This presentation was used to discuss with the internal communications team best practices on using an ESN (Yammer) to develop internal stories and engage employees.

1. 1
SOCIAL MEDIA – INTERNAL COMMUNICATIONS
It’s a Journey

2. 2
SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Traditional Internal Communications
+ Email
+ Articles
+ Polls
+ Annual Surveys

3. 3
SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Disrupting Internal Communications
Believe it or not.
Employees now have a visible voice with or
without involvement from internal
communications.

4. 4
SOCIAL MEDIA – INTERNAL COMMUNICATIONS
New Internal Communications
+ Give employees a new source of engaging and exciting content to share
+ New feedback channel to voice opinions
+ Gather ideas for the organization
+ Gain immediate pulse of employees
+ Connect leaders and employees
+ Break down departmental silos
+ Involve employees to develop stories
+ Curate content
+ LISTEN and LEARN

5. 5
SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Yammer Tools
+ Announcements
+ Posts
+ Polls
+ Praise
+ Search/Tags
+ Groups
+ All Company
+ Mobile

6. 6
SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Push Concept
1
2
4
Week in review post
• Compliment weekly email
• Trivia
• Moment in time
• Searchable archive
• Additional feedback/comments
3
5

7. 7
SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Pull Concept
All Company
Leading At Blue
Poll
Zone Story and push concept
Search tags or key words

8. 8
SOCIAL MEDIA – INTERNAL COMMUNICATIONS
In The Moment Concept
+ Review all company often
+ Join and follow groups, people, conversations
+ Participate in conversations
+ Tag SMEs
+ Search and click on topics
Office 365 – unique way employee is using Lync.
Zone Story and push concept

9. 9
SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Yammer Ideas
+ Embed in intranet stories and encourage comments
+ Collect questions / encourage conversation during Live Streaming Events
+ Ask employees to help craft agenda for enterprise wide events
+ Ask employees to share ideas for stories
+ Curate and share content with stakeholders
+ Contests – photo, trivia
+ Ask me anything sessions
+ Week in review Yammer post
+ Uniquely Cross promote Zone stories in All Company or Yammer groups
+ Lunch with Leaders – Leaders post thoughts after event, tag participants
to share their thoughts.

10. 10
SOCIAL MEDIA – INTERNAL COMMUNICATIONS
Making It Real
+ Review goals and brainstorm how we can use Yammer
+ Review communication tactics & discuss how to incorporate Yammer
+ Discuss a communication channel guide/checklist
+ Educate all communicators in the company