We designed a beautiful PowerPoint presentation for this company.

2. Discovering
the people
who put their
heart and soul
into growing
and creating
food Kiwis
love
2018

3. • Background
• Objectives of the awards
• Judging categories
• Sponsorship benefits
• Communication strategy and
audience
• Social strategy
• Partner benefits
• Key dates, timeline and costs
• Appendix - PR and editorial from
2017
Agenda

4. Objectives
• Raise awareness of New Zealand businesses
that produce high quality, innovative products at
both primary and value-added levels.
• Encourage and reward producers for the
development of excellent products.
• Elevate the profiles of the producers, their
company and staff.
• Provide consumer foodies with information on
innovative products, who’s behind them and
where to buy.
• Drive product trial of brands associated with the
awards to influence purchase.
• Provide our partners with brand leverage.

5.  Supreme Winner – Miele
 Spirit of New Zealand –
NZ Life & Leisure
 Dairy (Primary and
Crafted)
 Earth (Primary and
Crafted) – Fresh.co.nz
 Paddock (Primary and
Crafted)
 Water (Primary and
Crafted)
 Favourite Farmers’ Market;
Speciality Food Store or
Supermarket; Favourite
Product and Favourite
Producer
 Sustainability – T&G
Global
 Best packaging – Label &
Litho
 Best new product
© 2017. Marvellous Marketing Confidential. All rights reserved. 5
Judging
Categories
2018
Supreme Category Category Winners Peoples’ Choice Special Awards

6. People’s
Choice
Awards
• Voted by the public
• Sponsors logo included on all material
• Promoted in all good food stores and farmers
markets on A3 posters (your logo included)
• And a full page advertisement in Life & Leisure
magazine driving people to the website to vote.

7. © 2017. Marvellous Marketing Confidential. All rights reserved. 7
People’s
Choice
Awards

8. Sponsorshi
p Benefits
• Naming rights to the Outstanding NZ Food
Producer Awards to be known as the Miele
Outstanding NZ Food Producer Awards
• Reach New Zealand’s passionate food consumers
• Create interactive cookery experiences with award
winning products
• Have your brand associated with NZ’s Award-
winning food producers
• Develop content for your advertising, PR, social
media and trade marketing
• Integrate your brand with our campaign.
• Opportunity to engage with the Life & Leisure
audience and influence their purchasing
behaviours.
• Network and build relationships with expert food
judges, their peers and the wider food, lifestyle
news media
• Leverage your brand by working with the Supreme
Winner

9. Sponsorshi
p Benefits
• Acknowledgement and logo at all Outstanding NZ
Food Producer Events, Awards Announcement,
Food Producer Dinner Series, Food Marketing
Workshops and on website
• The opportunity to use the Outstanding NZ Food
Producer Awards logo in Miele internal and
external communications

10. Potential
Leverage
Opportunitie
s
• Present your award at the Awards Event and speak
about your brand association with the best of NZ
food products and produce
• The opportunity for cooking classes at the Miele
Kitchen in Auckland using winning products
• The opportunity to create an e-zine using recipes
featuring Outstanding NZ Food Producer Awards
winner
• Client hosting opportunities and networking with
producers and foodies at the Food Producer
Awards Dinner Series (July to October 2017) and
the Awards Event (April 2018)
• A tailored print and digital advertising package with
NZ Life & Leisure with opportunities to leverage
your association with the Awards
• Miele branded videos created using Outstanding
Food Producer content
• Tickets to the Food Producer Awards Dinner
Series, Awards Event and Food Marketing
Workshops
• Attend the judging day, network with food judges
and media, sample entry products
• Access to recipes featuring your category winner

11. Our
Difference
• Recognition of primary produce and value-added
product categories.
• Judged in the peak growing season to highlight
NZ’s optimal fruit and vegetables – mid March
2018
• Assessed by credible judges who are all
independent food experts in their own rights
• Focus on sustainability
• Supported by NZ’s leading lifestyle publication –
NZ Life & Leisure and www.fresh.co.nz, one of
NZ’s largest online food sites
• Consumer friendly focus across all aspects of
social media including Facebook and Instagram
• Complimentary food marketing and brand building
workshops for entrants
• Organised by passionate food marketers who
understand NZ’s food and drinks industry – and
aim help build it.

12. © 2017. Marvellous Marketing Confidential. All rights reserved. 12
Outstanding Food Producers
Confirmed
2018 Sponsors

13. NZ Life &
Leisure
Audience
• 35% of L&L readers have a HHI of $100 000+
• Readers spend on average 45 minutes reading
each issue
• 28% of readers live in Auckland
• 72% of readers have investments, 20% of whom
have investments of $200,000 or more
• 75% own their own home with 37% mortgage free
• 39% are likely to buy a car in the next 12 months
• Our audience spend more on groceries and eating
out per household.
• 68.5% of readers enjoy drinking wine, 25% have
had at least one glass of red wine in the past week,
31% white wine and 12% sparkling wine.
• They enjoy frequent travel both locally and abroad.
• Health is a priority, with 64% believing that a
healthy diet and exercise are essential
• 75% of NZ Life & Leisure readers have bought
products reviewed and recommended as a result of
seeing it in a magazine.
• 80% have visited a website to find out more about
a product as a result of seeing that product in a
magazine.
• Source: Nielsen CMI Q1 2015 – Q4 2015

14. © 2017. Marvellous Marketing Confidential. All rights reserved. 14
Circulation food and lifestyle
Magazines
Source: ABC (The NZ Audit Bureau)

15. Communication Strategy at a
glance

16. Communicati
on Strategy
• Current reach across Outstanding Food Producer
and www.fresh.co.nz
• Facebook 13788 likes
• Instagram 2550 followers
• Databases 42500
• Websites combined UB’s TBC
• And growing!

17. Partner
Benefits
• I like the slides used in this years presentation
though it does add a number of slides?
• Brand & Advertising
• Publicity & Trade Marketing
• Events & Marketing Workshop

18. Key Dates,
Timeline and
Cost
• Sponsorship confirmed by…..
• Cost $.....
• Media starts…..

19. Appendix • Add your texts…

20. Highlights
from 2017
awards
• Number of entries
• 152 exceeded our expectations
• NZ Life & Leisure and digital platforms - your
support
• You are an amazing partner and we value your huge
contribution to the success of these awards
• Awards event
• Food by L’affare, attendance by all winners and the
vibe in the room
• Sponsor support
• T & G Global, Fresh.co.nz and Label & Litho have all
confirmed they would like to continue in 2018
• Intermedia and Coast FM have approached us to
become trade and radio media partners
• Publicity
• Excellent support from a wide range of media
• Food Producer Dinner Series
• Enthusiasm and support from all category winners and
runners-up

21. PR and
Editorial
snapshot
• Radio
• Eight interviews across Radio Live , RNZ and Coast
FM
• Digital
• 41 clips across stuff.co.nz, fresh.co.nz, ODT, FMCG
Business,
• Hospitality Business, Rural titles etc
• Print (other than NZ Life & Leisure)
• Eight clips across ODT, Manawatu Standard, Gisborne
Herald, Waikato Times, Oamaru Mail, NZ Listener,
Sunday Magazine , Farmers’ Weekly

22. PR and
Editorial
snapshot
• Include a montage from event/workshops from
2017 awards.

23. PR – Radio
coverage
highlights

24. PR – Stuff – 1 March 2017

25. PR – Stuff – 21 March 2017

26. PR – ODT 24 March 2017

27. PR – ODT 28 April 2017

28. PR – Stuff 4 May 2017

29. PR – Listener June 2017

30. PR – Trade 2017

31. Our Judges
• The Outstanding NZ Food Awards judging panel
work in New Zealand's food community every day.
Whether they’re writing about, cooking or eating
food, between them they have a wealth of
experience and knowledge of this country's
produce and Kiwi producers
• Head judge: Lauraine Jacobs
• Panel: Enzo Bettio; Sam Mannering; Anna Tait-
Jamieson; Lucy Corrie; Kathie Paterson; Trudi
Nelson; Nick Honeyman and sustainability expert
Emily Dowding-Smith.

32. © 2017. Marvellous Marketing Confidential. All rights reserved. 32
Co-creator Kathie Bartley forged her career marketing New Zealand food and wine. Her credits
include: development of the original Corbans Wine and Food Challenge and the Cuisine Artisan
Awards. She pioneered the Cuisine Restaurant of the Year and continues to work on Silver Fern
Farms Premier Selection Awards.
Nicola McConnell had a 15 year career marketing wine and food in Australia before returning home
to live the Kiwi dream.
Kim Netzler has spent 10 years working in advertising agencies in Auckland before moving into
online and then Cuisine magazine in 2005 as the Advertising Manager for six years.