The buzz about Second Life in Poland and the rest of the world explained based on technology hype cycle idea. Future of Second Life and similar virtual realities discussed. Presentation held on Grill IT in Krakow / Poland (www.grillit.opcom.pl). Jakub Krzych (www.makingwaves.com)

1. SECOND LIFE ON GARTNER'S HYPE CYCLE JAKUB KRZYCH GRILL IT, KRAKOW / POLAND 2007

2. LOST IN REAL LIFE... SECOND LIFE INTRODUCTION

5. SECOND LIFE ON PREVIOUS GRILL IT MEETING SECOND LIFE ACCOUNT GROWTH 7.5 milion accounts June 2007 10 milion accounts October 2007 January 2006 October 2007 created accounts

6. SECOND LIFE HISTORY IN POLAND MEDIA ABOUT SECOND LIFE Bartek Chaciński ’s article in Przekroj March 2007 2006 First Polish Colonies Polish Governament to open SL offices July 2007

7. SECOND LIFE HISTORY IN POLAND MEDIA ABOUT SECOND LIFE Euro 2012 stadium under construction August 2007 Virtual Krakow released July 2007 Politicians join SL October 2007

8. SECOND LIFE STATISTICS Google Trends Alexa http://dwellonit.blogspot.com/ Technorati

9. SECOND LIFE HYPE NEW TECHNOLOGY HYPE CYCLE

10. HYPE CURVE NEW TECHNOLOGY HYPE CYCLE technology trigger peak of inflated expectations trough of disillusionment slope of enlightenment plateau of productivity Introduced by Gartner in 1995 visibility

11. CURRENT POSITION OF SECOND LIFE NEW TECHNOLOGY HYPE CYCLE Second Life in Poland and Eastern Europe Second Life in USA and Western Europe

12. THE WEB HYPE NEW TECHNOLOGY HYPE CYCLE http://valleywag.com/

13. EVERY NEW TECHNOLOGY NEW TECHNOLOGY HYPE CYCLE The Gartner Group ( http://gartner.com/ )

14. USER EXPERIENCE LINDEN LAB CHALLENGES Average adaptation time: 4 hours (sic!) http://www.youtube.com/watch?v=flkgNn50k14

15. POPULATION DENSITY DECREASED LINDEN LAB CHALLENGES

16. GRAPHICS ENGINE LINDEN LAB CHALLENGES Current 3D engine similar to 90’s http://rcilou.free.fr / http://www.trlegend.bfme.pl/

17. INSTABILITY LINDEN LAB CHALLENGES 2% of users disconnected every day http://secondlifegrid.net / http://dwellonit.blogspot.com/

18. INSTABIGLITY LINDEN LAB CHALLENGES Central architecture http://wiki.secondlife.com /

19. COMPETITORS LINDEN LAB CHALLENGES http://blog.mindblizzard.com/

21. UNIVERSAL AVATAR LINDEN LAB CHALLENGES OpenID idea for metaverses Cooperation between IBM and Linden Lab

22. LONDON SL CONFERENCE 2007 FUTURE OF SECOND LIFE http://www.iqpc.co.uk/cgi-bin/templates/singlecell.html?topic=233&event=13629

23. SECOND LIFE IN 2008 FUTURE OF SECOND LIFE Real estate and interior http://flickr.com/photos/modahome/

24. SECOND LIFE IN 2008 FUTURE OF SECOND LIFE Education http:// www.ugotrade.com /

25. SECOND LIFE IN 2008 FUTURE OF SECOND LIFE Tourism http://www.sunverse.net/

27. INTELLIGENT BOTS IN SL - INTELIWISE INTERNET TREND SETTERS XML, streaming audio http://www.inteliwise.pl / http://www.lot.com /

28. CONTACT US INTERNET TREND SETTERS Thank you and see you in Second Life : ) RL: Jakub Krzych SL: Jaromil Hax [email_address] http://www.makingwaves.pl/