A general overview of the PR strategies for Trend USA presented at the annual sales meeting.

1. C’era una Volta or Once Upon a Time A True Fable

2. Once upon a time there was a noble man

3. He created a magnificent company. And then he created another

4. Together with his children, Riccardo and Federica, he decided to give the world TREND

5. He needed fierce and courageous soldiers to conquer the new world Elena Andrea Marcello

6. They started small but they had big dreams, passion and perseverance Elena Andrea Marcello

7. The Trend story needed to be told. Who better than to tell the story than your virtual narrator? . . . Elena Andrea Marcello

8. Elena ...with Communication Consistency Creativity

9. Elena Andrea Marcello National consumer magazines

10. Elena Andrea National trade magazines

11. Elena Andrea Newspapers

12. Elena Andrea Books

13. Elena Regional magazines

14. Elena International magazines

15. Elena Along with print, the social web has emerged…..

16. Elena Along with print, the social web has emerged…..

17. Elena Along with print, the social web has emerged….. Blogs have tens of thousands of visitors. They have hundreds of thousands of page views. They have no geographical boundaries. They live forever.

18. Elena Every month there is a Trend story to tell the press………..

19. Elena And every month the press is smitten with Trend …. Along with print, the social web has emerged….. “ FEEL is amazing and groovy with cool pixilated patterns. It is tile with style, a clear winner, destined to be a favorite among the design savvy. The retro-chic collection has the right earth friendly credentials, firing up designer’s imaginations for new –wave applications. Let’s sing 100 Bottles of Beer on the Wall for the new Eco-mania! ”

20. Elena Along with print, the social web has emerged….. “ Trend Q is glimmer glass, proving you can give a kitchen a face-lift without major surgery! A whopping 49 colors, glamorous, polished and jewel-like. ”

21. Elena Along with print, the social web has emerged….. “ Wallpaper has an insane amount of patterns & colors, undeniably cool, serious inspiration and stunningly designed. A dizzily playful array that is exceedingly livable and flat out sexy. I can’t get enough. ”

22. Elena Along with print, the social web has emerged….. This is not the end of the fable, this is only the beginning…….. This is not the end of the fable, this is the beginning…