SEO for B2B presentation for BMA indy meetup on 10-20-11

1. CEOs Use Google, Too
Actionable Strategies for SEO Success in B2B Relationships
@jlaffen

2. The Internet

3. The Reality of the Internet
80%
Of all internet users do one thing first
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4. The Reality of the Internet
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5. THE ANATOMY OF A
SEARCH RESULT
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10. 52.6%
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11. A SEARCH ENGINE’S
CONUNDRUM
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18. What Does Your Website Talk About?
“Since 1987, [Company A] has been the “[Company B] provides drop-shipping
industry leader in turnkey solutions that services for e-commerce companies. Our
work. clients are free to mix and match services
like websites and hosting, payment
Our facilities are unparalleled in quality processing, order fulfillment and
and we strive to offer the best service shipping, call center support, real-time
available. tracking and more.
We’re trusted by companies like We’ve helped hundreds of businesses
Microsoft, Nike, and Amazon to provide build the right sites for their products and
rapid services with real ROI.” get those products onto the doorsteps of
the people who buy them.”
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19. Action Items:
• Find a quality copy writer, let
them write.
• Talk about what you do in plain
terms somewhere on your
website. Answer the question
“What is [keyword]”
• Write for your visitors, not for
the search engine bots.
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20. Like References on a Website’s Resume
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21. Action Items:
• Ask any industry associations you belong
to for a link to your site
• Make sure any social media profiles you’ve
created link to your website
Things to avoid:
• Unnatural or worthless links
• Buying links
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32. Action Items:
• Claim your social media pages
• Discover where your target market
socializes online
• Socialize with them
Things to avoid:
• Don’t try to sell
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33. HOLD ON JUST A
MINUTE…
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34. B2B Success = Relationships
What does this page look like for your company?
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35. B2B Sales Have Longer Cycles
Action Item: Set Up and Use Analytics
• 1st visit: [Payroll Kansas City]
• 2nd visit: [Paycor Kansas City]
• 3rd visit: [Paycor Phone Number]
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36. Q&A
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