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Power Panel: Widgets & Applications – The New Media Network MODERATOR: Chris Duskin,  Omniture PANELISTS: Sonya Chowla , Slide  Jeremy Lockhorn , Avenue A | Razorfish Ben Pashman , Gigya Carnett Williams , Sprout Builder
Power Panel Power Objectives ,[object Object],[object Object]
Power Panel: Widgets & Applications – The New Media Network PANELIST: Jeremy Lockhorn ,  Avenue A | Razorfish
Advertising 1.0: Grab attention
Digital advertising 1.0: drive traffic to your site
Advertising 2.0: EARN attention
Digital advertising 2.0: drive your site to the traffic
 
 
Power Panel: Widgets & Applications – The New Media Network PANELIST: Sonya Chowla ,  Slide
SuperPoke! Case Study: Juno ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide Confidential
Video Distribution Success Stories Electronic Arts – Burnout Paradise FunWall delivered 450,000 EA game trailer views in 7 days The FunWall placement pushed EA’s trailer to the #42 video on YouTube overall ,[object Object],[object Object],Slide Confidential
Power Panel: Widgets & Applications – The New Media Network PANELIST: Ben Pashman , VP of Sales & Business Development Gigya, Inc.
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Gigya Socialize Gigya Socialize : Integrate Social Functionality Into Your Site  Once  and Enjoy Universal Connections Across FB, MySpace, and Other SN’s APIs Top social networks like Facebook and MySpace are opening up their users’ friend information for use on third-party websites
Make your widget  SIMPLE, SHINY  and   SHAREABLE - Universal McCann TrendMarker, February 2008 Analysts agree . . .
Power Panel: Widgets & Applications – The New Media Network PANELIST: Carnet Williams , Sprout Builder
 
 
 
 
A Framework for Widget Success ,[object Object],[object Object],[object Object],[object Object]

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ad:tech Chicago 2008 - Widgets Panel

  • 1. Power Panel: Widgets & Applications – The New Media Network MODERATOR: Chris Duskin, Omniture PANELISTS: Sonya Chowla , Slide Jeremy Lockhorn , Avenue A | Razorfish Ben Pashman , Gigya Carnett Williams , Sprout Builder
  • 2.
  • 3. Power Panel: Widgets & Applications – The New Media Network PANELIST: Jeremy Lockhorn , Avenue A | Razorfish
  • 5. Digital advertising 1.0: drive traffic to your site
  • 7. Digital advertising 2.0: drive your site to the traffic
  • 8.  
  • 9.  
  • 10. Power Panel: Widgets & Applications – The New Media Network PANELIST: Sonya Chowla , Slide
  • 11.
  • 12.
  • 13. Power Panel: Widgets & Applications – The New Media Network PANELIST: Ben Pashman , VP of Sales & Business Development Gigya, Inc.
  • 14.
  • 15.
  • 16. Gigya Socialize Gigya Socialize : Integrate Social Functionality Into Your Site Once and Enjoy Universal Connections Across FB, MySpace, and Other SN’s APIs Top social networks like Facebook and MySpace are opening up their users’ friend information for use on third-party websites
  • 17. Make your widget SIMPLE, SHINY and SHAREABLE - Universal McCann TrendMarker, February 2008 Analysts agree . . .
  • 18. Power Panel: Widgets & Applications – The New Media Network PANELIST: Carnet Williams , Sprout Builder
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.