media pilot

1. MEET LAURA 1 2 4 5 3 Turn Sanoma media into a cozy Living room with lots of great content Meet Laura 25 year old Fashion freak

2. LAURA’S UNIVERSE 2 4 5 3 1 Be the one to improve the way your people consume content Laura’s UNIVERSE he reads every day: In order to stay updated Laura has to visit those sites a several times a day and then find the news she cares about

3. LAURA’S UNIVERSE 2 4 5 3 1 Be the one to improve the way your people interact with friends Laura’s UNIVERSE Trying to stay connected with her friends, Laura has to visit her social accounts several times per day

4. THE SANOMA STREAMER 4 5 3 2 1 Ready to boost your community? Introducing the Sanoma streamer

5. THE SANOMA STREAMER 4 5 3 2 1

6. THE SANOMA STREAMER 4 5 3 2 1 Here, Laura has access to her whole Universe from one single place

7. THE SANOMA STREAMER 4 5 3 2 1 Facebook & Twitter ultimate integration All of her friends are imported and Laura can read, comment and share with them in real-time. All of her activities get synchronized and spread to her profiles

8. THE SANOMA STREAMER 4 5 3 2 1 Personalizationof her social connections She can rearrange and mix her social feeds into personal streams . This will provide her with an information interaction tailored according to her interests.

9. THE SANOMA STREAMER 4 5 3 2 1 Powerful & Real-time Feed Reader She subscribes to all of her favorite magazines and sites and starts receiving all the news she cares about. All updates arrive in real-time as soon as they get published

10. THE SANOMA STREAMER 4 5 3 2 1 Personalizationof websites & blogs She enjoys the absolute freedom to organize the feeds form her favorite websites and blogs the same way as her social connections and put them into as many streams as she likes, even mixing people with sources.

11. THE SANOMA STREAMER 4 5 3 2 1 Discovering interesting People & Streams On the Sanoma streamer Laura is able to discover and subscribe to new streams, created by the community as well as create and share her own streams …and connect with new people based on their common interest

12. COMMUNITY MANAGEMENT 4 5 2 3 1 Introducing the Sanoma Experts Star Dust expert Fashion & Beauty expert Family and Home specialist A small team of content experts crawls the huge chunk of Sanoma information and other sources. After careful selection they easily share the best stuff into the default streams , spark interesting discussions and provide useful insights. Favit also offers them a great blogging functionality.

13. COMMUNITY MANAGEMENT 4 5 2 3 1 Great content makes the difference Star Dust expert Fashion & Beauty expert Family and Home specialist Laura and the other users get hooked up by the value of the default streams they get upon registration. The quality of the content experts work is the factor that turns the Sanoma streamer into the best place for lifestyle news on the web.

14. COMMUNITY MANAGEMENT 4 5 2 3 1 Follow yourfans reactions Monitor daily how your content is being spread across all social networks and easily identify the most influential users

15. COMMUNITY MANAGEMENT 4 5 2 3 1 Gain in-depth knowledge of your community Know who your streamer subscribers are and discover their social networks, interests and overall engagement potential

16. BENEFITS 5 2 3 4 1 Great content + awesome interaction tool = efficient engagement In short Laura finds it personally beneficial to: Consume content she’s interested in Expand social connections based on her interests Interact with her entire personal web from one single place – the Sanoma streamer

17. BENEFITS 5 2 3 4 1 Be a community host, not just a media! Why rolling the streamer? These are some of the main benefits for your brand: To turn your brand into a community host: content + great interaction To achieve great viralization of content distribution To gain in-dept knowledge on community behavior and preferences (and be relevant to advertisers) To be able to identify and engage experts, influencers, fans, “advocates”, haters within your community etc. To sell cross-platform engagement and not just impressions

18. FINAL WORDS 5 2 3 4 1 Change the way your community reads & interacts with content How much will it cost? 0 For offering the platform features to your community

19. Thank you for your time and happy communiting Konstantin Hristov CEO & Co-founder of favit network konstantin.hristov@favit.com +359 896 863 500