The hype around Big Data is driving a tidal wave of change throughout our industry. Like any tidal wave, it consists of a hodgepodge of components, is surrounded in legend, and behaves in unexpected ways. As this wave breaks over every part of the enterprise, IT, Marketing, Sales, even Development, the mix of data, tools, investment, and outright lies make it difficult to prepare effectively for it's arrival. Like many of the companies caught in the early storm surge of Big Data, Argus Insights became a big data company almost by accident. Thriving after the encounter, we would like to separate the hype of how to respond to Big Data from what we learned to be the small truths of thriving in the ocean of information all around us.
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Hinweis der Redaktion
Big Lies and Small Truths: Tales from the Accidental Big Data Scientist
Speaker: John Feland, Ph.D., Argus Insights
We have reached a stage in the evolution of Big Data where collecting and accessing tremendous amounts of data has moved from challenging to mundane. The next challenge will be in turning these storehouses into analytical work horses for businesses in a variety of marketplaces.
In this talk, Dr. John Feland will describe the lessons he learned from deployments of predictive analytics in Digital Marketing and the Internet of Things. John will also share how he accidentally founded a Big Data company, what he has learned along the way to separate the hype from the useful, and where he postulates that Big Data could take us.
John Feland, Ph.D., is the founder and CEO of Argus Insights, a leader in Experience Analytics that was started in 2009 to answer the question "How can traditional market research be improved and help drive innovation instead of validation?"
John has taught Design and Innovation at Stanford University, and he led the team that created the first working Multi-Touch Smartphone prototype six months before the iPhone was announced. Driven by his deep experience in the Consumer Electronics value chain and human center design, John has built an enterprise focused on helping clients uncover unfair methods of competing by delighting customers.
Snapshot from brazil? Being washed away by paper work?
Minority report?
Enemy of the state?
Depends on the goal
Prototype First
Anything done well with Hadoop can be done poorly and cheaply by something else
Medical clinic from
iPhone, Nokia logos
Quotes from industry pundits about iPhone
Social sampling shows Lipstick brand conversations occupy less than 1% of consumer lipstick mentions
Out of brand social analysis can reveal emerging trends, influencers, and new competitors
10% of total mentions
Filters constructed to focus not on brands, shows, movies but pure mentions of vampires and zombies
Vampires 476596 tweets
Zombies 715615 tweets