This document discusses the growing adoption of tablets and importance of mobile apps. It notes that tablet ownership has doubled since 2012, with Android overtaking iOS in global market share. Tablet users are most likely to be 18-34 years old. The typical tablet user is someone who works outside an office environment like a property manager. There are now hundreds of thousands of mobile apps available. The document recommends six types of apps useful for property managers, including apps for work management, payments, navigation, document storage, property listings, and task organization. It predicts that in the next five years, mobile use will continue rising with more industry specific and task-focused apps.

1. I’VE GOT A TABLET. NOW WHAT?
Jindou Lee
jindou@happyinspector.com

2. A DAY IN THE LIFE...

3. WHO AM I?
Graphic Designer
Midway Games
Sovereign Digital
Mighty Kingdom
Happy Inspector

4. WHY MOBILE APPS?
Medium Time in years
Telephone 25
Electricity 30
Radio 7
Television 11
Computer 9
Mobile phone 11
Internet 9
Smart phone 7
Tablet 3
Time taken to get to 10% adoption

5. WHY MOBILE APPS?
Mobile traffic in 2012 was 12 times
the size of the entire Internet in
2000.
12x
There will be 10Billion mobile
connected devices by 2017.10B

6. WHY IS THIS IMPORTANT?
The landscape is changing.
The way we consume content and
information is changing has changed.
Your organization either keeps up or
falls behind.

7. TABLET SURVEY
A third (34%) of American adults ages 18+ own a tablet. 2x from 2012.
Android operating systems just overtook iOS for global tablet market share.
In US and Canada, 81% of data usage came from iPad users!
App Store revenue is 4.6x higher than Google Play.
Top activities for tablets were to read news and entertainment, search for
information, and watch videos.
Source: http://chitika.com/insights/2013/april-tablet-update and http://www.businessinsider.com/ipads-dominate-tablet-usage-2013-5

8. TABLET OWNERSHIP BY GENDER
Source: http://pewinternet.org/Reports/2013/Tablet-Ownership-2013.aspx
35% 32%

9. TABLET OWNERSHIP BY URBANITY
Urban – 33%
Suburban – 37%
Rural – 27%
Source: http://pewinternet.org/Reports/2013/Tablet-Ownership-2013.aspx

10. TABLET OWNERSHIP BY AGE GROUP
18-24
25-34
35-44
45-54
55-64
65+
33%
37%
49%
38%
28%
18%
Source: http://pewinternet.org/Reports/2013/Tablet-Ownership-2013.aspx

11. WHAT DOES A TABLET USER LOOK LIKE?

12. WHAT DOES A TABLET USER LOOK LIKE?

13. THE MOBILE WORKER

14. THE MOBILE WORKER
Mobile worker is someone who is not always working at a desk.
Small companies were the most likely to have mobile workers, compared
with their larger counterparts.
Large percentage of mobile workforce BYOD (Bring your own device).
Multiple devices with secure data access.

15. THE MOBILE WORKER
=
PROPERTY MANAGER

17. THINGS THAT PROPERTY MANAGERS DO
Lead generation
Sales
Admin
Operations
Put out fires

18. NUMBER OF MOBILE APPS AVAILABLE
892,687778,397
Source: Appbrain, 148apps
July 2013

19. WHAT MAKES A GOOD MOBILE APP?
Useful
Nicely built
Easy to use
Improves my life
Make me happy

20. TOP 6 APPS FOR PROPERTY MANAGERS

21. 1. YOUR WORK AT YOUR FINGERTIPS
App to allow PMs to access their details on the go.
Buildium, Appfolio, Propertyware

22. 1. YOUR WORK AT YOUR FINGERTIPS

23. 2. ACCEPT PAYMENTS ANYWHERE
Apps to help you accept payments or pay for goods. Mobile wallets or
cash registers. Easy to use and low fees.
Square or Paypal

24. 2. ACCEPT PAYMENTS ANYWHERE

25. 3. HELP ME GET THERE
Apps that help you to get to places faster.
Waze or Google Maps

26. 3. HELP ME GET THERE

27. 4. DOCUMENT STORAGE
Backup all your media, policies and documents. Access them anywhere.
Dropbox or Box

28. 4. DOCUMENT STORAGE

29. 5. GET FOUND
Be where your prospective tenants are and get found!
Trulia or Zillow.

30. 5. GET FOUND

31. 6. REMEMBER EVERYTHING
Stay organized, save your ideas and improve productivity.
Evernote

32. 6. REMEMBER EVERYTHING

33. BONUS: INSPECTIONS
Complete your inspection reports on the go and save countless hours of
your time.
Happy Inspector!

34. BONUS: INSPECTIONS

35. THE NEXT 5 YEARS
More people becoming more mobile
Android up, Apple down
Content creation, not content consumption
Task centric and industry specific apps
Better mobile apps for PMs instead of ugly apps

36. THANK YOU
Questions?
jindou@happyinspector.com