1) The document discusses Business & Decision's engagement with the European Code of Conduct for eco-responsible Data Centers. 2) It describes Business & Decision's new green datacenter which uses innovative solutions like free cooling, green hardware, and optimal heat management to achieve high energy efficiency with a low carbon footprint. 3) The document advocates adopting the Code of Conduct's best practices and performance metrics to continuously improve energy efficiency and quality of service, while also raising customer awareness of eco-efficiency commitments through initiatives like GreenEthiquette.

1. Engaging the European Code of Conduct for eco-
responsible Data Centers
Gerald Dulac (Fondateur, Eolas/Business & Decision ) &
Jean-Michel Franco (Directeur des solutions, Business & Decision)
• Green IT@Business&Decision : a short history
• Engaging the COC : the why and the how ; lessons learned
• Engaging our eco-system into better efficiency. Our initiatives.
European Code of conduct
For Data Centers

2. Context : Roll out of a New « Green » Datacenter
Growth of activity is
pushing the current • 2 data center including one Co-located
infrastructures to • Power efficiency (electricity, cooling…) as the breakthrough to face this growth
their limits
A new facility has to
be built, based on • Critical Adaptive Eco Hosting
the following • Best practices repository (ITIL…)
principles
• Recycling of industry building: minimal ecological footprint to design the building
Fully committed to
• Designed for holistical eco-efficiency : small usage of water (limitation of volumes ,
sustainability usage of water table), low energy consumption (free-cooling, green hardware,…)
principles • Commit to Green IT best practices and standards
Based in a region • Green energy (hydraulic)
(Grenoble) with • Or energy with minimal carbon footprint (nuclear)
strong eco strength
• Water cooling for maximum ratio between heat consumed/wasted
A full set of • Optimal management of heat
innovative solutions • A unique tool to integrate the energy efficiency into the SLA’s (Scada)
for green IT • Hardware (servers, cooling, electricity) sourced with regards to energy efficiency
• Total transparency around energy consumption

3. Our approach : low carbon footprint, high efficiency and SLA
Datacenter : The connected energy box
Use energy with low Fair resilience
Produce green energy Reuse energy (essais
carbon footprint principles(reliability ,
(solar) groupes, cooling)
( hydraulic) avaibility, recovery)
Datacenter As A Service
Use resource only when needed : cooling, electric distribution,
Minimize resource energy consumption: free cooling
low voltage
SCADA
Infrastructure As A Service :
Volume servers with low energy Optimize IT throughput : virtualization, Use the right resource at the right place :
consumption mutualized managed services, multi cloud network
Application layers, SaaS :
Multi Iaas application architecture

4. The need for a Code of Conduct : performance driven by best practices
and measures
1) You can’t manage what you can’t measure ! => driven by best practices,
measured through a performance metrics framework
2) Build & Run 24*7 => continuous improvement in quality of service needs well
defined systems of measure
3) Provide evidence of our commitment to eco-efficiency : engage data center team
and B&D management, raise awareness from our Customers

5. 26/03/2010
European Code of Conduct: answer to the Request for Information.
 Describe what is being done, measure performance
• One preparation meetings with Bernard Lecanu
• 2 months elapsed to understand the code, define role & responsibilities, and
gather the underlying data
• One finalization meeting with Bernard Lecanu to finalize the answer to the
RFP.
• Meeting with Paolo Bertoldi and B. Lecanu and our CEO, Patrick Bensabat to
formalize the participation
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6. How to further drive adoption of eco-responsible best practices :
our GreenEthiquette initiative
• Encourage users to adopt an environmental friendly attitude towards
ICT utilization, even if it is outsourced :
– Raise awareness by understanding the stakes and what constitutes the
ecological impact of digital services
– Commit to fair consumption and avoid the “always on” mindset
(when it leads to over-emphasis on performance and availability)
– Influence eco-responsibility from hosted services suppliers
by requesting them to commit and report on their eco-efficiency
• A few basic rules
– A charter drafted by the provider of digital services that drives his own
commitment together with his hosted service provider
– An open, accessible-to-all, label, that mostly formalizes a code of conduct : no
minimum service level other than market standards (European code of Conduct,
ClimateSavers..) shall be requested to the parties engaged
– A unique charter on the market since it is meant for a new type of population,
but one that is based on standards: standards determine the measuring
elements and practices to be used. The charter defines transparency rules so
that they can be shared

7. The five Greenethiquette commitments
Optimize Energy efficiency
Minimize IT resources utilization
Setup recycling policies
(servers and consumables)
Source eco-efficient harware
(low carbon footprint, low power usage)
Consider fair performance & resilience
principle for SLAs

8. 26/03/2010
Using greenethiquette to translate our eco-responsability
achievment into concrete customer value
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9. 26/03/2010
Key takeways (1/2)
Becoming a participant to the European Code of
Conduct is easy and straightforward
• No costs
• Small resource needed to engage in the process
• Adapted to the current situation : no obligation to change the
physical infrastructure and underlying resources
Impact is strong within the team
• Repository driven best practices
• A way to engage a team collectively towards eco-
responsibility
Use approaches such as Greenthiquette to
demonstrate the impact of eco-efficiency
within the service scope that you deliver to
your internal or external customers
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10. 26/03/2010
Key Takeways (2/2)
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