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Social media export session march 2011 v4 final

  1. Features and characteristics
  2. Interaction – actions they take – read, post, comment, reviews, recommendations
  3. Intimacy – affection or aversion to the brand ; community sentiments, opinions expressed etc
  4. Influence – advocacy, viral forwards, referrals and recommendations, social bookmarking
  5. Insight – customer insight

Hinweis der Redaktion

  1. Supports a Traditional Exporting ApproachAssess the relevant importance of countries, markets and industriesImportance in terms of volume of relevant mentions. This analysis can be undertaken using multi-lingual variants.Aid understanding, find communities and 'real-time' conversations around: Political and Economic environment - (Twitter in Libya, Tunisia, Linkedin groups) Social and Demographic environment - (SocialBakers, Linkedin, Blogs and Communities)Technological and Technographic environment - (Technographics)