1. 1/29/2010| | Slide 1 JISC projects: Communications & Marketing Institutional Innovation Programme Meeting Jane Charlton, Communications Co-ordinator29 January 2010 Joint Information Systems Committee Supporting education and research

3. As a consequence JISC needs to be:

4. more visible

5. increasingly responsive

6. demonstrate greater transparency across its range activities to multiple stakeholders.

8. Innovative (take risks on behalf of the community)

9. Responsive (to institutional customers)

10. Respected (knowledgeable and authoritative)

11. Collaborative (working with partners and institutions)1/29/2010| | Slide 3

14. Must not be redrawn or modified in any way

17. www.jisc.ac.uk/brand

18. Further advice and guidance on JISC Brand

19. Greg Clemett, JISC Design & Production Manager

22. Form a planning group to decide event aims and objectives, audience, programme

23. Ensure long enough lead in times

24. Ensure venue is accessible, has good catering and good network capability (incl wifi)

25. Make your event as interactive and engaging as possible

26. Use multi-media to capture key discussions and to add value to your event

28. Print top tips:

29. Consider which audience you are writing for

30. Include a JISC logo and follow JISC editorial guidelines

31. Consider lead in times for production

32. Use images that are 300dpi or higher

33. Use recycled paper

35. Useful tips:

36. Create an impact in the first paragraph

37. Keep your audience in mind

38. Keep it short and sweet

39. Stick to the facts and keep your message simple

40. Use images and quotes to bring the story to life

41. Rebecca O’Brien, Public Relations Officer, r.obrien@jisc.ac.uk1/29/2010| | Slide 11

43. BBC News Online Homepage

44. Sky News Online

45. BBC Radio 4

46. Daily Telegraph

47. The Times

48. The Metro

49. BBC Look East

50. The Guardian1/29/2010| | Slide 12

51. News items 1/29/2010| | Slide 13

53. Clear and regular communication

54. Project spokespeople available for interview

55. Well known supporters (Ranulph Fiennes) available for interview

56. Photography – wide selection of striking images for press use

57. Inviting press to watch digitisation process and engage with project1/29/2010| | Slide 14

59. j.charlton@jisc.ac.uk

60. +44 (0)776 017 3223