This document provides tips for using social media to connect with a community based on lessons from the Seattle Public Library. It recommends defining goals for social media channels, managing them as library services that require time and resources, and using social media to engage communities, build around books and reading, and promote library services, staff, programs and collections. It also offers tips for generating content ideas, handling problems on social media, setting expectations for interactions, and establishing sustainable processes using available tools and collaboration.
2. Presentation Goal Provide practical tips on how to use social media to connect with your community, based on what we’ve learned at The Seattle Public Library.
25. Tips for Ideas Focus on local or world current events Take what you’re already doing, and “facebook” it or tweet it or blog about it Try new things! Use shareable content (links, etc.) Get ideas from your whole staff Borrow ideas from other libraries and organizations
33. Tips for Process Use tools you’ve already got; no need for fancy stuff! Use the power of collaboration to improve writing, flesh out ideas, and assure quality. Set up a “dummy” account on facebook. Start with a plan and procedures that are easily expanded and document them well. Schedule. Schedule. Schedule. Use the “two sets of eyes” approach