The document outlines 10 fundamentals of DelveUI's process. It discusses principles like everyone having input, not saying things are too difficult, building quickly even if things look unfinished, trusting colleagues, striving for excellence rather than perfection, and keeping things simple. It also provides contact information for Jamie Kosoy at Digital Creative Agency BigSpaceship.

1. DelveUI
Jamie Kosoy
Associate Technical Director
j.kosoy@bigspaceship.com
Twitter: jkosoy
Wednesday, August 12, 2009

2. Hello.
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3. hello
Digital Creative Agency
We focus on innovating where consumers and brands meet.
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4. hello
We are in DUMBO.
It is not very far away from here.
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5. hello
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6. hello
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7. Okay, here’s the situation.
Your parents went away on a week’s vacation...
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8. the situation
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9. the situation
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10. the situation
4 weeks until launch.
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11. the situation
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12. 10 fundamentals to our process.
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13. 1. Everyone gets a say.
And we [try] to understand one another.
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14. everyone gets a say
Strategy
Production
Design
Development
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15. everyone gets a say
Strategy
Production
Design
Development
bad.
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16. everyone gets a say
Strategy
Production
Design
Development
good.
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17. everyone gets a say
We go to great lengths to
speak the same language.
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18. 2. Never say it’s too hard.
“Non-trivial” is better.
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19. 3. Build fast.
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20. 4. Build ugly.
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21. build ugly
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22. build ugly
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23. build ugly
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24. build ugly
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25. 5. Trust each other.
There are no assholes at the company.
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26. trust each other
Client
Producer
Team
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27. trust each other
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28. trust each other
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29. trust each other
+ Developers
- No motion chops.
+ Designers
- Lots of motion chops.
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30. 6. Drink lots of whiskey.
Especially during regular office hours.
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31. 7. Mise en place.
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32. mise en place
In Flash:
+ Deep linking
+ Loading scheme(s)
+ Library items organized
In HTML/CSS/JavaScript:
+ SEO
+ Flash detection
+ Minimum browser resize
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33. mise en place
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34. mise en place
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35. 8. Start from scratch.
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36. 9. Strive for excellence.
(not perfection)
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37. strive for excellence
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38. strive for excellence
+ Idea was pretty... but not a mathematically perfect helix.
+ Bottles need to dynamically “swing” on rollover.
+ Each bottle is used in the site in several other places.
- 120kb per bottle.
- Must be front loaded.
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39. Reindeer Games
Were you invited?
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40. Reindeer Games
Were you invited?
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41. strive for excellence
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42. strive for excellence
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43. strive for excellence
This philosophy stretches
beyond any one platform.
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44. strive for excellence
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45. strive for excellence
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46. strive for excellence
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47. 10. Think simple.
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48. in conclusion
+ Everyone gets a say.
+ Never say it’s too hard.
+ Build fast.
+ Build ugly.
+ Trust each other.
+ Drink lots of whiskey.
+ Mise en place.
+ Start from scratch.
+ Strive for excellence, not perfection.
+ Think simple.
Wednesday, August 12, 2009

49. thanks.
bigspaceship.com
labs.bigspaceship.com
twitter: jkosoy
Wednesday, August 12, 2009