Most of the innkeepers usually think that yield management matters only for large hotels and resorts. That’s a huge mistake to assume that they do not need to sharpen their online pricing strategy as well. Adjusting your rates will allow you to maximize your occupancy rate and boost your rental revenues.

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Dynamic pricing strategy for my
property
Presented by Jeffrey Messud

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What is Xotelia?

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I/ Different rates on different OTAs
(online travel agencies).
II/ How to adjust my rates?
III/ Define a simple pricing strategy?

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I/Different rates on different OTAs
- hometogo, Trivago, etc…
- How does OTAs reacts.

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Example: Hometogo, Trivago, etc…
Example: I am looking for an apartment

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Flipkey Abritel
Homelidays
Different price on different OTAs

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OTAs reactions
Markets of the OTA
Selling conditions of the OTAs
Commissions of the OTAs
Airbnb booking.com
Selling behavior Reservation at j-10 Reservation at j-3
Market Worldwide Worldwide
OTA condition Airbnb conditions Owners conditions
Commission 12% client + 3% owner 15-17% owner
Apply different rates on different OTAs

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II/ How to adjust my rates
- Beyond Pricing
- Smart Host
- Manage you rates

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Beyond Pricing

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Smart Host

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Example of rate setup booking.com vs your own website

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III/ Define a simple pricing strategy
- 5 importants points

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1. Setup your rates
1. High and low seasons.
2. Rates per categories (leisure, business, etc…).
3. Per room, per person, etc…
2. Setup your rate for the next 16 months.
3. Selling conditions depending on the selling points.
4. Select OTAs that respect your selling conditions.
5. Define restrictions your are willing to apply (min stay, max stay, check-in/out, etc…)

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Example of a Bed and breakfast

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Website of a bed and breakfast
- No advantages
- Similar selling
conditions
- Similar prices

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Next webinar: Manage your
online reputation
Visit our website:
www.xotelia.com

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L’équipe Xotelia