2. PRESENTED BY: PRAGATI JAIN
BCOM(HONS.) 2ND YEAR
SHRIRAM COLLEGE OF COMMERCE

4. DABUR AT A GLANCE
• FOUNDER- DAKTAR BURMAN
• CHAIRMAN- DR. ANAND BURMAN
• CEO- MR. SUNIL DUGGAL
• DABUR INDIA LTD IS INDIA’S LEADING FMCG COMPANY
• DABUR IS CURRENTLY THE 4TH LARGEST INDIAN CONSUMER
GOODS MANUFACTURING COMPANY
• TURNOVER Rs. 6146 CRORES ALONG WITH MARKET
CAPITALISATION OF US $5 BILLION
• DABUR CURRENT SHARE PRICE (11.9.13) -170.05(BSE) AND
169.95(NSE)
• 127 YEAR OLD BRAND

5. • 2 MAJOR STRATEGIC BUSINESS UNITS – CONSUMER CARE BUSINESS
AND INTERNATIONAL BUSINESS DIVISIONS
• 17 ULTRA MODERN MANUFACTURING UNITS SPREAD ACROSS THE
GLOBE
• 2 SUBSIDARY GROUP COMPANIES – DABUR INTERNATIONAL AND
NEWU AND SEVERAL STEP DOWN SUBSIDIARIES : DABUR NEPAL PVT
LTD, DABUR EGYPT PVT LTD, ASIAN CONSMER CARE(BANGLADESH),
ASIAN CONSUMER CARE(PAKISTAN), AFRICAN CONSUMER
CARE(NIGERIA), NATURELLE LLC(UAE) WEIKFIELD
INTERNATIONAL(UAE) AND JAQULINE INC.(USA)

8. • PRODUCTS OF DABUR ARE MARKETED IN MORE THAN 60 COUNTRIES
WORLDWIDE
• DABUR RANKED AS THE NO. 2 SOCIAL BRAND OF INDIA AT THE
CLICK ASIA SUMMIT 2012
• DABUR VOTED BY CONSUMERS AS INDIAN POWERBRAND 2011-2012 IN
A PAN-INDIAN RESEARCH CONDUCTED BY THE INDIAN COUNCIL
FOR MARKET RESEARCH
• DABUR RANKED AS THE MOST TRUSTED BRAND IN HEALTHCARE
CATEGORY IN THE BRAND TRUST REPORT 2012 RELEASED BY TRUST
RESEARCH ADVISORY

9. • DABUR RANKED AS THE ORGANISATION THAT OFFERS BEST
RETURNS TO INVESTORS
• DABUR RANKED AMONG THE TOP 5 ‘BEST COMPANIES TO
WORK FOR’ IN THE MAUFACTURING SECTOR IN BUSINESS
TODAY
• DUN & BRADSTREET HAS ASSIGNED D&B RATING 1 TO DABUR
INDIA LTD INDICATING THAT DABUR HAS THE HIGHEST LEVEL
OF CREDITWORTHINESS

10. HISTORY
YEAR MILESTONE
1884 BIRTH OF DABUR
1896 SET UP A MANUFACTURING PLANT
EARLY 1900s AYURVEDIC MEDICINES
1919 ESTABLISHMENT OF RESEARCH LABORATORIES
1920 EXPANDS FURTHER
1936 DABUR INDIA PVT LTD
1972 SHIFTS TO DELHI

11. 1979 DABUR RESEARCH FOUNDATION
1986 PUBLIC LIMITED COMPANY
1992 JOINT VENTURE WITH AGROLIMEN OF SPAIN
1993 CANCER TREATMENT
1994 PUBLIC ISSUE
1995 JOINT VENTURES
1996 3 SEPARATE DIVISIONS (HEALTHCARE, FAMILY AND AYURVEDIC)
1997 FOOD DIVISION
1998 PROFESSIONALS TO MANAGE THE COMPANY

12. 2000 TURNOVER OF Rs 1000 CRORE
2003 DABUR DEMERGES PHARMA BUSINESS
2005 DABUR ACQUIRES BALSARA
2005 DABUR ANNOUNCES BONUS AFTER 12 YEARS
2006 CROSSES $2 BILLION MARKET CAPITALISATION
2007 FORAYS IN ORGANISED RETAIL
2007 DABUR FOOD MERGED WITH DABUR INDIA
2008 ACQUIRES FEM CARE PHARMA
2009 DABUR RED TOOTHPASTE JOINS BILLION RUPEES BRAND CLUB

13. 2010 DABUR MAKES ITS 1ST OVERSEAS ACQUISITION
2010 ACQUIRED 100% EQUITY IN NAMATE LAB
2011 DABUR ENTERS PROFESSIONAL SKIN CARE MARKET
2011 ACQUIRE 30+ FROM AJANTA PHARMA
2012 CROSSES BILLION DOLLAR TURNOVER MARK

14. DABUR’S VISION AND CORE
VALUES
CORE
VALUES
OWNERSHIP
PASSION
FOR
WINNING
INTEGRITY
INNOVATION
TEAM
WORK
CONSUM
ER FOCUS
PEOPLE
DEVELOP
MENT

15. BUSINESS STRUCTURE
DABUR INDIA LTD
DOMESTIC
BUSINESS
(69.7%)
CONSUME
R
CARE(56.0%
)
FOOD
(10.1%)
RETAIL
(0.8%)
OTHERS
(2.7%)
INTERENATIONA
L BUSINESS
(30.3%)
DABUR
INTERNATIO
NAL (17.5%)
HOBI GROUP
(2.6%)
NAMASTE
LABS LLC
(10.3%)

16. MARKETING
MIX

17. PRODUCT
PORTFOLIO
HEALTH CARE
-HEALTH SUPPLEMENT
1. CHAYWANPRASH
2. GLUCOSE-D
3. DABUR HONEY
-DIGESTIVE
1. PUDIN HARA
2. HAJMOLA
3. HINGOLI
-OTC HEALTHCARE
1. ACTIVE ANTACID
2. HONITUS
3. SHILAJIT GOLD
4. ACTIVE BLOOD PURIFIER
5. DABUR BALM
6. LAL TAIL
7. BADAM OIL
8. SHANKHPUSHPI SYRUP

18. PERSONAL CARE
-HAIR CARE
OIL
1. DABUR AMLA
2. VATIKA COCONUT OIL
3. VATIKA ALMOND OIL
4. DABUR ALMOND
SHAMPOO
1. VATIKA HENNA & OLIVE
2. VATIKA BLACK OLIVE & ALMOND
3. VATIKA LEMON & TEA TREE
4. VATIKA LEMON & HENNA
- ORAL CARE
1. MESWAK
2. PROMISE
3. BABOOL
4. DABUR RED
- SKIN CARE
1. FEM RANGE
2. DABUR GULABRI RANGE
3. DABUR UVEDA RANGE

19. FOODS
REAL
ACTIV
BURRST
HOMMEMADE
LEMONEEZ
CAPSICO

20. HOME CARE
SANI FRESH
ODONIL
ODOMOS
ODOPIC

21. CATEGORY WISE SHARE OF
CONSUMER CARE SALES
17%
21%
8%12%
30%
6%
6%
Sales
ORAL CARE HEALTH SUPPLEMENTS
DIGESTIVE OTC AND ETHICALS
HAIR CARE HOME CARE
SKIN CARE

22. PRICING STRATEGY OF
DABUR
DABUR HAS STEPPED UP NEW PRODUCT LAUNCHES AND IS
INVESTING AD SPEND AND MARKETING. THE ENTIRE
PRODUCT PORTFOLIO IS ALSO TWEAKED TO INCLUDE
PREMIUM OFFERINGS SUCH AS MORE VARIANTS UNDER
ALMOST EVERY CATEGORY, LIKE DABUR VATIKA HAIR OIL IS
AVAILABLE IN THE DIFFERENT VERSIONS.
DABUR IS TODAY SEEN AS MORE PROACTIVE IN MARKET.
OVER THE LAST 2 YEARS, THE COMPANY HAS MAINTAINED ITS
OPERATING MARGINS THROUGH JUDICIOUS PRICE HIKES
ACROSS PRODUCTS AND REDUCTION IN PACK SIZES

23. DISTRIBUTION
FACTORY
DEPOT
STOCKISTS
WHOLESALERS
REATIL TRADE
MODERN TRADE
STOCKISTS
SUPER
STOCKISTS
SUB
STOCKIST
RURAL
TRADE
MILITARY /
CSD
UNIT
CANTEENS
INSTI
STOCKIST
INSTI
CUSTOMERS
DIRECT + INDIRECT REACH 3.4 MILLION RETAIL OUTLETS
CUSTOMERS

24. PROMOTION
FROM TIME TO TIME DABUR
HAS ROPED IN BOLLYWOOD
CELEBRITIES AND CRICKET
STARS TO ENDORSE ITS
PRODUCTS.