8. Scrum
| plan demo | plan demo | plan demo | plan ...
| ----------> | ----------> | ----------> | ---- ... ---> goal
9. Where does design fit
into this?
| plan demo | plan demo | plan demo | plan ...
| ----------> | ----------> | ----------> | ---- ... ---> goal
10. Where does design fit
into this?
READY | READY | READY |
v v v
| plan demo | plan demo | plan ...
| ----------> | ----------> | ---- ... ---> goal
| execution | execution | execution
| | |
DONE v DONE v DONE v
11. Where does design fit
into this?
A) Part of execution → DONE
B) Before execution → READY
13. Problem to be solved
• Reminders?
• Invoice paid?
• When?
14.
15.
16. “The problem is the page with details. This is a
good example. Once cases get a little
complicated, the flow of events doesn’t make
sense. The text in the columns ‘status’ and
‘action’ is confusing ...”
17.
18. “... For dental clinics the history must be as
simple as possible. What is more or less OK for
our employees may be incomprehensible to our
customers.”
20. Problem to be solved
• Administrative burden for customers:
• Reconciliation of accounts with
accounting statements received from us
• Manual accounting entries
• Initially no clear understanding of problem
and potential solutions
26. Where does design fit
into this?
✘ A) Part of execution → DONE
✔ B) Before execution → READY
27. Where does design fit
into this?
READY | READY | READY |
v v v
| plan demo | plan demo | plan ...
| ----------> | ----------> | ---- ... ---> goal
| execution | execution | execution
| | |
DONE v DONE v DONE v
28. Where does design fit
into this?
READY | READY | READY |
v v v
| plan demo | plan demo | plan ...
| ----------> | ----------> | ---- ... ---> goal
| design & | design & | design &
| execution | execution | execution
| | |
DONE v DONE v DONE v
29. Where does design fit
into this?
design ..... design ..... design .....
READY | READY | READY |
v v v
| plan demo | plan demo | plan ...
| ----------> | ----------> | ---- ... ---> goal
| execution | execution | execution
| | |
DONE v DONE v DONE v
30. “You’ve got to start
with the customer
experience and work
backwards to the
technology.”
32. "[...] user experience design deals with the very difficult
questions of both usability and value and, in order to
come up with a product that is both usable and
valuable, you will need to try ideas out - early and
often. [...] A good user experience designer will want to
try out dozens of ideas and approaches in a matter of
days, and the thought of waiting even for a two- to four-
week sprint would be debilitating as the frequency is an
order of magnitude too slow."
(Marty Cagan, “Inspired”, p. 117)
