ICT World Congress - a permanent virtual exhibition for the global ICT community

1. THE PREMIER SOCIAL NETWORKING HUB FOR THE GLOBAL ICT COMMUNITY 2/12/10| © telecomtv

2. 2/12/10| © telecomtv

3. – Live from March 2010 ICT World Congress is 365 day 24-7 conference, exhibition and business networking destination Creating global community in ICT within a... Digital Media Market Place 2/12/10| © telecomtv

4. The Proposition To deliver the world’s first year roundglobal ICT event and businessnetworking platform Creating an on-line virtual event and virtual stand proposition Presenting conference content from live industry events, bespoke TelecomTV events and TelecomTV programming throughoutthe year Live streaming content (webcast conference presentations, interviews, panel discussions etc.) though the platform to drive traffic Promote the content and virtual exhibition via e-mail to TTV community of over 65,000 – 16.5 million mailers per annum Banner and MPU promotion throughout www.telecomtv.com 2.4 million impressions 2/12/10| © telecomtv

5. What Does ICT World Congress Comprise? Virtual Exhibition Booths with CMS Video Screen Social Networking Collateral and Rich Media resource rack About us Contact us (Live if required), including Email, IM, SMS, Phone 2/12/10| © telecomtv

6. Conference Centre Live, or on demand webcasts and webinars Power-point synchronization Ask a question Polling Social networking Speaker biographies 2/12/10| © telecomtv

7. Driving traffic to ICT World Congress The key to the success of any conference or exhibition is the quality of the content that drives the audience to the venue. ICT World Congress will feature a comprehensive series of liveand on demand programming that will be promoted to the TelecomTV community of over 65,000 ICT executives world-wide. TTV Resolutions – 3 live, interactive, webcasts debating the big issues of themoment in Europe, USA and Asia-Pacific over a 24 hour time frame. (Bi-Monthly) Main Agenda Interactive – live, interactive roundtable discussion filmed monthly.Scheduled topics for debate include: Who owns the clickstream? The rise of the open telco Telcos and convergence Executive Insights – Live and interactive Q&A session with industry leaders - monthly 2/12/10| © telecomtv

8. TelecomTV Resolutions - What are the Issues for 2010? Cloud Android AppsStores Sustainability LTE – Mobile Broadband Carrier Collaboration 2/12/10| © telecomtv

9. Monthly Live Interactive Panel Discussion – (£10,000 per episode) Mobile TV: is it all going to go over the top Will Android allow the IT Industry to Seize the Mobile Value Chain? Cloud: more than just technologies Smartphone: telco friend or foe? Will it dominate by 2014? LTE and the ROI problem: how important will HSPA+ be over the next 3 years Neutrality and positive network economics: are the two mutually exclusive? Green IT: is it time to get aggressive about the ICT contribution Collaboration, syndication and outsourcing - is this the future for ICT? Mobile Applications - the platform experience; the customer experience Mobile silicon: will low-powered devices see a changing of the guard Online Music - Where are the new business models to make it all work? Wifi and femto: what makes sense for network offload? 2/12/10| © telecomtv

10. (Monthly CXX Q&A - £5,000 per episode) 2/12/10| © telecomtv

11. Driving Traffic to ICT World Congress Ten weeks of the year will be premium traffic weeks with content delivered live and/or on demand from the industry’s most important trade shows and conferences In all over 4.5 million mailers will be sent in 2010 to the TelecomTV community to promote content that is being delivered from ICT World Congress 2/12/10| © telecomtv

12. Driving Traffic to ICT World Congress via www.telecomtv.com TelecomTV receives 1.7 million page views p.a. and the on-site promotion includes: Premium Button on home page Buttons Run of Site Exhibitor carousel with direct links on home page MPUs run of site In 2009, TelecomTV served over 897,000 videos. In-video promotion will include ICT World Congress Pre-roll advertising on all TTV videos ICT World Congress will be promoted in all TelecomTV Daily News Mailers – 12 million p.a. + 4.5million programme mailers = 16.5 million EDMs Total campaign value on TelecomTV: £500k + 2/12/10| © telecomtv

13. How will Visitors find what they are looking for? 2/12/10| © telecomtv www.ICTWorldCongress.com Once within the Exhibition Hall, visitor can find the exhibitors and content most relevant to them by using filters and keywords Visitor can filter by Channel or Relevance Visitor can filterby Keyword ICT World Expo is hosted at its own URL where it can be accessed directly, via the TelecomTV homepage , channels or through links in mailers and advertising Experience programming and live events eg. webinars through conference module. Opportunity exists for exhibitors to sponsor content or deliver their own content through the virtual event platform.

14. Matching Exhibitors to Relevant Content ICT World Congress Exhibition Hall holds ALLparticipating companies Exhibitors associate themselves with content through positioning and searchable keywords 2/12/10| © telecomtv TelecomTV@Management World Exhibitors displayed in carousel on this page have selected to be displayed as event is relevant TelecomTV Homepage Exhibitors displayed in carousel on this page are displayed as default Green Planet Exhibitors displayed in carousel on this page have selected to be displayed as programming is relevant

15. Why Participate at ICT World Congress? Create a permanent brand presence and disseminate rich media collateral via your virtual booth Channel interactive web-casts, live or on demand to a global audience via the conference Launch products and services via the platform Be part of the industry’s premier B2B social networking platform Position executives as thought leaders through sponsorship and participation in TTV programming Create massive visibility through supporting advertising and marketing campaign 2/12/10| © telecomtv

16. Packages Virtual Stand/Booth Package (Regional/Basic) Choose one of four templates with your company logo integrated and the following functionality About Us Contact Us ( IM, SMS, Email, Phone ) Video Wall with three videos Document Rack with 6 documents 5 searchable tag words/keywords Events Page on TelecomTV.com with graphic of booth and link Rotating booth link on TTV home page Appearance during one ‘premium event’ week Cost £2,000 p.a. or £1,000 early bird discount if booked before 16th March. Stand/Booth Extras Bespoke Booth - £1-2,000 (depending on specification) Each additional video: £75 Each additional document: £25 Each additional searchable keyword/tag: £25 Each additional ‘premium’ event week £500 2/12/10| © telecomtv

17. Premium Package Event Sponsor/Premium Package Bespoke Stand/Booth 10 videos 20 documents 25 key words Appearance during all premium event weeks Premium branding on TTV home page Permanent leader board branding 1 bespoke video webinar 1 bespoke executive Q&A Sponsor branding on all mailers £25,000 p.a. (Rate Card value £40,375) 2/12/10| © telecomtv

18. See you there.......................................................................OR... 2/12/10| © telecomtv

19. Use the platform on a bespoke basis for: Virtual Customer Events Virtual Analyst Events Virtual Partner Events Virtual Channel Marketing Virtual Sales Kick Offs Virtual Training Virtual AGMS Virtual Demo Centres Virtual Labs 2/12/10| © telecomtv