5. APPS: WOULD YOU RATHER…? “ I would rather give up sports than my phone.” – Jake, 15 “ If I were to say, Rachel, I’m sorry, but you’re not going to be able to use your iPod for the next month, what would that be like?” “That would hurt my feelings!” – Rachel, 13 “ I probably wouldn’t be able to function if I didn’t have the apps that are available to me now.” – Jazmine, 21
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10. THE LIFE CYCLE OF AN APP IN FOUR STAGES ABANDONMENT LONG-TERM USAGE OR ABANDONMENT ADOPTION TRIAL DISCOVERY