Amazon Power Points by Author Marketing Club

Amazon power points
Presented by AuthorMarketingClub.com

www.authormarketingclub.com
What is author marketing
club?
AMC is a thriving community of authors and subject-
matter experts who are interested in mastering the art of
self-publishing and marketing their books.
Our community is 10,000+ strong and growing every
day. We offer popular automation tools for authors that
save time and help them sell more books. We also offer
one-of-a-kind training and guidance about the book
marketing industry.
Join us today at start using the tools the best selling
authors use!
"The 'author marketing club' is by
no doubt, the best marketing
resource for authors on the
planet. I'm living proof of
leveraging what Jim shares with
his members.”
Fraser J. Hay,
www.growyourbusinessclub.co.uk

Meet the founder:
Jim f. kukral
Jim Kukral is a 16-year Internet marketing professional
who was recently named by Dun & Bradstreet as one of
“The Most Influential Small Business People on Twitter.”
Jim also serves as a Program Faculty Member for the
University of San Francisco’s Internet Marketing Program
where he teaches classes to students around the globe on
the topics of Internet marketing, entrepreneurship and
social media. In addition, SmallBizTrends.com chose Jim
as one of 100 top small business influencers online.

What’s so great about
amazon anyway?
Amazon and its Kindle Direct Publishing platform has
transformed the publishing industry, creating opportunity
for millions of experts and storytellers who want to share
their books with the world!
The 800 lb. gorilla
For the moment, Amazon controls the fate for most authors
looking to be discovered and sell books. They are the
largest retailer on the planet for a reason… they know
how to get people to buy what they sell, including books.

If you can
dominate on
amazon, you can
become the next
big author
But how? It’s not as easy as just uploading a book and
walking away. How can you optimize your Amazon listing
so you have the chance at book selling success?

let’s go to war!
Like it or not, your book is competing potentially against
thousands and thousands of other books. The first thing
you need to do is examine your competition.
What are the top-sellers in your category?
How are they priced?
What keywords do they use?
Is there a theme in the cover designs?
How many books are they selling?
How do they promote and marketing their books?

#1: win the title
battle
Titles matter. Besides the cover, the title is the main thing
that potential readers see. Make sure they “get it”
quickly.
It’s different for fiction and non-fiction?
Should I put keywords in my title?
How do readers know what genre my book is?
Tip: The shorter the better. Smashwords study revealed that
titles under six words sold more books.

#2: covers that pop
The human eye is drawn to images. Your cover must not
only get noticed, but also give the “story” of your book.
How do I make sure my book cover is the right one?
How much should I pay for a cover design?
Tip: Pre-made covers can keep your costs down and still
maintain a professional look.

#3: boost your book description

Use Amazon approved html tags like <h2> and
<ul> and <li> and <b> and <u>, etc…
Add life to your book description. Draw the eye.
Amazon approved – No black hat tricks
Don’t know html? Use the AMC Amazon Enhanced Description Generator tool.

Book writing is not the same as sales writing.
Hook the reader & tell your story.
Show social proof (awards, best seller status, etc…)
Ask for the sale. Use “actionable” words.
Grab our free eBook “How To Write Awesome Amazon Descriptions”

#4: more reviews =
more sales
When was the last time you bought anything online
without checking a review first? Amazon is in the business
of making money.
Items (books) with more “good” reviews sell more.
Which books do you think they’ll feature more? Books
with less reviews, or books with more great reviews?
Tip: Don’t ever review your own books or pay for reviews..
It’s against Amazon policy.

#4: more reviews = more sales
Most ‘regular’ readers don’t leave reviews… (1/200 maybe)
You only want high-quality reviews.
Why don’t people leave reviews?
It’s too hard to figure it out.
It takes too much time.
Most people aren’t writers; don’t know what to write.

The Secret Formula for Getting More Five Star Reviews?
Ask people who have already reviewed books similar to yours!
How to find them?
1.Find a book(s) similar to your book
2.Browse reviews, click on reviewer name
3.Grab email (if available) off of profile page
4.Email and ask for review

The Proof Is In The Pudding…
Technique is used by major publishing houses & best selling self-
publishing authors.
Can increase quality and amount of reviews by 25-150% or more.
Emailing people directly is not spamming.

What is amc premium?
A private, members-only community for authors and
subject-matter experts who want to use the tools the best
selling authors and major publishers use to sell more
books.
How much is it?
A yearly membership just $105. You can subscribe
monthly for $24.95. Includes instant access to all state-of-
the-art member tools and training.

Bonus: free pre-
made book cover
Every Premium member that subscribes for the yearly
plan gets a beautiful pre-made book cover design free of
charge.
Browse our gallery of cover designs and create a cover
for your new book, or update your current book.

Amazon Power Points by Author Marketing Club

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Amazon Power Points by Author Marketing Club