2. Jivox Company Background Company Profile Founded in June 2007 Headquartered in San Mateo, CA, sales in USand Asia Pacific markets Cross-platform Interactive video advertising technology Easy to use authoring tools for rich media/video ads Campaign management and analytics Ad management and serving Over 300 global customers including global brands, agencies and media companies
4. What do users expect with Tablet Ads The iPad has set the visual appeal bar very high, other tablets have followed Interactivity and use of multi-media is assumed/expected for ads Touch two-way interaction Leverage features of tablets GPS/Location Camera Rotation/Accelerometer (e.g. Fidelity/WSJ)
5. Challenges with Tablet Ad Delivery Fragmented inventory Many tablets – iPad, Android (many flavors), Blackberry PlayBook, HP (Windows and WebOS) Lack of or incomplete support for Flash so current rich media creatives don’t do well Varied proprietary/non-standard browsers Incomplete support for HTML5
6. Interactive Tablet Ad – Ads turned into Apps Watch long-form videos directly within the ad unit. Download a coupon or informational document. Link directly to the purchase page to Buy Now. Easily share ads on popular social networks with a simple click of the mouse. Build on a following on these social networks. Live Twitter feed displays in real-time. Skinning of the ad unit maintains brand identity.
7. Example: Microsoft Cloud Try http://bit.ly/jivox from your tablet device to see this Jivox ad in action!
8. Example: Large Cellphone Manufacturer Campaign goal: Introduce new smart phone Launched mobile only campaign Campaign Results
12. Best Practices for Tablet Ads Recognize the high visual appeal and interactivity expectations Goal: Educate, Entertain, Engage More content centric than ad centric Experiment, measure, and be prepared to change Technology platforms can take a lot of the pain out of creating and delivering exciting tablet ads
