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Stories are so effective in sales because they connect us to a lesson, person, or brand in an easy to remember non-threatening way. Organizations with well-structured brand stories experience extraordinary growth in a short amount of time. The printed products your clients buy are more than writing instruments. We have the unique privilege to work in an industry that delivers communication tools that serve strategic purposes if we chose to use them that way.
Chances are you and your clients have an important story to tell but could be telling it better. Join us on this journey into story where you can be the hero your client needs. On this journey we will look at classic story structure, the elements of brand story, and how promotional products can be easily positioned into brand stories.
Actionable Take Aways:
Proper story structure for sales success
Effective use of the "Hero's Journey" to sell more products
The Four elements of a Brand Story