2. Our Mission
• Strengthen Atlanta’s breast cancer
community
• Raise money and awareness for local
Atlanta breast cancer organizations
• Help support the needs of the
underserved and underinsured in metro
Atlanta and surrounding counties

3. Support Services
• Mammograms
• Diagnostic follow-up
• Transportation assistance
• Research
• Education/awareness
• Genetic testing
• Early detection
• Direct financial support

4. Agency Income
• Annual Atlanta 2-Day Walk for Breast
Cancer
– Since 2002, It’s the Journey has raised
more than $6.6 million and distributed more
than 107 grants

5. Agency Expenses
• Program Services
– $1,610,679 - 89% of total expense
• Management and General
– $97,893 - 5% of total expense
• Fundraising
– $107,022 - 6% of total expense

6. Proposed Use of Funds
• Offset costs of food and hydration for
the annual Atlanta 2-Day Walk for
Breast Cancer
• $25,000 will help fund:
– 131 low-cost mammograms
– Transportation to 250 radiation and
chemotherapy treatments for men and
women across metro Atlanta

7. Agency Challenges
• Increasing visibility and awareness of
our organization within the community
• Finding new and unique ways to raise
funds outside of the Atlanta 2-Day Walk
for Breast Cancer
• Differentiating ours organization from
the larger national walks

8. Agency Strengths
• $6.6 million raised over the last 6 years
• Money raised here, stays in metro
Atlanta community
• Partnerships with local companies and
organizations to secure sponsorships
and donations