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Jeff Irland  October, 2006 Director, Global Commercial Industries Global Visible Commerce Is Visibility the Next Big Thing?
Auto-ID Technologies Automatic identification encompasses a wide range of technologies which have as their purpose the automation of the data entry process. These technologies include: Wireless Auto-ID
What is New Here?  …. Emphasis on Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Emphasis on location and business events, not just automated data entry
Is Visibility the Next Big Thing? The World Is Flat: A Brief History of the Twenty-first Century  by Thomas L. Friedman For Audio Discussion:   http://www.npr.org/templates/story/story.php?storyId=4600258 "Visibility into the movement of goods is vital to our customers' success … Our technology integration efforts are focused on enabling our customers to know, with a simple mouse click, if their shipment left Europe on a plane, or on a ship crossing the Pacific and when it was delivered by truck in Tianjin."  Dave Barnes, UPS's CIO, Sept 6 th , 2006 at the fourth annual UPS Technology Summit "Enterprises who are proactive and develop a Global Supply Visibility and Performance Program have had fewer disruptions, reduce inventory and have increased quality over companies that do not have such a program,“ Sudy Bharadwaj, Sept 5 th , Vice President of Aberdeen Group.
Where is my stuff? … Is my stuff OK? ,[object Object],[object Object],[object Object],I believe in the not too distant future, we will be able to inexpensively track and status nearly anything we care about. We will have near real-time answer to “Where is my stuff” … “Is my stuff OK”. We’ll not only be able to locate our car, pet or cell phone, but our pizza delivery or the power tool we loaned to the neighbor. This will come about because of convergence of emerging location technologies, low power wireless devices, ubiquitous networks, web-based services and standards. Today we have service providers, service like voice & data from telecos, that are critical enablers. In the near future we will have “visibility Service Providers” who understand that visibility isn’t just data but an assurance to their customer to answer the questions “Where is my stuff” … “Is my stuff OK”.   Jeff Irland
A Typical Visibility Solution Enterprise Applications Enterprise systems for coordinated decision making  Local Site Coordination Distribution  Center Warehouse Manufacturer Store Web Browser Alerts Enterprise Software Other  Enterprises Reader Zones Tagged Assets Carton Pallet Container Pallet Container Carton Pallet Container Pallet Item Pallet Item
A Typical Visibility Solution …. and the Embedded Networks Enterprise Applications Enterprise systems for coordinated decision making  Local Site Coordination Distribution  Center Warehouse Manufacturer Store Web Browser Alerts Enterprise Software Other  Enterprises Reader Zones Tagged Assets Carton Pallet Container Pallet Container Carton Pallet Container Pallet Item Pallet Item
A Typical Visibility Solution …. and the Embedded Networks Enterprise Applications Enterprise systems for coordinated decision making  Local Site Coordination Distribution  Center Warehouse Manufacturer Store Web Browser Alerts Enterprise Software Other  Enterprises Reader Zones Tagged Assets Carton Pallet Container Pallet Container Carton Pallet Container Pallet Item Pallet Item Extensive RF network that could be shared across multiple enterprises
A Definition for “Visibility Provider” ,[object Object],[object Object],[object Object],[object Object],[object Object],Device Enabling Location and Status Information Network and Operations Infrastructure Value-Added Information End User “ Pure Play” Visibility Provider “ Enhanced Services” Visibility Provider
Emerging Visibility Providers
Characteristics of a Mature Visibility Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Barriers for Visibility Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alignment with Telco ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Technology Options GPS Cellular Location Services Real Time Location Services (Time of Arrival) Active RFID (Antenna Zones) Passive RFID (Antenna Zones) High-Sensitivity GPS  (e.g. Rosum) Fleet Visibility Cargo Visibility Yard Visibility Asset Visibility Product Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WiFi Proximity Sensing (e.g.  Skyhook Wireless ) RTLS on Steroids (e.g.  S5 Wireless ) Available Now Future .. Maybe Main advantage is that they have similar precision and ubiquity as GPS but can work in-doors. Global WAN MAN LAN PAN Global National Regional Local Vicinity Proximity
Evolutionary Path Mobile Handheld Readers Dedicated RFID Infrastructure Services Arrangement Shared RFID Infrastructure Services Arrangement Roaming Agreements Between Providers Wide Area Coverage Chock Point Coverage
Strategic Vision for Visibility Provider NOC Servers ,[object Object],[object Object],[object Object],[object Object],[object Object],Franchise or Partner Internet Company or Individual ,[object Object],[object Object],[object Object],[object Object],[object Object],Enhanced Service Providers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wide Area Solution Local Area Solution
Takeaways ,[object Object],[object Object],[object Object]
Where is  your  stuff? Is  your  stuff OK?

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Is Visibility The Next Big Thing V3

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  • 2. Jeff Irland October, 2006 Director, Global Commercial Industries Global Visible Commerce Is Visibility the Next Big Thing?
  • 3. Auto-ID Technologies Automatic identification encompasses a wide range of technologies which have as their purpose the automation of the data entry process. These technologies include: Wireless Auto-ID
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  • 5. Is Visibility the Next Big Thing? The World Is Flat: A Brief History of the Twenty-first Century by Thomas L. Friedman For Audio Discussion: http://www.npr.org/templates/story/story.php?storyId=4600258 "Visibility into the movement of goods is vital to our customers' success … Our technology integration efforts are focused on enabling our customers to know, with a simple mouse click, if their shipment left Europe on a plane, or on a ship crossing the Pacific and when it was delivered by truck in Tianjin." Dave Barnes, UPS's CIO, Sept 6 th , 2006 at the fourth annual UPS Technology Summit "Enterprises who are proactive and develop a Global Supply Visibility and Performance Program have had fewer disruptions, reduce inventory and have increased quality over companies that do not have such a program,“ Sudy Bharadwaj, Sept 5 th , Vice President of Aberdeen Group.
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  • 7. A Typical Visibility Solution Enterprise Applications Enterprise systems for coordinated decision making Local Site Coordination Distribution Center Warehouse Manufacturer Store Web Browser Alerts Enterprise Software Other Enterprises Reader Zones Tagged Assets Carton Pallet Container Pallet Container Carton Pallet Container Pallet Item Pallet Item
  • 8. A Typical Visibility Solution …. and the Embedded Networks Enterprise Applications Enterprise systems for coordinated decision making Local Site Coordination Distribution Center Warehouse Manufacturer Store Web Browser Alerts Enterprise Software Other Enterprises Reader Zones Tagged Assets Carton Pallet Container Pallet Container Carton Pallet Container Pallet Item Pallet Item
  • 9. A Typical Visibility Solution …. and the Embedded Networks Enterprise Applications Enterprise systems for coordinated decision making Local Site Coordination Distribution Center Warehouse Manufacturer Store Web Browser Alerts Enterprise Software Other Enterprises Reader Zones Tagged Assets Carton Pallet Container Pallet Container Carton Pallet Container Pallet Item Pallet Item Extensive RF network that could be shared across multiple enterprises
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  • 16. Evolutionary Path Mobile Handheld Readers Dedicated RFID Infrastructure Services Arrangement Shared RFID Infrastructure Services Arrangement Roaming Agreements Between Providers Wide Area Coverage Chock Point Coverage
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  • 19. Where is your stuff? Is your stuff OK?