Engaging content is necessary for enterprise mobility. This presentation will give you pointers on creating content which will increase engagement hours.
3. Why enterprise
mobility?
âą Nasscom: Enterprise mobility market
will bring $140 billion USD a year by
2020
âą Morgan Stanley: The number of
smartphone users is growing by 42% a
year, globally
7. Steps to create effective
content for Mobile
Engagement
MEASURING SUCCESS
SCHEDULING CAMPAIGNS
CONTENT2ENGAGEMENT
CONTENT IS KING
DELIVERING THE CONTENT
SELECTING THE RIGHT TOPIC
8. Selecting the
right topic
âą Relevant to the user group
âą Make sure you select a topic which
the users are interested in and not
which you want to talk about
âą Niche content â which not all users
but selected will be interested in
9. Delivering Content
through the right medium
âą Sending the selected content
through the right medium is
necessary
âą On mobile phones you can share
the following:
â Videos
â Podcasts
â Surverys
â Powerpoint presentations
â Quizzes
â Events
10. âą After deciding the topic &
medium, the most important
thing is content
âą While accessing any data on the
mobile, studies show users prefer
concise, simple text or videos
âą Content which would attract
âhuman interestâ achieves longer
engagement in terms of time
11. âThere are things about
delivering a message, its
how you say it which is
important but its what
you say which is
absolutely criticalâ
12. âą Engaging existing users
âą Attracting users to varied content
âą Keep saying what they want to
hear
âą So when you say what you want
them to hear they do so!
Content2Engagement