The presentation is part of a speech given by J-Lab's Jan Schaffer at Howard University as part of the Social Media Technology Conference 2012 (http://socialmediatechnologyconference.com/).
You can read the full text of Schaffer's speech on the J-Lab website: http://www.j-lab.org/workshops/category/speeches/social-media-and-journalisms-new-directions/.
15. Five Models of
Collaboration
Distributive partnerships. Republishing content another
news outlet created.
Co-reporting partnerships. Working together on
reporting a story.
Content-creation partnerships. Creating content usually
for a legacy media partner.
Networked journalism partnerships. Memberships in
formal metro-area blog or news-site networks.
16. Where does Social Media
Fit?
Collaboration tool
Distribution and engagement tools
Non-narrative story platforms, Storify
Data-gathering tool for tech companies –
Facebook, Twitter, Google/You Tube
to be content creators
29. Recommendations
Seed innovation in metrics tools
Require baseline tracking tools
Support community engagement
editors
Training and best practices