mHealth, social media, and non-communicable diseases (NCDs)
The document discusses how mHealth applications and social media can help address NCDs. Several specific applications are highlighted that use social media, games, or sensors to help with conditions like diabetes, cardiovascular disease, asthma, and dengue. Opportunities for leveraging existing platforms, integrating with other health interventions, and learning from social networks are discussed. The future of mHealth may involve more peer-to-peer interventions as smartphone use increases in developing areas.
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1. mHealth, Social Media ant the Challenge of NCDs Jody Ranck, DrPH Director of Thought Leadership, Policy, and Advocacy mHealth Alliance September 16, 2011
13. Gamification Pwning Asthma (CITRIS, UC Berkeleley) Points for identifying triggers of asthma, eg. Industrial pollution in Oakland, CA Participation in identifying causes will hopefully be linked to triggering involvement in political, civic action around the environment DengueTorpedoâgame for ID of stagnant water in SĂŁo Paolo, win cellphone credits
22. Lessons and the Future Leverage existing platforms (eg. Drug adherence, reminders, etc.) Integration with HIV, PMTCT mHealth/eHealth interventions Smartphone penetration in Lat Am: 62% of mobile users switched to a smartphone in 2010, but most effective apps incorporate SMS Next generation of mHealth will likely have more peer-to-peer based interventions Opportunities to learn about social networks and health outcomes in low-resource contexts
23. The End Jody Ranck, DrPH Director of Thought Leadership, Policy and Advocacy mHealth Alliance jranck@mhealthalliance.org
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Screening and early detection of CVDs and oral/cervical cancers, goal to scale to 1.5 million screenings per year in cost-effective manner