The Power of Story for Sales Success
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Stories are so effective in sales because they connect us to a lesson, person, or brand in an easy to remember non-threatening way. Organizations with well-structured brand stories experience extraordinary growth in a short amount of time. The printed products your clients buy are more than writing instruments. We have the unique privilege to work in an industry that delivers communication tools that serve strategic purposes if we chose to use them that way. Chances are you and your clients have an important story to tell but could be telling it better. Join us on this journey into story where you can be the hero your client needs. On this journey we will look at classic story structure, the elements of brand story, and how promotional products can be easily positioned into brand stories. Actionable Take Aways: Proper story structure for sales success Effective use of the "Hero's Journey" to sell more products The Four elements of a Brand Story
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The Power of Story for Sales Success
- 1. The Power of Story for Sales Success
- 2. Make Your Story Stink!
- 3. Meet Your Presenter Jim Socci, CAS President Artistic Toy “Inspiring the use of Plush Toys In Advertising with our Character”
- 4. The Character Branding Series 1. The Six Cornerstones of Successful Brands 2. Learn to Speak the Inner Language of Your Clients 3. Incorporate the Power of Story for Sales Success 4. Create Your Own Character in the Market Place
- 5. What you will learn in next 60 minutes •Why Story’s Important to Branding •Story Structure •Hero's Journey •Applied Example
- 6. Why is Story Telling important to Sales? • Lesson taught in Non-threatening way • Listening and relating to stories is hard wired into our DNA as humans. • Brings listener closer their problem / your product solution. • You can help change someone’s point of view by their own will.
- 7. Why is Story Telling important to Business? • Easy to remember • Swift Economy • Maximum amount information smallest amount of time. • Fun Re-telling • Re-told at no charge. • Your Story is Your Brand!
- 8. What’s In Story For Me? “WISFM” • Company stories and brands are always changing and evolving? • Understanding Company Story helps you identify their desires and also helps you align. • Stories can be told in many different ways and always improved. • Help clients select the best communication tools for their story.
- 9. Three Story Telling Tips • Speak in terms of pictures not words • Involve as many senses as possible • Connect listener to conflict quickly
- 11. Story Structure • Structure 1: The Milieu Story • Structure 2: The Idea Story • Structure 3: The Character Story • Structure 4: The Event Story
- 12. Story Structure Structure 1: The Milieu Story Television / Movies / Books Advertisers / Industries 1. Gulliver's Travels 1. Flooring 2. The Wizard of Oz 2. Hotel 3. Star Wars 3. Restaurant 4. Alice in Wonderland 4. Automobile
- 13. Story Structure Structure 2: The Idea Story Television / Movies / Books Advertisers / Industries 1. 2001 A Space Odyssey 1. Insurance 2. Mysteries 2. AFLAC 3. Sherlock Holmes 3. Geico 4. CSI 4. AXA Equitable
- 14. Story Structure Structure 3: The Character Story Television / Movies / Books Advertisers / Industries Facing the Giants Healthcare American Idol Education Charlie Brown Sports / Energy Drinks The Bachelor Chemo Duck
- 15. Story Structure Structure 4: The Event Story Television / Movies / Books Advertisers / Industries James Bond Chic-Fil-A Indiana Jones Hormel Adventure Viagra Comedy Cheerio's
- 17. Hero’s Journey • Classic structure seen everywhere • Basic Components • Ordinary World • Inciting Incident • Call-to-Action • Conflict/Struggles • Transformation • Return with Elixir
- 18. Elements of Brand Story
- 19. Applied Examples 1. Milieu – Patch Bear YouTube Video: https://youtu.be/JY3YV4KIUJo 2. Idea – AXA 800lb Gorilla 3. Character – Chemo Duck YouTube Video - http://youtu.be/DDn8X2pkS98 4. Event – Tiger By The Tail YouTube Video https://youtu.be/2PWDhlSIxVk
- 20. Translate Story to Sales Success • Identify with your audience • Understand their yearnings • Get in step
- 21. In Conclusion 1. The Story is the Brand 2. Every good order has Great Story 3. Story Re-Telling and Inspiring People with story is as natural as your DNA 4. Understanding Story provides you limitless client opportunity.
Hinweis der Redaktion
- Presentation Title: The Power of Story for Sales Success * Brief Description of Presentation (75 words): Stories are so effective in sales because they connect us to a lesson, person, or brand in an easy to remember non-threatening way. Organizations with well-structured brand stories experience extraordinary growth in a short amount of time. The printed products your clients buy are more than writing instruments. We have the unique privilege to work in an industry that delivers communication tools that serve strategic purposes if we chose to use them that way. * - Second presentation description: Chances are you and your clients have an important story to tell but could be telling it better. Join us on this journey into story where you can be the hero your client needs. On this journey we will look at classic story structure, the elements of brand story, and how promotional products can be easily positioned into brand stories. 1-3 Actionable Take Aways: Proper story structure for sales success Effective use of the "Hero's Journey" to sell more products The Four elements of a Brand Story
- Presentation Title: The Power of Story for Sales Success * Brief Description of Presentation (75 words): Stories are so effective in sales because they connect us to a lesson, person, or brand in an easy to remember non-threatening way. Organizations with well-structured brand stories experience extraordinary growth in a short amount of time. The printed products your clients buy are more than writing instruments. We have the unique privilege to work in an industry that delivers communication tools that serve strategic purposes if we chose to use them that way. * - Second presentation description: Chances are you and your clients have an important story to tell but could be telling it better. Join us on this journey into story where you can be the hero your client needs. On this journey we will look at classic story structure, the elements of brand story, and how promotional products can be easily positioned into brand stories. 1-3 Actionable Take Aways: Proper story structure for sales success Effective use of the "Hero's Journey" to sell more products The Four elements of a Brand Story
- 1.) The milieu (Environment) is the thing the storyteller cares about most. Commonly used in Science Fiction / Fantasy Stories Gulliver's Travels Shogun The Wizard of OZ PATCH BEAR – Shaw Floors - Caress Carpet THE PURPOSE IS TO HAVE THE CHARATER EXPLORE AND DISCOVER IN THE WORLD THAT WAS CREATED. 2.) Idea Story begins with a question and ends with a the question being answered. Common structure in mysteries CSI AXA Gorilla 3.) Character Story focuses on the transformation of a characters role in the communities that matter most to him. NOT – Indiana Jones the main character becomes so unhappy, impatient or angry in her present role that she begins the process of change; it ends when the character either settles into a new role (happily or not) or gives up the struggle and remains in the old role (happily or not). CHEMO DUCK / METLIFE SNOOPY 4.) Event Story something is wrong in the fabric of the universe; the world is out of order. The story begins not at the point when the world becomes disordered, but rather at the point when the character whose actions are most crucial to establishing the new order becomes involved in the struggle Indiana Jones Chick-Fil-A
- 1.) The milieu (Environment) is the thing the storyteller cares about most. Commonly used in Science Fiction / Fantasy Stories Gulliver's Travels Shogun The Wizard of OZ PATCH BEAR – Shaw Floors - Caress Carpet THE PURPOSE IS TO HAVE THE CHARATER EXPLORE AND DISCOVER IN THE WORLD THAT WAS CREATED.
- 2.) Idea Story begins with a question and ends with a the question being answered. Common structure in mysteries CSI AXA Gorilla
- 3.) Character Story focuses on the transformation of a characters role in the communities that matter most to him. NOT – Indiana Jones the main character becomes so unhappy, impatient or angry in her present role that she begins the process of change; it ends when the character either settles into a new role (happily or not) or gives up the struggle and remains in the old role (happily or not). CHEMO DUCK / METLIFE SNOOPY
- 4.) Event Story something is wrong in the fabric of the universe; the world is out of order. The story begins not at the point when the world becomes disordered, but rather at the point when the character whose actions are most crucial to establishing the new order becomes involved in the struggle Indiana Jones Chick-Fil-A
- Insert My Personal Story Here: Experienced Business Person – CPA Discovering who I am at 29 years old, seek out business ownership in fulfillment of dreams of freedom and making a difference. Buy Existing Business – that has lots of challenges: Product Safety Decreasing Margins Customers that don’t want to give you their name My Revelation in 2008 is that Artistic Toy needed more than cute toys on demand to be different. We transformed from a product company, now to a company that is on a journey or mission: “To inspire the use of plush toys in advertising with our Character” I realized that I wasn’t the only one that was lost on my journey in this industry, but maybe I could be a helper. Miraculously, people were put in my place and opportunities came my way to make a difference: Board of Advisors Doctor of Marketing – Toastmasters Rising Star Award Selected by PPAI to make 6 Webinars and 2 presentations: Received 4 – PPAI Industry Awards for Products, Service, and Design Now I’m here, on an adventure, sharing my story with you and fulfilling my mission to Inspire you to do the same.
- So when you are working on your personal story or your clients story here some elements you want to make sure you have developed: 1. PLOT – A plot is a series of events and character actions that relate to the central conflict. 2. CHARACTER - A character is a person, or sometimes even an animal, who takes part in the action of a short story or other literary work 3. CONFLICT - The conflict is a struggle between two people or things in a short story. The main character is usually on one side of the central conflict. 4. SETTINGG/ Ascetics: The setting of a short story is the time and place in which it happens. Authors often use descriptions of landscape, scenery, buildings, seasons or weather to provide a strong sense of setting. On the other side, the main character may struggle against another important character, against the forces of nature, against society, or even against something inside himself or herself (feelings, emotions, illness). 5. THEME / Message - The theme is the central idea or belief in a short story. https://www.flocabulary.com/fivethings/