1. Online
Surveys
Group 5

2. What is an online survey?
 is a perfect opportunity to measure your
customer opinions about the software.
 Can use to get an idea about the usability of
the system using this method
 can get ideas to make improvements what the
user expects, can identify errors in the system
which did not identify

3. There are various ways to conduct an online survey
 There are web sites available to create an online
surveys
Ex- http://www.esurveycreator.com/
http://freeonlinesurveys.com/
http://www.surveymonkey.com/
We used Surveymonkey.com to create our online
survey regarding usability of UCSC website.

4. Advantages

5. Advantages …
 Higher response rate
 Much faster than traditional
 Statistical compilation is often in real time
 Fast final reporting results – less time consuming

6. Advantages …
 Quality of final data is higher
 World-wide different people can involve
 Low cost
 provide more time to think and to respond

7. Disadvantages

8.  Limited
sampling and respondent
availability.
 Certain populations are less likely to have
internet access and to respond to online
questionnaires. It is also harder to draw
probability samples based on e-mail
addresses or website visitations.
 Double entry.
 In many surveys, it is possible for the same
subject to return to the survey and
complete the questionnaire several times.

9.  Lack of help and support.
 Lackof a trained interviewer to clarify and
probe can possibly lead to less reliable
data.
 Varioustechnical problems can occur
with online questionnaires.

10.  response drop out rate
 Online surveys may have to be shorter than
those conducted onsite. Response rates
drop off after 10-15 questions and are
directly and negatively correlated with
questionnaire length
 Inaccurate Demographic Data
 Unlike a study in which the researcher is
interviewing a subject, online surveys
depend on people to be honest about
basic demographic information such as
age, gender and race. Since people are not
always honest, this can create inaccuracy in
the data.

11. Examples - Screen Shots

12. Examples: Screen Shots
 Prettymuch interesting
than Paper based.
 Only small no (5) of
question in
 one window.
 Then “Next” is
to continue.

13. If all first page questions must fill, then user can’t escape
first page.
There is back button in 2nd to Make flexibility.
“Done” is to submit.

14. Quick response

15. Things to Consider

16. Facts to consider when doing a survey
• Clearly identify and describe the goal of the survey.
•What is the purpose of the survey?
•How do they use collected data from the survey?
•Short and focused surveys.
•Relevant questions.
•Time limitation of 6 to 10 minutes.
•Short questions
•Questions should be to the point.
•Do not use acronyms.
•Each question should be specific and unique.

17. •Close ended questions.
- Yes or no questions.
- Multiple choice questions.
- Rating scales.
- Easier to analyze the result.
•Survey should flow in logical order.
- Begins with brief introduction.
- Then broader based questions.
- Finally narrow scope questions.
- If need contact details then that should
include at last.

18. •Pre testing.
•Few people of target audience should be selected.
•To identify the problems that may happen during the
real survey.
•Target audience.
•Centered to target audience.
•Survey invitation time should allocate according to
the audience.
•Except above facts there are few facts that is not
important to all the surveys but few specific surveys.
•Offer incentives
•Sending reminders.

19. Companies which use Online
Surveys

20. These are some example
companies
Dominos Pizza –
 This is a company which provides dominoes
pizza for India, Nepal, Sri Lanka and
Bangladesh.
 This company conducted a online survey with
their customers to determine how their
product, in this case pizza, was being
consumed and how it would be better.

21.  Resultof that they re-invented their crust and sauce
and they have changed drastically their product.
 This helped to increase their bottom line.

22. Vermont Teddy Bear -
 Thisis a company which is manufacturing
various kinds of teddy bears.
 They conduct online business.
 They conducted online survey with customers
and asked from customers how should be
designs of their product to increase their sales.

23.  They use their large customer data base
as a great resource.
 Finally they decided to change their
products according to recipient and
occasion.

24. Apple –
 Apple is an American multinational company
that designs and sells consumer electronics,
computer software, and personal computers.
 Their best-known hardware products are the
Macintosh line of computers, the iPod, the
iPhone and the iPad.
 They conducted online customer survey to
find out what is important to the company.

25.  According to that they allow them to
provide innovative products like the
iPhone and products that they have
company like Apple TV.
 Result of that they got the idea about
what their users really want.

26. American Pacific Enterprises –
 This
is a large textile manufacturing
company.
 They conducted a online customer
survey on the use of their products to find
out the ways to bring new products to the
marketplace.
 Result of that their decided to do
business on a more local level

27. How to Draft Questions for Online
Surveys

28. Draft Questions for Usability
Surveys
 Despite the popular belief that developing survey
questions are easy people run into trouble while
developing them.
 There are three components in questionnaire
design.
 The overall content of the survey
 The phrasing of individual questions
 The rating scale

29. Overall content of the survey
 Begin with the ending in your mind. that is the use of the
data collected.
 Move people around questions they don't need to
answer. E.g. Are you employed? if the answer no is
selected skip the questions regarding job.
 Save demographic questions until the end.
 Give a text box at the end of the survey to write about
other important information
 Proof read survey prior to publishing

30. Phrasing individual questions
 Use neutral wording and avoiding leading questions
when introducing a questions
 Make simple questions
 Avoid having too many open questions
 Ask general questions before moving on to specific
questions
 Using radio buttons and check boxes appropriately
 When using the why questions be cautious

31. The rating scale
 Have equal potions for positive and negative replies
 use scales where points are equally positive and
negative
 Use scales that measure one thing at a time.
 be cautious of people's normal tendency not to click
end boxes
 plan ahead of how u will use the questions asked
 The points on a scale should be clearly different
 provide the options "does not apply" or N/A where
appropriate
 when using the option "don't know" to ensure genuine
answers
 Use mutually exclusive categories

32. How to Increase User Response Rate

33. Improving the User Response Rate
 Target Your Audience
 Try posting for social networks , news groups etc
 Personalize your email invitations
 E.g.:- Dear Mr. Perera instead of Dear valued Customer
 Short Email invitations
 With just one link to survey
 Explain
 Who you are
 Benefits
 Length of survey
 Privacy
 Make your first survey page simple
 Let people get into the survey

34. Improving the User Response Rate …
 Be clear about Privacy statement
 Send Reminder Emails
 Not more than twice
 Consider giving incentives
 Small token, gift certificate
 Publish your survey results
 Participants may want to know their results
 If it is possible allow participants to forward survey to
others

35. Web Site usability evaluation

36. Web Site usability evaluation
 Notlike a software web site may be accessed
by millions of people all over the world.
 Soit is very important to evaluate the usability
of a web site.
 On line surveys can be used as an efficient
tool to evaluate the web site usability.

37. Web Site usability evaluation
 Thereare five main areas that should be
evaluated of a web site
 Site Content - Content of the web site should be
able to fulfill the needs of target user set.
 Design of the web site - Design is the
development of the graphics and interactive
processes that drive user experience.
 Navigation - A website’s navigation scheme and
features should allow users to find and access
information effectively and efficiently.
 Page Layout - All web pages should be structured
for ease of comprehension.
 Site
Features - What feature that the site have to
make the things easier for the users.

38. Web Site usability evaluation
 When designing a survey to evaluate the usability of a
website we have to concern on following things
 How effectively the survey evaluates above five areas?
 How efficiently the survey evaluates above five areas?
 To what extent the questions of the survey comply with above
five areas?
 How reliably the survey evaluates user responses?

39. Online Tools Available

40. Online Tools
 CrazyEgg  Usabilla
 Ethino  Userfly
 Feng-GUI  User Testing
 Fivesecondtest  Google Analytics
 Feedback Army  Website Grader
 Loop 11  Amazon Mechanical
Turk

41. CrazyEgg
 popular click tracking usability tool
 data displays include heat maps of the
more popular locations of clicks on a
page, lists and overlays
 Pretty cheap, and has a nice array of data
and reports to help you visualize your click
traffic

42. Ethino
 can use to find and recruit real web site users
for a live remote test
 works by adding some JavaScript code to the
page
 displays a survey to web site visitors, asking
them to participate in a brief usability test
 you are alerted that you have a live candidate
ready for testing

43. Feng-GUI
 does not use real users. Instead, it uses
algorithms to simulate a real user, in this case to
generate eye tracking studies
 generates eye tracking heat maps using their
artificial intelligence algorithms that predict
what a human eye would when presented with
the image

44. Online survey for UCSC website
 http://www.surveymonkey.com/s/7KDRBVR

45. Thank you!
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