1. Hang Out with Your Target Audience Online
and Boost Your Business

2. WIKIPEDIA DEFINITION OF SOCIAL MEDIA
Social media includes web-based and mobile
technologies used to turn communication into
interactive dialogue. Andreas Kaplan and Michael
Haenlein define social media as "a group of
Internet-based applications that build on the
ideological and technological foundations of Web
2.0 and that allow the creation and exchange of
user-generated content.“
Social media is media for social interaction as a super-set beyond social
communication. Enabled by ubiquitously accessible and scalable communication
techniques, social media has substantially changed the way organizations,
communities, and individuals communicate

3.  Social Networking is the Fastest-Growing Form of Online Activity
 There are Over 2.8 Billion Social Media Profiles (Approximately ½
of all Internet Users World-wide)
 36% of Social Media Users Post Brand-Related Content

4.  84% of Smartphone Owners Use Them to Enhance Their
Shopping Experience
 One in Three Small Businesses are Now Using Social Media
 41% of the Class of 2011 Used Social Media in Their Job Search

7.  Create and Manage Your Company’s Brand
 Easily Stay on Top of What People Are
Saying About You Online
 You Appear Relevant and In-Step with
Technology
 Create a Personalized Experience for Your
Prospects and Customers
 Ability to Take Your Message Directly to
Local Consumers

8. WIKIPEDIA DEFINITION OF SOCIAL MEDIA
Facebook is a social networking service and website launched in
February 2004, operated and privately owned by Facebook, Inc. As
of January 2012, Facebook has more than 800 million active users.
Users must register before using the site, after which they may create
a personal profile, add other users as friends, and exchange
messages, including automatic notifications when they update their
profile.
Additionally, users may join common-interest user groups, organized
by workplace, school or college, or other characteristics, and
categorize their friends into lists such as "People From Work" or
"Close Friends".

9.  Facebook Has Approximately 845 Million
Monthly Active Users
 Facebook Has Approximately 483 Million
Daily Active Users on Average
 More than 50% of our active users log on to
Facebook in any given day
 More than 7 million apps and websites are
integrated with Facebook

10.  There Are Approximately 2.7 Billion
Facebook Likes or Comments per Day
 On Average, More than 250 Million
Photos are Uploaded per Day
 The Average Facebook User is
Connected to 80 Community
Pages, Groups and Events
 The Average Facebook User has
Approximately 130 Friends

11. A Fan Page on Facebook is a miniature landing page or micro-site that serves as a
“home base” for your business or organization.
It is different from a Facebook profile (which is designed for people). While your
Facebook profile represents you as a person, your Fan Page represents your business
or organization.

12.  Contains Your Business Contact
Information
 Website Address
 Contact Phone Number
 Location
 Email Address
 Designed to Collect Fans
 Other Facebook Users Who
Subscribe to Get Updates from
Your Fan Page

13.  Build a Following and Engage with
Customers
 Post Blog Articles, Events, Photos
About Your Business
 Promote to Your Target Audience
 Fan Pages Get Indexed by Google
and can Drive Traffic to Your
Company’s Website

14.  Great Way Stay on Top of What People
are Saying About Your Business Online
 Easily Build Trust and Credibility with Your
Target Audiences on a Personal Level
 Move People Through Your Marketing
Funnel More Smoothly
 Offer Your Product or Service to the
World

15. WIKIPEDIA DEFINITION OF TWITTER
Twitter is an online social networking service and micro blogging service
that enables its users to send and read text-based posts of up to 140
characters, known as "tweets".
It was created in March 2006 by Jack Dorsey and launched that July. The
service rapidly gained worldwide popularity, with over 300 million users as of
2011, generating over 300 million tweets and handling over 1.6 billion search
queries per day.
It has been described as "the SMS of the Internet."

16.  75% of Companies Now use Twitter as a
Marketing Channel
 There are Over 465 Million Twitter
Accounts
 On a Busy Day, Twitter Sees about 175
Million Tweets
 Approximately 50% of Active Users Log in
Daily
 An Additional 26 Million Users Expected by
the End of 2012

17. 




Ability to Send and Read Other Users’ Updates (Tweets)
Twitter Messages are Limited to 140 Characters
Can Send and Receive Updates via the Twitter Website, Text
Messages, or Emails
Can Restrict Message Delivery to Your Circle
Can Import Friends from other Networks

18.  Customer Service
 Generate New Leads
 Perform Market Research
 Build an Email Marketing List
 Reputation Management
 Run Special Deals and Promotions
 Integrate with Facebook and Other Web Properties
 Promote Your Blog Posts
 Provide Links to Valuable Free Information

19.  Can Geo-Target Your Account
 Can Build Relationships with Prospects
 Find and Interact with Local Tweeters
 Reduced Marketing Expense
 Search Engine Optimization and Visibility
 Monitor and Understand Industry Trends
 Ability to “Follow” and “Be Followed”
 Remind Prospects and Customers that
You Exist

20. Wikipedia Definition of Google Plus
Google+ (pronounced and sometimes written as Google
Plus, sometimes abbreviated as G+) is a social networking and
identity service operated by Google Inc.
The service was launched on June 28, 2011, in an invitation-only
"field testing" phase. Early invites were soon suspended due to
an "insane demand" for new accounts.
On September 20, 2011, Google+ was opened to everyone 18
years of age or older without the need for an invitation.

21. Google+ has More than 90 Million Users as of January 2012
Google+ was the fastest social network to reach 10 million users in only
16 days (Twitter took 780 days and Facebook 852 days)

22. • +1 Feature – allows you to instantly get new
people in your circle from your blog or
webpage
• Circles – allow users to organize contacts into
groups for sharing across various Google
services
• Hangouts – used to facilitate group video chat
• Messenger – allows instant messaging within
circles and is available to Android, iPhone, and
SMS Devices

23. • Sparks – is a front-end Google Search that enables
users to identify topics they may want to share with
others.
• Google + Pages – allows organizations to setup profiles
(pages) for posting and interaction (similar to Facebook
Fan Pages)

24.  It is cleaner and more user-friendly than
other networks
 Google Plus is not as easy to spam
 It is a powerful tool for social collaboration
and lead generation due to the high level of
interaction
 It seems to combine the best of Twitter and
Facebook

25. Tweak your email notification options
Change your profile's field-sharing settings
Disable re-sharing
Use the Your Circles option while sharing
Start some Sparks
Add some basic formatting

26. LinkedIn is a business-related social networking site. Founded in December 2002 and
launched in May 2003, it is mainly used for professional networking. As of 3 November
2011, LinkedIn reports more than 135 million registered users in more than 200
countries and territories.
One purpose of the site is to allow registered users to maintain a list of contact details of
people with whom they have some level of relationship, called Connections.
The feature LinkedIn Answers, similar to Yahoo! Answers
allows users to ask questions for the community to answer. This
feature is free and the main difference from the latter is that
questions are potentially more business-oriented, and the
identity of the people asking and answering questions is
known.

27.  LinkedIn’s members have reached 119
million
 The standard user of LinkedIn is male
(58.5%) and aged between 25 and 54
years (70%)
 North America and Europe represent
68% of users

28.  LinkedIn Users Have a Lot of Disposable Income: the average LinkedIn
user earns roughly $94k per year
 Consists of mostly executives, business owners, decision-makers, and
high level thinkers
 LinkedIn groups are the best places to connect with like-minded
professionals, colleagues and prospects.

29.  See Who’s Talking About What
Locally
 Connect with People Who May be
Looking for Your Product or Services
 Find Key Local Networkers
 Release Updates for Your Local
Marketplace

30.  Don’t Promote with Every Piece of
Content You Post – Remember, It’s
“social”
Give Your Audience Valuable, Useful Info
Don’t Ignore What’s Going On… Monitor
Your Profiles and Online Reputation
Get Feedback from Your Customers and
Improve Your Overall Brand

31. Thank You For Viewing Our
Social Media Presentation
If You Would Like More Information About How
Social Media Can Help Revive Your Local
Business, Contact Me Today.
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