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Venture For Canada - Growing Your Startup

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Jean-Luc David
Jean-Luc David
Kleinunternehmen & UnternehmertumTechnologie
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Venture for Canada Product Management Workshop
 Jean-Luc David jldavid@gmail.com http://www.jldavid.com Growing Your Startup
• What is growth? • Areas of growth for startups • Realities • Hotmail Case Study • Anti-Marketing Trend • DropBox Case Study
Misconceptions
Growth Hacks Growth Marketing Great Product Market Fit Customer Service Positioning Growth
What are the 2 main
 areas of growth?
Customer Growth
Revenue Growth
Some people see growth as this…
Growth actually looks like this.
Customer Growth
Remove Friction
Cardign Facebook Login
Customers are everything
P.S. I love you. Get your free email at Hotmail. From 
 20K To
 1M!
Revenue Growth
What the market can bear
Cardign Market Fit
Anti-Sales & Marketing
Get up to 16 GB free space by
 inviting your friends to Dropbox! $380 CPA! $99
 Profit
• What is growth? • Areas of growth for startups • Realities • Hotmail Case Study • Anti-Marketing Trend • DropBox Case Study

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