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Thursday, February 19, 2009
Thursday, February 19, 2009
Social Media
                               “does it fit in business?”




Thursday, February 19, 2009
Social Media




Thursday, February 19, 2009
Social Media
                              “what are the Challenges”




Thursday, February 19, 2009
Social Media
                              “what are the Challenges”




Thursday, February 19, 2009
Social Media
                              “what are the Challenges”

          Number of Channels




Thursday, February ...
Social Media
                              “what are the Challenges”

          Number of Channels




Thursday, February ...
Social Media
                              “what are the Challenges”

          Number of Channels

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Social Media
                              “what are the Challenges”

          Number of Channels

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Social Media
                              “what are the Challenges”

          Number of Channels

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Social Media
                              “what are the Challenges”

          Number of Channels

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Social Media
                               “what are the Challenges”

          Number of Channels

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Social Media
                               “what are the Challenges”

          Number of Channels

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Social Media
                               “what are the Challenges”


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Social Media
                               “what are the Challenges”


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Social Media
                               “what are the Challenges”


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Social Media
                               “what are the Challenges”


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Social Media
                               “what are the Challenges”


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Social Media
                               “what are the Challenges”


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Social Media
                                “what are the Challenges”


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Social Media
                                “what are the Challenges”


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Social Media
                                 “what are the Challenges”


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Social Media
                                 “what are the Challenges”


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Social Media
                                 “what are the Challenges”


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Social Media
                                 “what are the Challenges”


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Social Media
                                 “what are the Challenges”


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Social Media
                                 “what are the Challenges”


                                               T...
Social Media
                               “where do we begin”




Thursday, February 19, 2009
Social Media
                               “where do we begin”




Thursday, February 19, 2009
Social Media
                               “where do we begin”




Thursday, February 19, 2009
Social Media
                               “where do we begin”




Thursday, February 19, 2009
Social Media
                                     “where do we begin”




                              I. Is it Needed?

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Social Media
                                     “where do we begin”




                              I. Is it Needed?

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Social Media
                                     “where do we begin”




                              I. Is it Needed?
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Social Media
                                     “where do we begin”




                              I. Is it Needed?
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Social Media
                                     “where do we begin”




                              I. Is it Needed?
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Social Media
                                     “where do we begin”




                              I. Is it Needed?
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Social Media
                                     “where do we begin”

                              I. Is it Needed?




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Social Media
                                     “where do we begin”

                              I. Is it Needed?




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Social Media
                                     “where do we begin”

                              I. Is it Needed?




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Social Media
                                     “where do we begin”

                              I. Is it Needed?



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Social Media
                                     “where do we begin”

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Social Media
                                     “where do we begin”

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Social Media
                                     “where do we begin”

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Social Media
                                     “where do we begin”

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Social Media
                                     “where do we begin”

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Social Media
                                     “where do we begin”

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Social Media
                                     “where do we begin”

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Social Media
                                     “where do we begin”

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Social Media
                                     “where do we begin”

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Social Media
                                     “where do we begin”

                                                   ...
Social Media
                                     “where do we begin”

                              I. Is it Needed?




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Social Media
                                     “where do we begin”

                              I. Is it Needed?




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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                     “where do we begin”

                               I. Is it Needed?
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Social Media
                                      “where do we begin”

                                I. Is it Needed?
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Social Media
                                      “where do we begin”

                                I. Is it Needed?
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Social Media
                                      “where do we begin”

                                I. Is it Needed?
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Social Media
                                      “where do we begin”

                                I. Is it Needed?
 ...
Social Media
                                      “where do we begin”

                                I. Is it Needed?
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Social Media
                                      “where do we begin”

                                I. Is it Needed?
 ...
Social Media
                                      “where do we begin”

                                I. Is it Needed?
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Social Media
                                      “where do we begin”

                                I. Is it Needed?
 ...
Social Media
                                      “where do we begin”

                                I. Is it Needed?
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Social Media
                                      “where do we begin”

                                I. Is it Needed?
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Social Media
                                      “where do we begin”

                                I. Is it Needed?
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Social Media




Thursday, February 19, 2009
Social Media




Thursday, February 19, 2009
Social Media




Thursday, February 19, 2009
Thursday, February 19, 2009
Social Media
                                    Learn More Visit



                                     JimNeville.com

...
Thursday, February 19, 2009
Social Media


                                   JimNeville.com
                                twitter.com/jimneville

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Social Media - Where does it fit for business

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Social Media - Where does it fit for business

  1. 1. Thursday, February 19, 2009
  2. 2. Thursday, February 19, 2009
  3. 3. Social Media “does it fit in business?” Thursday, February 19, 2009
  4. 4. Social Media Thursday, February 19, 2009
  5. 5. Social Media “what are the Challenges” Thursday, February 19, 2009
  6. 6. Social Media “what are the Challenges” Thursday, February 19, 2009
  7. 7. Social Media “what are the Challenges” Number of Channels Thursday, February 19, 2009
  8. 8. Social Media “what are the Challenges” Number of Channels Thursday, February 19, 2009
  9. 9. Social Media “what are the Challenges” Number of Channels Amount of People Thursday, February 19, 2009
  10. 10. Social Media “what are the Challenges” Number of Channels Amount of People Thursday, February 19, 2009
  11. 11. Social Media “what are the Challenges” Number of Channels Amount of People Different Backgrounds Thursday, February 19, 2009
  12. 12. Social Media “what are the Challenges” Number of Channels Amount of People Different Backgrounds Thursday, February 19, 2009
  13. 13. Social Media “what are the Challenges” Number of Channels Amount of People Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
  14. 14. Social Media “what are the Challenges” Number of Channels Amount of People Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
  15. 15. Social Media “what are the Challenges” Time Number of Channels Amount of People Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
  16. 16. Social Media “what are the Challenges” Time Number of Channels Amount of People Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
  17. 17. Social Media “what are the Challenges” Time Number of Channels Amount of People Professional or Personal Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
  18. 18. Social Media “what are the Challenges” Time Number of Channels Amount of People Professional or Personal Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
  19. 19. Social Media “what are the Challenges” Time Number of Channels Amount of People Learning Curve Professional or Personal Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
  20. 20. Social Media “what are the Challenges” Time Number of Channels Amount of People Learning Curve Professional or Personal Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
  21. 21. Social Media “what are the Challenges” Time Number of Channels Amount of People Learning Curve Professional or Personal Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
  22. 22. Social Media “what are the Challenges” Time Number of Channels Amount of People Learning Curve Professional or Personal Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
  23. 23. Social Media “what are the Challenges” Time Number of Channels Different Cultures Amount of People Learning Curve Professional or Personal Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
  24. 24. Social Media “what are the Challenges” Time Number of Channels Different Cultures Amount of People Learning Curve Professional or Personal Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
  25. 25. Social Media “what are the Challenges” Time Number of Channels Different Cultures Amount of People Learning Curve Professional or Personal Amount of Possiblities Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
  26. 26. Social Media “what are the Challenges” Time Number of Channels Different Cultures Amount of People Learning Curve Professional or Personal Amount of Possiblities Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
  27. 27. Social Media “what are the Challenges” Time Number of Channels Measurement Different Cultures Amount of People Learning Curve Professional or Personal Amount of Possiblities Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
  28. 28. Social Media “what are the Challenges” Time Number of Channels Measurement Different Cultures Amount of People Learning Curve Professional or Personal Amount of Possiblities Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
  29. 29. Social Media “where do we begin” Thursday, February 19, 2009
  30. 30. Social Media “where do we begin” Thursday, February 19, 2009
  31. 31. Social Media “where do we begin” Thursday, February 19, 2009
  32. 32. Social Media “where do we begin” Thursday, February 19, 2009
  33. 33. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
  34. 34. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
  35. 35. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Thursday, February 19, 2009
  36. 36. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Thursday, February 19, 2009
  37. 37. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Thursday, February 19, 2009
  38. 38. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Thursday, February 19, 2009
  39. 39. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
  40. 40. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
  41. 41. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
  42. 42. Social Media “where do we begin” I. Is it Needed? Reasons Thursday, February 19, 2009
  43. 43. Social Media “where do we begin” Reasons I. Is it Needed? Thursday, February 19, 2009
  44. 44. Social Media “where do we begin” Reasons I. Is it Needed? Thursday, February 19, 2009
  45. 45. Social Media “where do we begin” Reasons I. Is it Needed? Brand Awareness Thursday, February 19, 2009
  46. 46. Social Media “where do we begin” Reasons I. Is it Needed? Brand Awareness Thursday, February 19, 2009
  47. 47. Social Media “where do we begin” Reasons I. Is it Needed? Brand Customer Awareness Loyalty Thursday, February 19, 2009
  48. 48. Social Media “where do we begin” Reasons I. Is it Needed? Brand Customer Awareness Loyalty Thursday, February 19, 2009
  49. 49. Social Media “where do we begin” Reasons I. Is it Needed? Brand Customer Awareness Loyalty Customer Interaction Thursday, February 19, 2009
  50. 50. Social Media “where do we begin” Reasons I. Is it Needed? Brand Customer Awareness Loyalty Customer Interaction Thursday, February 19, 2009
  51. 51. Social Media “where do we begin” Reasons I. Is it Needed? Brand Customer Awareness Loyalty Customer Market Interaction Research Thursday, February 19, 2009
  52. 52. Social Media “where do we begin” Reasons I. Is it Needed? Brand Customer Awareness Loyalty Customer Market Interaction Research Thursday, February 19, 2009
  53. 53. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
  54. 54. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
  55. 55. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Thursday, February 19, 2009
  56. 56. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Thursday, February 19, 2009
  57. 57. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Audience Thursday, February 19, 2009
  58. 58. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Audience Thursday, February 19, 2009
  59. 59. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Audience Who Channels Where Thursday, February 19, 2009
  60. 60. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Who Audience Channels Where Thursday, February 19, 2009
  61. 61. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Who Audience Channels Where Competitors Thursday, February 19, 2009
  62. 62. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Who Audience Channels Where Competitors Thursday, February 19, 2009
  63. 63. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Who Audience Channels Where What are they doing Competitors Thursday, February 19, 2009
  64. 64. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Who Audience Channels Where What are they doing Competitors Thursday, February 19, 2009
  65. 65. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Listen Who Audience Channels Where What are they doing Competitors Thursday, February 19, 2009
  66. 66. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Listen Who Audience Channels Where What are they doing Competitors Thursday, February 19, 2009
  67. 67. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Listen Who Audience Patience Channels Where What are they doing Competitors Thursday, February 19, 2009
  68. 68. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Listen Who Audience Patience Channels Where What are they doing Competitors Thursday, February 19, 2009
  69. 69. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Listen Who Audience Patience Channels Where What are they doing Competitors Engage Thursday, February 19, 2009
  70. 70. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Listen Who Audience Patience Channels Where What are they doing Competitors Engage Thursday, February 19, 2009
  71. 71. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Learn the Tools Listen Who Audience Patience Channels Where Communicate What are they doing Message Competitors Engage Thursday, February 19, 2009
  72. 72. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Learn the Tools Listen Who Audience Patience Channels Where Communicate What are they doing Message Competitors Engage Thursday, February 19, 2009
  73. 73. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Thursday, February 19, 2009
  74. 74. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Thursday, February 19, 2009
  75. 75. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Thursday, February 19, 2009
  76. 76. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Thursday, February 19, 2009
  77. 77. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Thursday, February 19, 2009
  78. 78. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Engagement Thursday, February 19, 2009
  79. 79. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Engagement Thursday, February 19, 2009
  80. 80. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Customer Engagement Community Marketing Brand Awareness Thursday, February 19, 2009
  81. 81. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Customer Engagement Community Marketing Brand Awareness Thursday, February 19, 2009
  82. 82. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Customer Discussion Direct Response Community Engagement Marketing R & D Awareness Generation Lead Brand Thursday, February 19, 2009
  83. 83. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Customer Discussion Direct Response Engagement Community Marketing R & D Awareness Generation Lead Brand Thursday, February 19, 2009
  84. 84. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Deep Level of Trust Customer Discussion Direct Response EngagementMarketing Community PR Loyality R & D Awareness Generation Lead Brand Personalized Touch Thursday, February 19, 2009
  85. 85. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Deep Level of Trust Customer Engagement Discussion Direct Response Community Marketing PR Direct DResponseLead Generation R & Brand Awareness Personalized Touch Thursday, February 19, 2009
  86. 86. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Deep Level of Trust Customer Engagement Discussion Direct Response Community Marketing PR Direct DResponseLead Generation R & Brand Awareness Personalized Touch Thursday, February 19, 2009
  87. 87. Social Media Thursday, February 19, 2009
  88. 88. Social Media Thursday, February 19, 2009
  89. 89. Social Media Thursday, February 19, 2009
  90. 90. Thursday, February 19, 2009
  91. 91. Social Media Learn More Visit JimNeville.com Recommended Reading Social Media is a Cocktail Party by Jim Tobin order from: http://shortn.it/book Thursday, February 19, 2009
  92. 92. Thursday, February 19, 2009
  93. 93. Social Media JimNeville.com twitter.com/jimneville james@onecheckpoint.com Thursday, February 19, 2009

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