISO)
Strategic Alliances                                                Guest Engineering Concept
Strategic Supplier Segmentation                                    Design for Manufacture
World Class Manufacturing                                          Mergers Acquisitions, Joint Ventures
Strategic Supplier Selection                                       Strategic Alliances
Global Strategy                                                    Contract View, Trust, Commitment
Capability Development                                             Partnership Performances
Strategic Purchasing                                               Relationship Marketing

Logistics                                                          Best practices
Integration of materials and information #ows                      JIT, MRP, MRP II
JIT, MRP, Waste Removal, VMI                                       Continuous Improvement
Physical Distribution                                              Tiered Supplier Partnerships
Cross Docking                                                      Supplier Associations (kyoryoku kai)
Logistics Postponement                                             Leverage Learning Network
Capacity Planning                                                  Quick Response, Time Compression
Forecast Information Management                                    Process Mapping, Waste Removal
Distribution Channel Management                                    Physically e$cient Vs. Market Oriented Supply
Planning and Control of Materials Flow                             Chains

Marketing                                                          Organisational behaviour
Relationship Marketing                                             Communication
Internet Supply Chains                                             Human Resources Management
Customer Service Management                                        Employees' Relationships
E$cient Consumer Response                                          Organisational Structure
E$cient Replenishment                                              Power in relationships
After Sales Service                                                Organisational Culture
                                                                   Organisational Learning
                                                                   Technology Transfer
                                                                   Knowledge Transfer
S. Croom et al. / European Journal of Purchasing  Supply Management 6 (2000) 67}83                  71

4. Methodology * designing a taxonomy of                             ment, and so on) or on the basis of performances (cost,
the supply chain management literature                               time, quality, #exibility, service, etc.): see Cooper et al.
                                                                     (1997) for such a treatment. It is our contention that
   After discussing some denitions of supply chain man-             a two-dimensional approach to literature content analy-
agement and some important bodies of literature asso-                sis enables us to address both the level of analysis and the
ciated with this concept, the next step is to dene                  processes of supply chain management.
a framework for classifying and critically analysing the
large number of contributions on supply chain manage-                5.1. Dimension one * level of analysis
ment we have found. To achieve this we contest that it is
necessary to explore the underlying phenomena and pro-                  The literature we examined associated with supply
cesses embodied within these contrasting yet com-                    chain management concern di!erent levels within the
plementary bodies of literature in order to develop                  total network of operations (Harland, 1996). Therefore
a taxonomy encapsulating the evident processes and phe-              we propose that the rst dimension used for classifying
nomena of interest to supply chain researchers (see                  literature is the level of analysis of supply chain manage-
Glaser and Strauss, 1967). In order to develop the taxon-            ment. We have limited the study to only three levels:
omy, we used Procite , a software tool that supported us             1. dyadic level: which considers the single two party
in creating the database containing the bibliographical                  relationship between supplier and manufacturer or
sources we consulted. Citations were identied using                     manufacturer and distributor/retailer;
a number of methods. Firstly, through citation search in             2. chain level: which encompasses a set of dyadic rela-
existing conference, journal and working papers and doc-                 tionships including a supplier, a supplier's supplier,
toral theses. Secondly, using the abstracting and on-line                a customer and a customer's customer;
services ProQuest, Searchbank, Anbar and BIDS. Third-                3. network level: which concerns a network of operations
ly, through discussions with colleagues at Warwick Busi-                 (upstream/downstream or total/immediate).
ness School and the University of Padua. All the                     Our concern in this paper was to follow the external
publications stored in the database are retrievable by               chain denition supplied by Saunders (1995), and conse-
means of a set of codes (keywords) we created through                quently in this paper do not explore the internal supply
intensive analysis of 84 leading and cited papers.                   chain level of analysis.
The reference list to this paper contains all of the cita-
tions examined; we have also provided an on-line bibli-              5.2. Dimension two } element of exchange
ography of references at http://www.supply-chain.org.uk/
biblio.html, which is regularly up dated.                                                               
                                                                        Drawing on the work of Hakansson (1987), who con-
   The papers were coded according to two classication              siders networks as composed of actors, resources and
criteria:                                                            activities, our second dimension relates to the nature of
1. The content-oriented criterion, according to which the            exchange or transaction between actors in networks. The
    contributions have been classied on the basis of their          second dimension used to classify literature the element of
    content using the framework we have developed                    exchange, is about `whata is exchanged (material assets,
    which will be explained in next section;                         nancial assets, human resource assets, technological as-
2. The methodology-oriented criterion, based on the                  sets, information, and knowledge) and `howa relation-
    framework used by Ellram (1995) which classies re-              ships between actors are conducted and managed. As to
    searches as primarily descriptive or prescriptive and            `whata is exchanged, it is important to consider both the
    empirically or conceptually based.                               static aspects (e.g. which actor owns an asset and where it
This was very helpful not only in developing a literature            is located) and the dynamic aspects (e.g. materials, in-
review with a critical perspective, but also in assessing            formation, nancial, technology, and knowledge #ows
gaps in current theorising, methods and empirical nding             between actors).
in the eld of study analysed. The classication scheme is
now explained.                                                       5.3. Two dimensional content analysis matrix

                                                                        The matrix shown in Table 3 has been obtained by
5. Content-oriented criterion                                        combining the two dimensions we have highlighted and
                                                                     it will be used to summarise the location of publications
   In setting out our framework one of the main chal-                in terms of the level of analysis and of the element of the
lenges is how to address the many di!erent aspects of                exchange they consider. In general a single publication
networks and their analysis. For instance, one can clas-             can deal with more than one element of exchange or level
sify literature on the basis of the operational processes            of analysis. In this case it can be classied in more than
with which it deals (e.g. manufacturing planning and                 one cell in the matrix. Finally, it should be noted that the
control, design, accounting, human resource manage-                  keyword system of the database we have created allows
72                            S. Croom et al. / European Journal of Purchasing  Supply Management 6 (2000) 67}83

Table 3
Supply chain content matrix

Level of                               Element of the exchange considered
analysis

                                       Assets                    Information               Knowledge                Relationships

Dyadic     Suppl. Manuf.               Transaction cost          Information Technology Collaborative design        Outsourcing/subcontracting
                                       (specicity of assets)    support
                                       Transportation routes     Tools for analysis of   Guest engineer             Trust/Power/Commitment
                                       rationalisation           information #ow
                                       Exchange of technology    Interplant planning and HR development             Supplier development
                                                                 logistical integration
                                                                 (EDI)
                                       Redesign HR                                                                  Transaction cost approach
                                       organisational
                                       incentives
           Manuf. Distr.               Distribution channel      Information Technology Product teams               Logistic partnership (with
                                       redesign                  support                                            logistic services providers)
                                       Facilities location       Interplant planning and                            Trust/Power/Commitment
                                       (warehouses, etc.)        logistical integration
                                                                 (EDI)
                                       Transportation routes     Communication                                      Outsourcing/subcontracting
                                       rationalisation           processes
Chain      Suppl. * Manuf. * Distr.    Quick Response, ECR,    Industrial dynamic     Supply chain councils         Scenarios good for supply
                                       etc.                    approach                                             chain management
                                       Industrial dynamic      Information Technology                               Opportunism/Trust/Power/
                                       approach                support                                              commitment
                                       Reverse supply chain    Structured systems                                   Positioning in the chain
                                       management              analysis and design
                                                               method
                                       Total cost of ownership Modelling the                                        In#uence of product
                                                               information #ow                                      technology on supply chain
                                                                                                                    relationships
                                       Value system analysis     Communication
                                                                 processes
Network Up stream                      Supply network            Information Technology Suppliers meetings          Partnership sourcing
                                       sourcing                  support
                                       Transportation routes     Supply network                                     Lean supply
                                       rationalisation           communication
                                                                 processes
                                       Supply network            Interplant planning and                            Network sourcing
                                       structure                 logistical integration
                                                                 (EDI)
                                       Redesign HR                                                                  Supply base integration
                                       organisational
                                       incentives
                                                                                                                    Trust/Power/Commitment
           Down stream                 Transportation routes     Information Technology                             Logistic partnership (with
                                       rationalisation           support                                            logistic services providers)
                                       Distribution channel      Supply network                                     Trust/Power/Commitment/
                                       redesign                  communication                                      Opportunism
                                                                 processes
                                       Facilities location       Interplant planning and                            Outsourcing/subcontracting
                                       (warehouses, etc.)        logistical integration
                                                                 (EDI)
                                       Design for supply chain
                                       management
           Whole                       Business network        Information Technology                               Value system analysis
                                       redesign approach       support
                                       Value system analysis   Business network                                     Supply network
                                                               redesign approach                                    partnership
                                       Design for supply chain Supply network                                       Trust/Power/Commitment/
                                       management              communication                                        Opportunism
                                                               processes
                                       Industrial dynamic
                                       approach
S. Croom et al. / European Journal of Purchasing  Supply Management 6 (2000) 67}83                    73

us to classify literature also on the basis of processes and         retailers. Rather they should help them in developing
performance. In this paper our focus is not on applying              ideal systems spanning all functions and organisations
the content analysis to the literature, rather we are con-           throughout the entire supply chain (Handeld and
cerned here with introducing and explaining the analyti-             Nichols, 1999). A whole interplant planning and logisti-
cal matrix to assist in directing and locating future                cal integration throughout the supply chain requires cen-
research.                                                            tralised co-ordination of key data (order forecasts,
                                                                     inventory status at all sites, backlogs, production plans,
5.4. Explanation of the matrix                                       supplier delivery schedule, and pipeline inventory) from
                                                                     the di!erent entities, and permits to minimise inventories
   The rst element of exchange classied is assets. With            and to respond to #uctuation in demand in a timely and
respect to material assets, the literature is very rich in           e!ective manner. Moreover, if information is available at
studies on inventory and transportation management, in               any party in the chain, alignment problems can be e!ec-
part because these are the seminal subjects of logistics,            tively faced. These problems arise, for example, when
but probably also because cost and delivery time pres-               di!erent sites in the supply chain have operational goals
sures require that attention has to be paid to managing              that, if met, result in ine$ciencies for the overall chain, or
stocks and transportation modes. These subjects sum-                 inadequate denition of customer service and non-linked
marise both the static dimension of supply chain man-                information systems. On the other hand, not all organisa-
agement (where to position inventories along the supply              tions are available to share information, because they
chain, in which physical form, how much to stock at each             perceive information disclosure as a loss of power. This
point, how many tiers or warehouses to use, to eliminate             behaviour often determines a distortion of information
local inventory stocking points and to centralise invento-           #ow through the supply chain. Some authors (Berry et
ries, to relocate consolidation/de-consolidation points, to          al., 1994) have observed the ways in which information
add regional warehouses or to use warehouses for speci-              can become distorted as it is interpreted, processed and
c customers, etc.) as well as the dynamic ones (which               passed up and down supply chains (e.g. industrial dy-
form of shipment to use, whether to consolidate trans-               namics literature). While this analysis of literature has
portation routes and logistics service providers, to use             highlighted a lot of contributions in this eld at both the
faster modes of transportation like air freight, express             dyadic and chain level, there is a lower degree of coverage
delivery, etc.). On the other hand, few works consider               at the network level.
technological and nancial assets at a level of analysis                While the two prior elements (assets and information)
wider than dyadic level (but see Miles and Snow, 1984).              are both relatively well understood and widely con-
For instance, few companies include the accounts depart-             sidered by literature, the third element, knowledge neces-
ment as an integral part of the supply chain, while keep-            sary for supply chain management is not so clearly or
ing control of the cash situation within the supply chain            consistently presented. Handeld and Nichols (1999) cite
can all help to ensure that all the companies in it stay             time-base capabilities as a fundamental knowledge neces-
successful. As far as the human resource asset is con-               sary for supply chain management. Another important
cerned, an important issue is the request for redesigning            subject of research about knowledge for supply chain
organisational incentives systems (Lee and Billington,               management is the analysis of the links between indi-
1992).                                                               vidual competence, organisational competence, and net-
   The second element of exchange considered is informa-             work competence. While a very rich literature does exists
tion, both in the form of information #ows that permit               on the links between organisational competence and
quick inter-organisation payments between supply chain               corporate strategy, we have found only one work that
members, and in the form of information accumulated,                 highlights the links between organisational competence
coded, and stored in rm database structures. A huge                 and individual competence (Knight, 1998), and none re-
literature does exist concerning developments in in-                 lating to the links between individual, organisational and
formation technology that have provided new oppor-                   competence required for good supply chain management.
tunities through electronic commerce, where transactions             The links between the competence of individuals and
are completed through a variety of electronic media,                 organisation performance and between the competence
including electronic data interchange (EDI), electronic              of organisations and network performance is an area of
fund transfer (EFT), bar codes, point of sale systems                importance (Cox, 1995), but one that is not particularly
(POS), fax, automated voice mail, CD-ROM catalogues,                 well understood.
and a variety of others (Croom, 1999). These issues are                 Finally, the relationships between the actors in the
dealt with not only at a dyadic level: information tech-             network are perhaps the most important element of the
nologies are supply chain `enablersa in that they can help           exchange considered. Without a foundation of e!ective
managers in developing information systems not visualis-             supply chain organisational relationships, any e!ort to
ing information as a set of repetitive transaction between           manage the #ow of information or materials across the
entities such as buyers and suppliers, or distributors and           supply chain is likely to be unsuccessful (Handeld and
74                       S. Croom et al. / European Journal of Purchasing  Supply Management 6 (2000) 67}83

Nichols, 1999). Relationships have been considered by                      accord perceive itself as ultimately dependent upon
literature both at the level of the market (macro) and at                  end-user demand.
level of the single organisations (micro). From a `macroa
point of view the arguments for supply chain manage-
ment begin with the rm theory of Coase (1937) and the               6. Methodology-oriented criterion
transactional economics work of Williamson (1975),
sometimes addressing the inter-organisational relation-                 In the move towards developing theory in supply chain
ships concepts of writers such as Van de Ven et al. (1975),          management we have set about establishing a framework
which led theorists to identify the concepts of `networksa           for literature analysis that categorises according to two
as opposed to supply chains (Lamming, 1996). In this                 epistemological dimensions * from theoretical to em-
perspective supply chain management is viewed as an                  pirical, and prescriptive to descriptive. These dimensions
alternative to di!erent types of relationships such as               are not particularly radical or novel, representing the
integrated hierarchy and pure market. Ellram (1991) ob-              form of literature analysis with which many researchers
served that vertical integration could be viewed as an               are familiar (Gill and Johnson, 1991). The rst distinction
alternative to supply chain management, in that it at-               is made between theoretical works which set out to
tempts to manage control channel e$ciency through                    provide explanations of cause and e!ect, dene underly-
ownership. On the contrary, obligational contracting can             ing laws, or propose analytical concepts and empirical
be viewed as one form of supply chain management, in                 work which focuses on reporting practice. The second
that attempts to link parts of the channel through formal            distinction we make is between prescriptive and descrip-
agreement. In her opinion, situations where supply chain             tive work, highlighting the emphasis of the work on
management techniques are likely to be most appropri-                either proposing normative models or summarising cur-
ate are short-term contract, long-term contract, and joint           rent practises. The concern here has been to identify the
venture and equity/interest contract.                                theoretical foundations of supply chain management in
   On the other hand, from the micro' perspective, an               terms of its antecedents, but more importantly in terms of
increasing number of organisations are nding it prot-              the development of an supply chain management theory,
able to adopt strategies that require the development of             to identify and analyse the development of research into
closer partnership' relationships with their major sup-             the management of supply chains.
pliers. This is leading to an attitudinal shift in behaviour            In our analysis we found that the literature is domin-
towards suppliers that Lamming (1993) dened as lean                 ated by descriptive empirical studies. Little in the way of
supply. Other important variables in#uencing relation-               theoretical work has been developed. However, where
ships between the actors in the network are:                         theoretical works have been identied, they are largely
E The sourcing strategy (sole sourcing, single sourcing,             concerned with the dynamics of inventory systems (ma-
   dual sourcing, multi-sourcing, partnering sourcing,               terials #ows and stocks). In Fig. 1 we provide an overview
   etc.).                                                            of our original classication returns (in percentage terms)
E The attitude and commitment to collaborative im-                   within each of the four quadrants.
   provement programmes.
E The positioning of the focal rm within the total net-
   work.                                                             7. Conclusion * implications for the development
E The extent of dependence on the network measured as                of supply chain management theory
   the proportion of a supplier's business which is dedi-
   cated to the supply network in question (the relative               One of the most signicant ndings from our literature
   importance of the customer to the supplier's order                analysis has been the relative lack of theoretical work in
   book and second the relative importance of the sup-
   plier's supplies to the customer's purchased material).
  EE The longevity of the relationships (the past behav-
     iour, opportunism and the trust in suppliers).
  EE The technological or process links (the supplier
     holds or owns the tools and dies needed to make
     his customer's product, existence of electronic links,
     etc).
  EE The existence of legal ties (contracts, shared patents,
     etc.).
  EE The degree of power and in#uence of each party.
  EE The length and complexity of the chain: the greater
     the distance (in number of stages) from the end-                Fig. 1. Framework for classifying literature according to the Methodo-
     customer, the less an organisation will of its own              logy oriented criterion.
S. Croom et al. / European Journal of Purchasing  Supply Management 6 (2000) 67}83                               75

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3 supply chain management-a analytical framework for critical literature review

  • 1. European Journal of Purchasing & Supply Management 6 (2000) 67}83 Supply chain management: an analytical framework for critical literature review Simon Croom *, Pietro Romano , Mihalis Giannakis Warwick Business School, University of Warwick, Coventry CV4 7AL, UK Department of Management and Engineering, University of Padua, Vicenza, Italy Abstract There can be little dispute that supply chain management is an area of importance in the eld of management research, yet there have been few literature reviews on this topic (Bechtel and Mulumudi, 1996, Proceedings of the 1996 NAPM Annual Academic Conference; Harland, 1996, British Journal of Management 7 (special issue), 63}80; Cooper et al., 1997). This paper sets out not to review the supply chain literature per se, but rather to contribute to a critical theory debate through the presentation and use of a framework for the categorisation of literature linked to supply chain management. The study is based on the analysis of a large number of publications on supply chain management (books, journal articles, and conference papers) using a Procite database from which the literature has been classied according to two criteria: a content- and a methodology-oriented criterion. 2000 Elsevier Science Ltd. All rights reserved. Keywords: Supply chain management; Supply networks; Buyer}supplier relationships 1. Introduction key, 1998). What we set out to establish in this paper is in fact the general problem domain of supply chain manage- This paper is a thought paper' and arose from our ment, thereby, we hope, contributing to the development discussions about the nature of the academic study of of a discipline in supply chain management. Traneld supply chain management, a conversation that has in- and Starkey also note the underlying `soft, applied, di- deed been on going for a number of years (see Croom and vergent and rurala nature of management research, and Saunders, 1995). Our concern was with the nature of further argue that there is a real need in any eld of social research in supply chain management, and more speci- research to identify the cognitive components of the cally with exactly what would constitute the domain of subject (Traneld and Starkey, 1998). Their paper has supply chain management as a management discipline. been instrumental in our approach to the challenge of From these discussions this paper developed in order to undertaking a critical literature review of the eld of present a basis for our debate and development around supply chain management, and this paper's focus on the eld of supply chain management by attempting to mapping and classifying the area has been motivated by consolidate current learning, identify possible gaps, and their claim that `2a key question for any applied eld thereby pose possible future directions for development. concerns the strategic approach taken to its mappinga (p. Our contention that supply chain management should 349). begin to be seen as a discipline in much the same way as Supply chain management and other similar terms, marketing (Malhotra, 1999) has been seen as contentious, such as network sourcing, supply pipeline management, not least by early reviewers of the paper, yet we stand by value chain management, and value stream management this claim, citing Long and Dowells (1989) argument that have become subjects of increasing interest in recent `2disciplines are distinguished by the general (disci- years, to academics, consultants and business manage- pline) problem they addressa (cited in Traneld and Star- ment (Christopher, 1992; Hines, 1994; Lamming, 1996; Saunders, 1995, 1998). It is recognised in some parts of the literature that the supply chain should be seen as * Corresponding author. Tel.: #1-203-528222; fax: #1-203-404175. the central unit of competitive analysis (Macbeth and 0969-7012/00/$ - see front matter 2000 Elsevier Science Ltd. All rights reserved. PII: S 0 9 6 9 - 7 0 1 2 ( 9 9 ) 0 0 0 3 0 - 1
  • 2. 68 S. Croom et al. / European Journal of Purchasing Supply Management 6 (2000) 67}83 Ferguson, 1994; Cox, 1997). Companies will not seek to E to describe and evaluate the methodologies used in achieve cost reductions or prot improvement at the supply chain management literature. expense of their supply chain partners, but rather seek to The paper is organised in ve sections. In Section 1 some make the supply chain as a whole more competitive. In denitions of supply chain management are examined, short, the contention that it is supply chains, and not underlining di!erences and common aspects, in order to single rms, that compete is a central tenet in the eld of better trace the boundaries of the concept and to high- supply chain management (Christopher, 1992; Macbeth light the di$culties of its denition. One of the reasons and Ferguson, 1994). for the lack of a universal denition of supply chain Supply chain management has received attention since management is the multidisciplinary origin and evolu- the early 1980s, yet conceptually the management of tion of the concept. Section 2 considers the bodies of supply chains is not particularly well-understood, and literature associated with supply chain management and many authors have highlighted the necessity of clear discusses the di!erent perspectives adopted by various denitional constructs and conceptual frameworks on authors. In Section 3 we explain the framework and the supply chain management (Saunders, 1995, 1998; New, methodology used for classifying the literature analysed 1995; Cooper et al., 1997; Babbar and Prasad, 1998). and we present the results of literature review. Section 4 Saunders (1995) warns that pursuit of a universal deni- presents a summary and some conclusions we can draw tion may `lead to unnecessary frustration and con#icta, from the work in terms of moving towards a disciplinary and also highlights the fragmented nature of the eld of approach to supply chain management. supply chain management, drawing as it does on various antecedents including industrial economics, systems dy- namics, marketing, purchasing and inter-organisational 2. The supply chain management landscape behaviour. The scientic development of a coherent sup- ply chain management discipline requires that advance- In providing a topology of the supply chain landscape ments be made in the development of theoretical models we support New (1995) and Saunders (1995) contention to inform our understanding of supply chain phenomena. that within the supply chain management literature there As an illustration, the application of Forrester's (1961) is a confusing profusion of overlapping terminology and industrial dynamics model applied to supply chains (the meanings. As a consequence, in the literature many labels Forrester E!ect') exemplies such a model. Its value lies can be found referring to supply chain and to practices in the ability to aid understanding of the actions of for supply chain management, including: integrated pur- materials #ows across a chain, and has provided a basis chasing strategy (Burt, 1984), supplier integration (Dyer for further advancement of understanding supply chain et al., 1998), buyer}supplier partnership (Lamming, dynamics (for example, see Sterman, 1989; Towill, 1992; 1993), supply base management, strategic supplier allian- Van Ackere et al., 1993; Lee et al., 1997). Cooper et al. ces (Lewis, 1995), supply chain synchronisation (Tan et (1997) support this view, pointing to the fact that whilst al., 1998), network supply chain (Nassimbeni, 1998), supply chain management as a concept is a recent devel- value-added chain (Lee and Billington, 1992), lean chain opment, much of the literature is predicated on the ad- approach (New and Ramsay, 1995), supply pipeline man- option and extension of older, established theoretical agement (Farmer and van Amstel, 1990), supply network concepts. (Nishiguchi, 1994), and value stream (Jones, 1995). As In this paper our concern is not so much with advanc- a rst step, we set out in Table 1 to highlight a sample of ing theory per se, but in providing a taxonomy with denitions associated with the concept of supply chain which to map and evaluate supply chain research. In the management found in the literature analysed. This table process, it is our contention that we also provide a topol- is not intended to provide a comprehensive review of ogy of the eld of supply chain management, which may supply chain denitions (see, for example, Cooper et al., provide a fruitful means of delineating or dening the 1997), rather the purpose here is to highlight some of the subject domain. This is not necessarily a novel idea: contrasting approaches to supply chain management Lamming (1993), for example, provides a map of anteced- existing in the literature. ent literature for his development of the Lean Supply From these selected denitions we are able to partially Model, which again supports our claim that there is conrm Saunders (1995) statement that most denitions a need for a topological approach to the development of of supply chain management share at least one thing in supply chain theory. The paper presents the results of common with each other: `2they focus on the external a literature survey in the eld of supply chain manage- environment of an organisation, with the boundaries of ment. the latter dened conventionally in terms of an entity The main purposes of the survey are: identied legally as a company or some other form of E to look at some major issues in supply chain manage- business unit2a As such denitions are based on meta- ment literature and to present a framework for classi- phors (chains, pipelines, etc.) or `ideal typesa rather than cation and analysis; `objective entitiesa, he concludes that `2attempts to
  • 3. S. Croom et al. / European Journal of Purchasing Supply Management 6 (2000) 67}83 69 Table 1 A sample of denitions of supply chain management Authors Denition Tan et al. (1998) Supply chain management encompasses materials/supply management from the supply of basic raw materials to nal product (and possible recycling and re-use). Supply chain management focuses on how rms utilise their suppliers' processes, technology and capability to enhance competitive advantage. It is a management philosophy that extends traditional intra-enterprise activities by bringing trading partners together with the common goal of optimisation and e$ciency. Berry et al. (1994) Supply chain management aims at building trust, exchanging information on market needs, developing new products, and reducing the supplier base to a particular OEM (original equipment manufacturer) so as to release management resources for developing meaningful, long term relationship. Jones and Riley (1985) An integrative approach to dealing with the planning and control of the materials #ow from suppliers to end-users. Saunders (1995) External Chain is the total chain of exchange from original source of raw material, through the various rms involved in extracting and processing raw materials, manufacturing, assembling, distributing and retailing to ultimate end customers. Ellram (1991) A network of rms interacting to deliver product or service to the end customer, linking #ows from raw material supply to nal delivery. Christopher (1992) Network of organisations that are involved, through upstream and downstream linkages, in the di!erent processes and activities that produce value in the form of products and services in the hands of the ultimate consumer. Lee and Billington (1992) Networks of manufacturing and distribution sites that procure raw materials, transform them into intermediate and nished products, and distribute the nished products to customers. Kopczak (1997) The set of entities, including suppliers, logistics services providers, manufacturers, distributors and resellers, through which materials, products and information #ow. Lee and Ng (1997) A network of entities that starts with the suppliers' supplier and ends with the customers' custom the production and delivery of goods and services. pursue universal denitions may lead to unnecessary the lines of physical distribution and transport, using the frustration and con#icta. However, in a number of man- techniques of industrial dynamics, derived from the work agement elds the study of supply chains concentrates on of Forrester (1961). Another antecedent can be found in internal supply chains (Harland, 1996), notably the busi- the Total Cost approach to distribution and logistics ness re-engineering (Lee and Dale, 1998) and operations (Heckert and Miner, 1940; Lewis, 1956). Both these ap- management literature (Slack et al., 1998) proaches show that focusing on a single element in the The lack of a universal denition of supply chain chain cannot assure the e!ectiveness of the whole system. management is in part due to the way the concept of The term supply chain management has not been used supply chain has been developed. In fact, as it will be only with regard to the logistics activities and the planning explained in the next section, the concept of supply chain and control of materials and information #ows internally has been considered from di!erent points of view in di!er- within a company or externally between companies. Some ent bodies of literature. Such a multidisciplinary origin authors have used it to describe strategic, inter-organisa- and evolution is re#ected in the lack of robust conceptual tion issues (Cox, 1997), others to discuss an alternative frameworks for the development of theory on supply chain organisational form to vertical integration (Thorelli, 1986), management. As a consequence the schemes of inter- others to identify and describe the relationship a company pretation of supply chain management are mostly partial develops with its suppliers (Sako, 1992; Lamming, 1993; or anecdotal with a relatively poor supply of empirically Hines, 1994). In this paper we have examined a number validated models explaining the scope and form of supply of subject areas we consider to be core to any supply chain management, its costs and its benets. chain management literature survey. Below we set out this list, but note that it is both brief and non-exhaustive of the literature or subject areas associated with supply 3. Bodies of literature associated with supply chain chain management. The objective is to highlight how management di!erent subject literatures have contributed work in supply chain management from di!erent perspectives. The origins of the concept of supply chain manage- 1. Purchasing and supply literature ment are unclear, but its development was initially along 2. Logistics and transportation literature
  • 4. 70 S. Croom et al. / European Journal of Purchasing Supply Management 6 (2000) 67}83 3. Marketing literature contention that organisational behaviour is conditioned 4. Organisational behaviour, industrial organisation, and contextualised by its patterns of interaction with transaction cost economics and contract view litera- other rms in its supply chain/network is a common and ture complementary eld of theoretical development for the 5. Contingency theory supply chain management researcher. 6. Institutional sociology In an attempt to clarify the agenda and methodology 7. System engineering literature for future research we present a content overview of the 8. Network literature existing literature under the antecedent headings identi- 9. Best practices literature ed above. Such a content analysis naturally will prove 10. Strategic management literature problematic due to multiple perspectives surrounding 11. Economic development Literature topics such as alliances, Just-in-time, Electronic It should be noted that there is a partial overlapping Commerce, amongst many others. We have thus set out among the subject areas we are going to discuss. In fact, to provide an indicative delineation in Table 2, identify- the same topic can be considered from di!erent perspect- ing the concerns within each of the six areas that we ives in more than one subject area. Drawing on wider consider to relate to the eld of supply chain manage- literature in the areas of network theory, industrial busi- ment, those cases of duplication indicating that there ness marketing and social organisational theory, Croom are multiple perspectives surrounding the problem or (1995) and Croom and Batchelor (1997) note that the process: Table 2 Principal component bodies of supply chain literature Strategic management Relationships/partnerships Strategic Networks Relationships Development Control in the supply chain Supplier Development Time-Based Strategy Strategic Supplier Selection Strategic Sourcing Vertical Disintegration Vertical Disintegration Partnership Sourcing Make or Buy decisions Supplier Involvement Core Competencies focus Supply/Distribution Base Integration Supply Network Design Supplier Assessment (ISO) Strategic Alliances Guest Engineering Concept Strategic Supplier Segmentation Design for Manufacture World Class Manufacturing Mergers Acquisitions, Joint Ventures Strategic Supplier Selection Strategic Alliances Global Strategy Contract View, Trust, Commitment Capability Development Partnership Performances Strategic Purchasing Relationship Marketing Logistics Best practices Integration of materials and information #ows JIT, MRP, MRP II JIT, MRP, Waste Removal, VMI Continuous Improvement Physical Distribution Tiered Supplier Partnerships Cross Docking Supplier Associations (kyoryoku kai) Logistics Postponement Leverage Learning Network Capacity Planning Quick Response, Time Compression Forecast Information Management Process Mapping, Waste Removal Distribution Channel Management Physically e$cient Vs. Market Oriented Supply Planning and Control of Materials Flow Chains Marketing Organisational behaviour Relationship Marketing Communication Internet Supply Chains Human Resources Management Customer Service Management Employees' Relationships E$cient Consumer Response Organisational Structure E$cient Replenishment Power in relationships After Sales Service Organisational Culture Organisational Learning Technology Transfer Knowledge Transfer
  • 5. S. Croom et al. / European Journal of Purchasing Supply Management 6 (2000) 67}83 71 4. Methodology * designing a taxonomy of ment, and so on) or on the basis of performances (cost, the supply chain management literature time, quality, #exibility, service, etc.): see Cooper et al. (1997) for such a treatment. It is our contention that After discussing some denitions of supply chain man- a two-dimensional approach to literature content analy- agement and some important bodies of literature asso- sis enables us to address both the level of analysis and the ciated with this concept, the next step is to dene processes of supply chain management. a framework for classifying and critically analysing the large number of contributions on supply chain manage- 5.1. Dimension one * level of analysis ment we have found. To achieve this we contest that it is necessary to explore the underlying phenomena and pro- The literature we examined associated with supply cesses embodied within these contrasting yet com- chain management concern di!erent levels within the plementary bodies of literature in order to develop total network of operations (Harland, 1996). Therefore a taxonomy encapsulating the evident processes and phe- we propose that the rst dimension used for classifying nomena of interest to supply chain researchers (see literature is the level of analysis of supply chain manage- Glaser and Strauss, 1967). In order to develop the taxon- ment. We have limited the study to only three levels: omy, we used Procite , a software tool that supported us 1. dyadic level: which considers the single two party in creating the database containing the bibliographical relationship between supplier and manufacturer or sources we consulted. Citations were identied using manufacturer and distributor/retailer; a number of methods. Firstly, through citation search in 2. chain level: which encompasses a set of dyadic rela- existing conference, journal and working papers and doc- tionships including a supplier, a supplier's supplier, toral theses. Secondly, using the abstracting and on-line a customer and a customer's customer; services ProQuest, Searchbank, Anbar and BIDS. Third- 3. network level: which concerns a network of operations ly, through discussions with colleagues at Warwick Busi- (upstream/downstream or total/immediate). ness School and the University of Padua. All the Our concern in this paper was to follow the external publications stored in the database are retrievable by chain denition supplied by Saunders (1995), and conse- means of a set of codes (keywords) we created through quently in this paper do not explore the internal supply intensive analysis of 84 leading and cited papers. chain level of analysis. The reference list to this paper contains all of the cita- tions examined; we have also provided an on-line bibli- 5.2. Dimension two } element of exchange ography of references at http://www.supply-chain.org.uk/ biblio.html, which is regularly up dated. Drawing on the work of Hakansson (1987), who con- The papers were coded according to two classication siders networks as composed of actors, resources and criteria: activities, our second dimension relates to the nature of 1. The content-oriented criterion, according to which the exchange or transaction between actors in networks. The contributions have been classied on the basis of their second dimension used to classify literature the element of content using the framework we have developed exchange, is about `whata is exchanged (material assets, which will be explained in next section; nancial assets, human resource assets, technological as- 2. The methodology-oriented criterion, based on the sets, information, and knowledge) and `howa relation- framework used by Ellram (1995) which classies re- ships between actors are conducted and managed. As to searches as primarily descriptive or prescriptive and `whata is exchanged, it is important to consider both the empirically or conceptually based. static aspects (e.g. which actor owns an asset and where it This was very helpful not only in developing a literature is located) and the dynamic aspects (e.g. materials, in- review with a critical perspective, but also in assessing formation, nancial, technology, and knowledge #ows gaps in current theorising, methods and empirical nding between actors). in the eld of study analysed. The classication scheme is now explained. 5.3. Two dimensional content analysis matrix The matrix shown in Table 3 has been obtained by 5. Content-oriented criterion combining the two dimensions we have highlighted and it will be used to summarise the location of publications In setting out our framework one of the main chal- in terms of the level of analysis and of the element of the lenges is how to address the many di!erent aspects of exchange they consider. In general a single publication networks and their analysis. For instance, one can clas- can deal with more than one element of exchange or level sify literature on the basis of the operational processes of analysis. In this case it can be classied in more than with which it deals (e.g. manufacturing planning and one cell in the matrix. Finally, it should be noted that the control, design, accounting, human resource manage- keyword system of the database we have created allows
  • 6. 72 S. Croom et al. / European Journal of Purchasing Supply Management 6 (2000) 67}83 Table 3 Supply chain content matrix Level of Element of the exchange considered analysis Assets Information Knowledge Relationships Dyadic Suppl. Manuf. Transaction cost Information Technology Collaborative design Outsourcing/subcontracting (specicity of assets) support Transportation routes Tools for analysis of Guest engineer Trust/Power/Commitment rationalisation information #ow Exchange of technology Interplant planning and HR development Supplier development logistical integration (EDI) Redesign HR Transaction cost approach organisational incentives Manuf. Distr. Distribution channel Information Technology Product teams Logistic partnership (with redesign support logistic services providers) Facilities location Interplant planning and Trust/Power/Commitment (warehouses, etc.) logistical integration (EDI) Transportation routes Communication Outsourcing/subcontracting rationalisation processes Chain Suppl. * Manuf. * Distr. Quick Response, ECR, Industrial dynamic Supply chain councils Scenarios good for supply etc. approach chain management Industrial dynamic Information Technology Opportunism/Trust/Power/ approach support commitment Reverse supply chain Structured systems Positioning in the chain management analysis and design method Total cost of ownership Modelling the In#uence of product information #ow technology on supply chain relationships Value system analysis Communication processes Network Up stream Supply network Information Technology Suppliers meetings Partnership sourcing sourcing support Transportation routes Supply network Lean supply rationalisation communication processes Supply network Interplant planning and Network sourcing structure logistical integration (EDI) Redesign HR Supply base integration organisational incentives Trust/Power/Commitment Down stream Transportation routes Information Technology Logistic partnership (with rationalisation support logistic services providers) Distribution channel Supply network Trust/Power/Commitment/ redesign communication Opportunism processes Facilities location Interplant planning and Outsourcing/subcontracting (warehouses, etc.) logistical integration (EDI) Design for supply chain management Whole Business network Information Technology Value system analysis redesign approach support Value system analysis Business network Supply network redesign approach partnership Design for supply chain Supply network Trust/Power/Commitment/ management communication Opportunism processes Industrial dynamic approach
  • 7. S. Croom et al. / European Journal of Purchasing Supply Management 6 (2000) 67}83 73 us to classify literature also on the basis of processes and retailers. Rather they should help them in developing performance. In this paper our focus is not on applying ideal systems spanning all functions and organisations the content analysis to the literature, rather we are con- throughout the entire supply chain (Handeld and cerned here with introducing and explaining the analyti- Nichols, 1999). A whole interplant planning and logisti- cal matrix to assist in directing and locating future cal integration throughout the supply chain requires cen- research. tralised co-ordination of key data (order forecasts, inventory status at all sites, backlogs, production plans, 5.4. Explanation of the matrix supplier delivery schedule, and pipeline inventory) from the di!erent entities, and permits to minimise inventories The rst element of exchange classied is assets. With and to respond to #uctuation in demand in a timely and respect to material assets, the literature is very rich in e!ective manner. Moreover, if information is available at studies on inventory and transportation management, in any party in the chain, alignment problems can be e!ec- part because these are the seminal subjects of logistics, tively faced. These problems arise, for example, when but probably also because cost and delivery time pres- di!erent sites in the supply chain have operational goals sures require that attention has to be paid to managing that, if met, result in ine$ciencies for the overall chain, or stocks and transportation modes. These subjects sum- inadequate denition of customer service and non-linked marise both the static dimension of supply chain man- information systems. On the other hand, not all organisa- agement (where to position inventories along the supply tions are available to share information, because they chain, in which physical form, how much to stock at each perceive information disclosure as a loss of power. This point, how many tiers or warehouses to use, to eliminate behaviour often determines a distortion of information local inventory stocking points and to centralise invento- #ow through the supply chain. Some authors (Berry et ries, to relocate consolidation/de-consolidation points, to al., 1994) have observed the ways in which information add regional warehouses or to use warehouses for speci- can become distorted as it is interpreted, processed and c customers, etc.) as well as the dynamic ones (which passed up and down supply chains (e.g. industrial dy- form of shipment to use, whether to consolidate trans- namics literature). While this analysis of literature has portation routes and logistics service providers, to use highlighted a lot of contributions in this eld at both the faster modes of transportation like air freight, express dyadic and chain level, there is a lower degree of coverage delivery, etc.). On the other hand, few works consider at the network level. technological and nancial assets at a level of analysis While the two prior elements (assets and information) wider than dyadic level (but see Miles and Snow, 1984). are both relatively well understood and widely con- For instance, few companies include the accounts depart- sidered by literature, the third element, knowledge neces- ment as an integral part of the supply chain, while keep- sary for supply chain management is not so clearly or ing control of the cash situation within the supply chain consistently presented. Handeld and Nichols (1999) cite can all help to ensure that all the companies in it stay time-base capabilities as a fundamental knowledge neces- successful. As far as the human resource asset is con- sary for supply chain management. Another important cerned, an important issue is the request for redesigning subject of research about knowledge for supply chain organisational incentives systems (Lee and Billington, management is the analysis of the links between indi- 1992). vidual competence, organisational competence, and net- The second element of exchange considered is informa- work competence. While a very rich literature does exists tion, both in the form of information #ows that permit on the links between organisational competence and quick inter-organisation payments between supply chain corporate strategy, we have found only one work that members, and in the form of information accumulated, highlights the links between organisational competence coded, and stored in rm database structures. A huge and individual competence (Knight, 1998), and none re- literature does exist concerning developments in in- lating to the links between individual, organisational and formation technology that have provided new oppor- competence required for good supply chain management. tunities through electronic commerce, where transactions The links between the competence of individuals and are completed through a variety of electronic media, organisation performance and between the competence including electronic data interchange (EDI), electronic of organisations and network performance is an area of fund transfer (EFT), bar codes, point of sale systems importance (Cox, 1995), but one that is not particularly (POS), fax, automated voice mail, CD-ROM catalogues, well understood. and a variety of others (Croom, 1999). These issues are Finally, the relationships between the actors in the dealt with not only at a dyadic level: information tech- network are perhaps the most important element of the nologies are supply chain `enablersa in that they can help exchange considered. Without a foundation of e!ective managers in developing information systems not visualis- supply chain organisational relationships, any e!ort to ing information as a set of repetitive transaction between manage the #ow of information or materials across the entities such as buyers and suppliers, or distributors and supply chain is likely to be unsuccessful (Handeld and
  • 8. 74 S. Croom et al. / European Journal of Purchasing Supply Management 6 (2000) 67}83 Nichols, 1999). Relationships have been considered by accord perceive itself as ultimately dependent upon literature both at the level of the market (macro) and at end-user demand. level of the single organisations (micro). From a `macroa point of view the arguments for supply chain manage- ment begin with the rm theory of Coase (1937) and the 6. Methodology-oriented criterion transactional economics work of Williamson (1975), sometimes addressing the inter-organisational relation- In the move towards developing theory in supply chain ships concepts of writers such as Van de Ven et al. (1975), management we have set about establishing a framework which led theorists to identify the concepts of `networksa for literature analysis that categorises according to two as opposed to supply chains (Lamming, 1996). In this epistemological dimensions * from theoretical to em- perspective supply chain management is viewed as an pirical, and prescriptive to descriptive. These dimensions alternative to di!erent types of relationships such as are not particularly radical or novel, representing the integrated hierarchy and pure market. Ellram (1991) ob- form of literature analysis with which many researchers served that vertical integration could be viewed as an are familiar (Gill and Johnson, 1991). The rst distinction alternative to supply chain management, in that it at- is made between theoretical works which set out to tempts to manage control channel e$ciency through provide explanations of cause and e!ect, dene underly- ownership. On the contrary, obligational contracting can ing laws, or propose analytical concepts and empirical be viewed as one form of supply chain management, in work which focuses on reporting practice. The second that attempts to link parts of the channel through formal distinction we make is between prescriptive and descrip- agreement. In her opinion, situations where supply chain tive work, highlighting the emphasis of the work on management techniques are likely to be most appropri- either proposing normative models or summarising cur- ate are short-term contract, long-term contract, and joint rent practises. The concern here has been to identify the venture and equity/interest contract. theoretical foundations of supply chain management in On the other hand, from the micro' perspective, an terms of its antecedents, but more importantly in terms of increasing number of organisations are nding it prot- the development of an supply chain management theory, able to adopt strategies that require the development of to identify and analyse the development of research into closer partnership' relationships with their major sup- the management of supply chains. pliers. This is leading to an attitudinal shift in behaviour In our analysis we found that the literature is domin- towards suppliers that Lamming (1993) dened as lean ated by descriptive empirical studies. Little in the way of supply. Other important variables in#uencing relation- theoretical work has been developed. However, where ships between the actors in the network are: theoretical works have been identied, they are largely E The sourcing strategy (sole sourcing, single sourcing, concerned with the dynamics of inventory systems (ma- dual sourcing, multi-sourcing, partnering sourcing, terials #ows and stocks). In Fig. 1 we provide an overview etc.). of our original classication returns (in percentage terms) E The attitude and commitment to collaborative im- within each of the four quadrants. provement programmes. E The positioning of the focal rm within the total net- work. 7. Conclusion * implications for the development E The extent of dependence on the network measured as of supply chain management theory the proportion of a supplier's business which is dedi- cated to the supply network in question (the relative One of the most signicant ndings from our literature importance of the customer to the supplier's order analysis has been the relative lack of theoretical work in book and second the relative importance of the sup- plier's supplies to the customer's purchased material). EE The longevity of the relationships (the past behav- iour, opportunism and the trust in suppliers). EE The technological or process links (the supplier holds or owns the tools and dies needed to make his customer's product, existence of electronic links, etc). EE The existence of legal ties (contracts, shared patents, etc.). EE The degree of power and in#uence of each party. EE The length and complexity of the chain: the greater the distance (in number of stages) from the end- Fig. 1. Framework for classifying literature according to the Methodo- customer, the less an organisation will of its own logy oriented criterion.
  • 9. S. Croom et al. / European Journal of Purchasing Supply Management 6 (2000) 67}83 75 the eld when compared to empirical based studies. Our References concern with the nding that the literature is primarily empirical-descriptive is that any development of a cog- Babbar, S., Prasad, S., 1998. International purchasing, inventory man- nate supply chain management discipline requires more agement and logistics research: an assessment and agenda. Interna- rigorous and structured research in the topic. We would tional Journal of Operations and Production Management 18 (1), argue that theoretical development is critical to the es- 6}36. tablishment and development of supply chain manage- Berry, D., Towill, D.R., Wadsley, N., 1994. Supply chain management ment study. However, it is not our contention that in the electronics product industry. International Journal of Phys- ical Distribution Logistics Management 24 (10), 20}32. empirical studies are valueless. 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