This document provides an overview of the branding and marketing strategy for Creative Design Elements (CDE). It summarizes the logo design which features the initials "CDE" in a natural, horizontal style using a natural color palette. It describes CDE's mission to serve the community through design, creation, promotion and inspiration. The tagline "Marketing solutions that make a difference in an ever-changing world" speaks to CDE's goals of distinguishing itself by its mission, logo, and brand while planning to make a difference and adapt to changes.

1. Creative Design Elements
“CDE”
A Brand Identity
Jack D Krzyminski
Full Sail University
12/17/10

2. What is CDE Marketing
• Creating
• Designing
• Volunteering
• Community
Leadership

3. The logo
Creative Design Elements = CDE

4. OUR NATURAL CHOICE

5. PICTORAL
Creativity
&
design

6. The Design Was Natural
Nature creates and recreates
its self using the elements

7. ❖ Natural Horizontal Design.

8. Natural
Color
Palette

9. WHY CDE
Must reflect
Nature of
Business.
Logo
Showcases
CDE & its
Abilities

10. Memorable name =
Fanciful + Descriptive = Creative Design
Elements
Easy to shorten : CDE
Memorable in both long or
short form
Available For Trademark &
Copyright

11. Looks fluid and simple.
Provides little insight that the company
is a design company unless “Design
Group, LLC” is included.
Similar due to:
Horizontal design
Natural hues and tones.
Very fluid

12. The Competition

13. LOCAL COMPETITION
Intelligent Solutions Inc, is the primary competition in the area.
Providing services to many local government and local businesses.
It is a difficult logo to read,
offers no real substance to the nature of the company overall.
Appears to cater to the Corporate environment rather than small business

14. CULTURE
*Image from: ccjhs.shcsc.k12.in.us

15. HOW WE HELP
Community
Involvement
Dedication
Volunteering
Leadership

16. Developing Culture Everyday
CDE Culture = Team Culture
Volunteering + Charity = Community Leader
Lead By Example
Time + Energy + Dedication = Client Success

17. THE MISSION
Everything we do at Creative Design Elements is in
effort to serve the community and make a
difference where others fall short. To design,
create, promote and inspire through our work and
actions as a company. To build and maintain a set
of values and ethics that are difficult to find in the
ever-changing world around us so that we may
better serve our clients. Continually meeting and
exceeding what is expected of us as a team
working in our community.

18. HOW
Practice what we Preach
Directed @
Clients
Employees
Community

19. LETS PLAY... TAG
Marketing solutions that make a
difference in an ever-changing world.

20. WE’VE BEEN TAGGED
Tagline = CDE goals
Speaks to Clients
Shows our Mission
Reinforces Brand

21. CANT CATCH US...
Distingished by:
Our mission
Logo
Tagline
brand
Unlike others,
We plan on making a difference; prepare for waves of change

22. REFERENCES
Bradford, Robert, Duncan Peter, Tarcy, Brian, “Simplified Strategic Planning: a”No-
Nonsense Guide for Busy People Who Want Results Fast! (2000, September).
Greene, R. (1998). The 48 laws of power. New York NY: Penguin Group.
ISI, Intelligent Solutions Inc (2010). [Web]. Retrieved from http://http://
intelligentsolutions.net
Ries, Al and Laura, (2002) “The 22 Immutable Laws of Branding.” New York. New
York. Harper Collins Publishing.