If you want to grow your business and make more money without working harder, email marketing needs to be the core of your business. It helps you convert site visitors that only visit once, and it helps you sell more products and services to your current customers. Here's how to get started.

1. Simple E-Mail Marketing
For Small Businesses

2. Introduction
• E-mail marketing:
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Easy to use
Cost-effective form of advertising
Increases revenue, customers, brand recognition
May produce up to $45 of revenue for every $1
spent

3. What is E-mail Marketing?
• Similar to sending out snail mail
• Connect with hundreds of people every day
• Very cost-effective

4. What is E-mail Marketing?
• Directly reach your potential customers
• Very effective way for small businesses to market
themselves

5. Types of E-mail Marketing
• Direct e-mail > offers, deals, sales
• Retention e-mailing > entertaining,
engaging, informative content
• Straight-up e-mail advertising > using
content created by someone else

6. How Can E-Mail Marketing
Benefit Your Small Business
• Campaigns are very cost-effective
• Targeted marketing
• Allows for data tracking

7. How Can E-Mail Marketing
Benefit Your Small Business
• Can be automated
• Tactics are super fast!
• Can boost revenue

8. How to Run an
E-Mail Marketing Campaign
• 3 basics:
– Creating a list of people willing to
receive your message
– Crafting that message
– Creating a delivery system

9. How to Run an
E-Mail Marketing Campaign
• Getting started
– Create an e-mail list > the heart of your
marketing strategy
– Create an e-mail signup sheet
– Respect customer privacy > never send out
spam!

10. How to Run an
E-Mail Marketing Campaign
• Getting started
–Develop your campaign > quality content,
appropriate amount
–Carefully compose e-mails

11. How to Run an
E-Mail Marketing Campaign
• Tips for e-mails worth reading
– Start with a new e-mail address
– Pay attention to the subject line
– Keep content short and to the point

12. How to Run an
E-Mail Marketing Campaign
• Tips for e-mails worth reading
– Use a different e-mail for current customers
– Test out your e-mails before you send them
– Add disclaimer complying with the CAN-SPAM Act

13. How to Run an
E-Mail Marketing Campaign
• Broadcast messages
– Sent to all customers at once
– Recommendations, deals, promotions…
• Pre-loaded follow up messages
– Sent automatically at regular intervals
– Plenty of content and ready to go
Use both types for a quality e-mail marketing program

14. How to Run an
E-Mail Marketing Campaign
• Sending out your marketing e-mails
– E-mails have a lifespan of about 3 days
– Deal with opt-out requests > respect your
client’s wishes

15. How to Run an
E-Mail Marketing Campaign
• Sending out your marketing e-mails
– Bounced messages > collect them and
update database
– Follow-up e-mails > send enough, but not
too much
– Define your results

16. How to Run an
E-Mail Marketing Campaign
• Automated E-Mail Marketing Tools
– Getresponse > $1 for 1-month trial period
– Aweber > $1 for 1-month trial period
– Constant Contact > full featured, low cost
Beginners should consider TrafficWave
Advanced users should consider AWeber

17. E-Mail Marketing Best Practices
• Pay attention to your email’s preview
• Keep your e-mails readable
• Avoid spam > higher delivery rate

18. E-Mail Marketing Best Practices
• Try personalizing your e-mails
• Use an automated e-mail marketing tool
• Make your e-mail content more personal

19. Sample List of E-Mail Marketing Topics
• “Check Out Our Club All Week Risk Free” (gym)
• “Four New Wines This Week Only” (wine shop)
• “Buy 1 Get 1 Free Coffee All Week!” (coffee house)

20. Sample List of E-Mail Marketing Topics
• “New Model Showcase” (RV Dealership Company)
• “Dedicated Health Plans Available For All Families”
(Health Care Insurance Company)
• “Earn Energy Efficiency Tax Credits” (Window
Company)

21. Conclusion
• When well implemented, only few things
can match the effectiveness of an e-mail
marketing campaign
• Your small business ABSOLUTELY should be
using these strategies

22. Conclusion
• Find your “marketing sweet spot” and
enjoy
• Don’t miss out on tons of revenue and
customer interest!

23. Get Started Now
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