Gelb’s depth and breadth in healthcare marketing research is extensive. This document highlights our capabilities.

1. Gelb’s depth and breadth in healthcare marketing research is extensive.
Following are some highlights of our capabilities.
Core Competencies
• Well-executed research to engage key audiences – patients, physicians, employees, donors, strategic
partners
• Annual or ad hoc surveys to examine specific issues
• Design, deployment and maintenance of automated performance measurement, including on-going
data collection
• Social media monitoring
Custom Surveys/ Research
• Brand equity for systems, affiliates and competitors
• Organizational culture assessments
• Experience monitoring
• Individual, team and business performance feedback (e.g., 360 Reviews)
• New product development
• Blitz UserTesting for websites
• Benchmarking and multi-client surveys to examine best practices
QualitativeTechniques Quantitative Data Analysis
• In-depth interviews with customers,
executives and other stakeholders
• Experience mapping interviews
• Brand assessment interviews
• Change readiness interviewing
• Focus group moderation
• Small group interviews
• Lead user and thought/opinion leader
interviews
• Advanced statistical analysis of survey
responses (from Gelb or third-parties)
• Customer-provided data (e.g. financial,
performance, culture)
• Market segmentation
• Return on investment modeling
• Site modeling and selection
• Regression analysis (what matters most)
OnlineTool Development and Deployment
• CRM, including salesforce.com
• Social media monitoring
• Dashboards
Gelb Consulting , An Endeavor Management Company
www.endeavormgmt.com/healthcare | 1-800-846-4051
MARKETING
RESEARCH
An Endeavor Management Company