2. Most existing brand survey resulted 3 cola
brands featured in top 5 ranks.
Cocacola
pepsi
Thumsup
3. In India started in 1970
All over the world 200 countries
Coca cola brand operate with popular culture
through its campaigns & on ground
properties.
It created a belief in people mind better
tomorrow in their summer campaign for this
they used cricket.
Brand ambassador Sachin tendulkar
4. Cola brands have been on a journey of
constant reinvention, building their brands
around cultural references, including
cricket, football, adventure, music and films
It lead to a brand buz strategy
5. It positioned itself as a curator of pope
culture across the world.
“Change the game”-Pepsi created campaigns
that set the world most popular sport against
cricket, they used football to promote their
brand
Brand ambassador Ranbir kapoor
In the advertisement he is arguing with a
young football fan about why cricket is better
6. used star association on tv and print media
Brand ambassador salman khan
Ek tha tiger & dabbang 2. helped thumsup to
promote more brand value.
For south side they used mahesh babu
7. It is major 3 brands tried to adapt world in
which 1 way communication is giving way to
2 way consumer segment and participation
Cola brands are always engaging with
whether through presence at key touch points
such as canteen, bar, college events or live
events & properties
